{"id":4309,"date":"2025-04-01T07:20:39","date_gmt":"2025-04-01T07:20:39","guid":{"rendered":"https:\/\/learning.stay-erasmus.eu\/training-modules\/organizacija-in-poslovanje"},"modified":"2025-05-21T07:52:32","modified_gmt":"2025-05-21T07:52:32","slug":"organizacija-in-poslovanje","status":"publish","type":"training-modules","link":"https:\/\/learning.stay-erasmus.eu\/sl\/training-modules\/organizacija-in-poslovanje","title":{"rendered":"Organizacija in poslovanje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4309\" class=\"elementor elementor-4309 elementor-2960\" data-elementor-post-type=\"training-modules\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ee582 e-con-full e-flex e-con e-parent\" data-id=\"a0ee582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-title-color=\"#006034\" class=\"elementor-element elementor-element-66b6a35 elementor-widget elementor-widget-heading\" data-id=\"66b6a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U\u010dni Cilji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad90df elementor-widget elementor-widget-heading\" data-id=\"0ad90df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Znanje<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502451d elementor-widget elementor-widget-text-editor\" data-id=\"502451d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160tudent bo znal prepoznati klju\u010dne podjetni\u0161ke procese, u\u010dinkovito opisati orodja za odlo\u010danje, razumeti prednosti podjetni\u0161tva in samozavestno oblikovati cilje svojega podjetja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa0858 elementor-widget elementor-widget-heading\" data-id=\"9fa0858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Spretnosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17832bb elementor-widget elementor-widget-text-editor\" data-id=\"17832bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160tudenti bodo sposobni razviti spretnosti za prepoznavanje klju\u010dnih podjetni\u0161kih procesov, uporabo orodij za odlo\u010danje, sprejemanje informiranih odlo\u010ditev na podlagi podatkovno vodenih pristopov, analiziranje prednosti podjetni\u0161tva, oblikovanje jasnih in strate\u0161kih poslovnih ciljev ter prilagajanje spremembam na trgu in novim prilo\u017enostim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9761283 elementor-widget elementor-widget-heading\" data-id=\"9761283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kompetence<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f70a5 elementor-widget elementor-widget-text-editor\" data-id=\"a8f70a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160tudenti bodo znali u\u010dinkovito na\u010drtovati, ocenjevati in izbolj\u0161evati poslovne procese za dolgoro\u010dno konkuren\u010dnost ter uporabljati digitalna orodja in tr\u017eenjske strategije za \u0161irjenje poslovnega dosega.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#006034\" class=\"elementor-element elementor-element-e6f5cca elementor-widget elementor-widget-heading\" data-id=\"e6f5cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vsebina<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff83987 elementor-widget elementor-widget-heading\" data-id=\"ff83987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Uvod<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24de621 elementor-widget elementor-widget-text-editor\" data-id=\"24de621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podjetni\u0161tvo spodbuja gospodarski razvoj s strate\u0161kim na\u010drtovanjem, u\u010dinkovitim upravljanjem in inovacijami. Ta modul obravnava klju\u010dne podjetni\u0161ke koncepte, ki zainteresiranim stranem pomagajo pri uspe\u0161nem upravljanju podjetij ali kmetij. Zajema bistvene elemente, kot so poslovni na\u010drti, ki zagotavljajo vizijo, opredeljujejo cilje in razporejajo vire za dolgoro\u010dni uspeh. Sodobno poslovanje zdru\u017euje gospodarske, okoljske in dru\u017ebene vidike. Poseben poudarek je namenjen \u017eenskemu podjetni\u0161tvu, ki spodbuja enakost in inovativnost, ter dru\u017einskemu podjetni\u0161tvu, ki ohranja tradicijo in generacijsko povezanost. Poslovna etika, ki temelji na integriteti, spo\u0161tovanju in odgovornosti, je klju\u010dna za zaupanje in ugled.     <\/p>\n<p>Povezovanje teh tem ponuja celovit vpogled v sodobne prakse podjetij, ki si prizadevajo za trajnost, inovativnost in uspeh na vseh ravneh poslovanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01e155 elementor-widget elementor-widget-n-accordion\" data-id=\"d01e155\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Poslovno na\u010drtovanje in podjetni\u0161ke spretnosti  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5eb8251 e-con-full e-flex e-con e-child\" data-id=\"5eb8251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fca2c5 elementor-widget elementor-widget-heading\" data-id=\"2fca2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U\u010dinkovito upravljanje podjetij<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9caa elementor-widget elementor-widget-text-editor\" data-id=\"26e9caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podjetnik je oseba, ki ustanavlja novo podjetje, prevzema velika tveganja in ima koristi od dobi\u010dka. Podjetniki so klju\u010dnega pomena za gospodarstvo, saj s svojimi spretnostmi in pobudami zadovoljujejo potrebe trga in uvajajo inovativne zamisli. Uspe\u0161no podjetni\u0161tvo prina\u0161a dobi\u010dek in prilo\u017enosti za rast (Hayes, 2024).  <\/p>\n<p>Toda preden se odlo\u010dimo, ali je podjetni\u0161tvo res za nas, se moramo vpra\u0161ati, kak\u0161ni so na\u0161i cilji, kaj \u017eelimo dose\u010di in ali u\u017eivamo v tem, kar po\u010dnemo, da okrepimo motivacijo, ki mora biti dovolj mo\u010dna, da se dejansko lotimo poslovanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfc759 elementor-widget elementor-widget-heading\" data-id=\"6cfc759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podjetni\u0161tvo: Potovanje ustvarjalnosti in prilo\u017enosti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61d71e elementor-widget elementor-widget-text-editor\" data-id=\"d61d71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podjetni\u0161tvo prina\u0161a edinstveno kombinacijo prilo\u017enosti, izzivov in osebnega zadovoljstva, ki privla\u010di posameznike z vizijo in ambicijami. Ustvarjalna svoboda podjetnikom omogo\u010da, da sami oblikujejo svojo poslovno pot, prilagodljivost pa jim daje mo\u017enost usklajevanja poklicnega in zasebnega \u017eivljenja. Uspe\u0161no podjetje jim odpira vrata do finan\u010dne stabilnosti, hkrati pa ponuja prilo\u017enost, da svoje strasti spremenijo v donosno kariero. S premagovanjem izzivov podjetniki krepijo svojo verodostojnost, pozitivno vplivajo na svojo okolico in ob\u010dutijo ponos ob doseganju svojih ciljev. Podjetni\u0161tvo je ve\u010d kot poklic &#8211; je na\u010din izra\u017eanja lastne ustvarjalnosti, predanosti in poguma.    <\/p>\n<p>Tukaj je nekaj primerov spretnosti in prednosti, ki so pomembne za premagovanje prvih korakov na podjetni\u0161ki poti:<\/p>\n<ul>\n<li><strong>Motivacija<\/strong>: Motivacija je bistvenega pomena za premagovanje izzivov, kot so zaposlovanje, privabljanje strank in u\u010dinkovito re\u0161evanje te\u017eav. Pomaga ohranjati odlo\u010dnost ter zagotavlja, da vlo\u017eeni \u010das, trud in sredstva vodijo k dobi\u010dkonosnemu in uspe\u0161nemu podjetju. Vzpostavitev zdravega ravnovesja med delom in zasebnim \u017eivljenjem ter iskanje navdiha v zgodbah o uspehu lahko dodatno podpreta va\u0161o podjetni\u0161ko pot.  <\/li>\n<li><strong>Ustvarjalna svoboda<\/strong>: Ena najve\u010djih prednosti podjetni\u0161tva je svoboda pri oblikovanju in izvajanju lastnih zamisli ter razvijanju inovativnih re\u0161itev. Podjetniki imajo popolno avtonomijo pri upravljanju in sprejemanju klju\u010dnih odlo\u010ditev, kar omogo\u010da ustvarjanje edinstvenih izdelkov ali storitev, prilagojenih potrebam trga in njihovi osebni viziji. <\/li>\n<li><strong>Prilagodljivost<\/strong>: Sposobnost dolo\u010danja urnika in delovnega \u010dasa ter hitrega prilagajanja spremembam v okolju, tr\u017enim trendom, potrebam strank ali pogojem poslovanja. To so klju\u010dne lastnosti, ki omogo\u010dajo dolgoro\u010dni uspeh in konkuren\u010dnost na dinami\u010dnih trgih. <\/li>\n<li><strong>Izziv<\/strong>: Kot podjetnik se boste soo\u010dili s \u0161tevilnimi izzivi, ki jih prina\u0161a vodenje podjetja. Med njimi so zagotavljanje za\u010detnega kapitala, obvladovanje konkurence, pridobivanje strank in prilagajanje spremembam na trgu. Poleg tega je treba razmisliti, kako boste ohranili ravnovesje med osebnim in poklicnim \u017eivljenjem.  <\/li>\n<li><strong>Strast<\/strong>: \u010ce gradite podjetje na ne\u010dem, kar imate radi, je delo prijetno, z izzivi pa se la\u017eje spopadate (Dejansko, 2024).<\/li>\n<\/ul>\n<p> <\/p>\n<p>\u010ce \u017eelite, da va\u0161e podjetje ostane konkuren\u010dno in \u0161e naprej raste, je zelo pomembno, da se nau\u010dite prepoznavati nove prilo\u017enosti. Nekatere prilo\u017enosti so lahko razmeroma preproste, vendar ni vedno tako. Razviti morate spretnosti, ki vam bodo pomagale prepoznati prilo\u017enosti, za katere si prej morda niste niti predstavljali, da obstajajo, in nau\u010diti se morate, katere prilo\u017enosti so vredne va\u0161ega \u010dasa in katere ne bodo pripomogle k razvoju va\u0161ega podjetja (EU Business School, 2022).  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9055b2 elementor-widget elementor-widget-heading\" data-id=\"e9055b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Klju\u010dni koraki postopka odlo\u010danja<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d41f945 e-flex e-con-boxed e-con e-child\" data-id=\"d41f945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1ab076e e-con-full e-flex e-con e-child\" data-id=\"1ab076e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3786c08 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3786c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pred uporabo orodij za odlo\u010danje moramo najprej opraviti pet korakov, ki nam pomagajo oceniti, ali je na\u0161a zamisel produktivna. Zato je treba odlo\u010ditve, ki jih sprejemamo, skrbno premisliti, da pred kon\u010dno odlo\u010ditvijo naredimo prave korake. Toda kako to storiti? Najprej razumimo, kaj je odlo\u010danje, preden se ustavimo pri stopnjah postopka odlo\u010danja. Odlo\u010danje zahteva izbiro na\u010dina ukrepanja med dvema ali ve\u010d mo\u017enostmi, da bi na\u0161li re\u0161itev za dolo\u010den problem. Sprejemanje odlo\u010ditev je sestavni del upravljanja. Sprejemanje pravilnih odlo\u010ditev je bistvenega pomena, zato so vodje ali mened\u017eerji pri sprejemanju katere koli poslovne odlo\u010ditve posebej pozorni (Deepon Roy, n.d.).      <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-59e6e20 e-con-full e-flex e-con e-child\" data-id=\"59e6e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac3de3 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"eac3de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"395\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-01.png\" class=\"attachment-large size-large wp-image-2968\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-01.png 599w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-01-300x198.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika1:<\/b> Source: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4c462 lp-ctnt elementor-widget elementor-widget-n-accordion\" data-id=\"2a4c462\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4430\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4430\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Identifikacija <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4430\" class=\"elementor-element elementor-element-af812ea e-con-full e-flex e-con e-child\" data-id=\"af812ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f45791 elementor-widget elementor-widget-text-editor\" data-id=\"0f45791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prvi korak pri odlo\u010danju je dolo\u010ditev namena in cilja va\u0161e izbire. Vpra\u0161ajte se, zakaj \u017eelite sprejeti to odlo\u010ditev, kak\u0161en problem re\u0161uje in zakaj je re\u0161itev tega problema nujna. Razjasnitev va\u0161ih ciljev zagotavlja jasno usmeritev in omogo\u010da objektiven pristop k odlo\u010danju.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4431\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4431\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Zbiranje informacij <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4431\" class=\"elementor-element elementor-element-aaffd81 e-con-full e-flex e-con e-child\" data-id=\"aaffd81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428579c elementor-widget elementor-widget-text-editor\" data-id=\"428579c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zberite vse potrebne informacije za odlo\u010ditev. Najprej ocenite lastno znanje in spoznanja, nato pa poi\u0161\u010dite zunanje vire. Z dana\u0161njimi viri je iskanje informacij la\u017eje kot kdaj koli prej &#8211; preberite ustrezne knjige ali poi\u0161\u010dite smernice na spletu. Ne pozabite preu\u010diti tudi vseh alternativnih mo\u017enosti, ki so na voljo.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4432\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4432\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Upo\u0161tevajte prednosti in slabosti <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4432\" class=\"elementor-element elementor-element-8eb992c e-con-full e-flex e-con e-child\" data-id=\"8eb992c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8dbde elementor-widget elementor-widget-text-editor\" data-id=\"3c8dbde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vsaka odlo\u010ditev, ki jo sprejmemo, ima posledice. Vzemite si \u010das in navedite vse morebitne prednosti in slabosti svoje odlo\u010ditve ter njene morebitne posledice. <\/p><p>Ta pristop vam pomaga pri sprejemanju bolj informiranih odlo\u010ditev in poglablja va\u0161e razumevanje razmer. Razmi\u0161ljanje o posledicah prina\u0161a \u0161tevilne prednosti. Omogo\u010da vam, da preu\u010dite razli\u010dne poglede in skrbno pretehtate svoje mo\u017enosti.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4433\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4433\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Odlo\u010dite se <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4433\" class=\"elementor-element elementor-element-bdd4f81 e-con-full e-flex e-con e-child\" data-id=\"bdd4f81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6837bbd elementor-widget elementor-widget-text-editor\" data-id=\"6837bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ko ste opredelili te\u017eavo, zbrali potrebne informacije ter pretehtali prednosti in slabosti, je \u010das, da sprejmete kon\u010dno odlo\u010ditev. Bodite pozorni na to, kako se po\u010dutite ob svoji izbiri. \u010ce dvomite, si vzemite trenutek in ponovno ovrednotite svojo odlo\u010ditev. Impulzivno ravnanje lahko privede do te\u017eav, zato preden se odlo\u010dite, dvakrat preverite, ali va\u0161a izbira prina\u0161a kratkoro\u010dne ali dolgoro\u010dne koristi.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4434\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4434\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Preu\u010dite svojo odlo\u010ditev <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4434\" class=\"elementor-element elementor-element-6ff5e77 e-con-full e-flex e-con e-child\" data-id=\"6ff5e77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2447c44 elementor-widget elementor-widget-text-editor\" data-id=\"2447c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ko sprejmete odlo\u010ditev, nanjo ne pozabite. Vsaka odlo\u010ditev vas lahko ne\u010desa nau\u010di. Dobri rezultati pove\u010dajo va\u0161o samozavest, manj pozitivni pa vam pomagajo razumeti, kaj je \u0161lo narobe. Zapomnite si, da neuspeh ni konec &#8211; je prilo\u017enost za u\u010denje in rast. Ohranite pozitivno naravnanost, tudi \u010de stvari ne gredo po na\u010drtih, in s\u010dasoma boste postali bolj\u0161i pri sprejemanju odlo\u010ditev.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4fa25 elementor-widget elementor-widget-heading\" data-id=\"ee4fa25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Orodja za odlo\u010danje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f6f7e elementor-widget elementor-widget-text-editor\" data-id=\"32f6f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Orodja za odlo\u010danje so metode, ki se uporabljajo za u\u010dinkovito re\u0161evanje problemov. Vodijo postopek skozi pet faz: <strong>opredelitev <\/strong>mo\u017enosti in ciljev; <strong>analiza<\/strong>, ki vklju\u010duje raziskave in oceno u\u010dinkov; <strong>vrednotenje<\/strong>, kjer se pretehtajo koristi in slabosti vsake mo\u017enosti; <strong>izbira<\/strong>, kjer se sprejme utemeljena odlo\u010ditev; in <strong>ocena<\/strong>, kjer se pregledajo kratkoro\u010dni in dolgoro\u010dni u\u010dinki odlo\u010ditve. <\/p>\n<p>Orodja za odlo\u010danje prina\u0161ajo prednosti, kot so bolj\u0161e razumevanje procesa odlo\u010danja, analiziranje in ocenjevanje mo\u017enosti ter uporaba pristopa, ki temelji na podatkih, za izbiro najbolj\u0161ega na\u010dina ukrepanja. Omogo\u010dajo samozavestne in informirane odlo\u010ditve ter z dosledno uporabo s\u010dasoma izbolj\u0161ajo spretnosti re\u0161evanja problemov in sposobnosti odlo\u010danja (Dejansko, 2024).  <\/p>\n<p>V naslednjem razdelku vam bomo predstavili dve najpogosteje uporabljeni orodji v podjetni\u0161tvu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-40f634d e-flex e-con-boxed e-con e-child\" data-id=\"40f634d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6d2780f e-con-full e-flex e-con e-child\" data-id=\"6d2780f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8861454 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8861454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT analiza<\/strong><\/p>\n<p>SWOT analiza je strate\u0161ko orodje za ocenjevanje prednosti, slabosti, prilo\u017enosti in nevarnosti za podjetje. Zdru\u017euje notranje dejavnike (prednosti in slabosti) z zunanjimi vplivi (prilo\u017enosti in gro\u017enje), kar omogo\u010da vpogled v dognanja in inovativne zamisli na podlagi dejstev. U\u010dinkovita SWOT analiza vklju\u010duje prispevke razli\u010dnih vidikov v organizaciji in se obi\u010dajno uporablja za usmerjanje dolo\u010dene odlo\u010ditve ali cilja. Analiza je vsestranska, saj jo je mogo\u010de uporabiti za posameznika, podjetje, izdelke, trg ali konkurenta (Kenton, 2024).   <\/p>\n<p>SWOT analize so pogosto predstavljene v obliki tabele s \u0161tirimi kvadranti, ki vizualno ureja notranje (prednosti in slabosti) ter zunanje (prilo\u017enosti in nevarnosti) dejavnike, da se zagotovi jasen vpogled v strate\u0161ki polo\u017eaj podjetja (Kenton, 2024). Tabela se re\u0161uje z vpra\u0161anji na klju\u010dnih podro\u010djih, ki so navedena v nadaljevanju. Nato vsa svoja razmi\u0161ljanja in ugotovitve sistemati\u010dno zapi\u0161emo v tabelo ali pod ustrezno podro\u010dje.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-29b0af9 e-con-full e-flex e-con e-child\" data-id=\"29b0af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc809cf dce_masking-none elementor-widget elementor-widget-image\" data-id=\"dc809cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-02.png\" class=\"attachment-large size-large wp-image-2975\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-02.png 660w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-02-300x200.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 2:<\/b> SWAT analyses. Source: Kenton, 2004) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a8e3a elementor-widget elementor-widget-text-editor\" data-id=\"d7a8e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analiza SWOT je sestavljena iz \u0161tirih klju\u010dnih elementov, na katere morate odgovoriti in odgovore zapisati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0d19156 e-grid e-con-boxed e-con e-child\" data-id=\"0d19156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9ea0264 e-con-full e-flex e-con e-child\" data-id=\"9ea0264\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff080f elementor-widget elementor-widget-heading\" data-id=\"eff080f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prednosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1951b8d elementor-widget elementor-widget-text-editor\" data-id=\"1951b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notranji dejavniki, ki organizaciji zagotavljajo konkuren\u010dno prednost, kot so mo\u010dna blagovna znamka, zveste stranke ali edinstvena tehnologija. Postavljamo si naslednja vpra\u0161anja: <\/p><ol><li>Kaj je na\u0161a konkuren\u010dna prednost?<\/li><li>Katere vire imamo?<\/li><li>Kateri izdelki so uspe\u0161ni?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-67f3372 e-con-full e-flex e-con e-child\" data-id=\"67f3372\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aeea7 elementor-widget elementor-widget-heading\" data-id=\"43aeea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Slabosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c3e51 elementor-widget elementor-widget-text-editor\" data-id=\"a8c3e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notranja podro\u010dja, ki jih je treba izbolj\u0161ati, kot so \u0161ibka blagovna znamka, visok dolg ali neu\u010dinkovito poslovanje. Postavljamo si naslednja vpra\u0161anja: <\/p><ol><li>Kje se lahko izbolj\u0161amo?<\/li><li>Kateri izdelki dosegajo slab\u0161e rezultate?<\/li><li>Kje nam primanjkuje sredstev?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6fcd890 e-con-full e-flex e-con e-child\" data-id=\"6fcd890\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c44e040 elementor-widget elementor-widget-heading\" data-id=\"c44e040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prilo\u017enosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc5dfc elementor-widget elementor-widget-text-editor\" data-id=\"4dc5dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zunanji dejavniki, ki bi lahko zagotovili konkuren\u010dne prednosti, kot so \u0161iritev trga ali ugodne spremembe politike. Postavljamo si naslednja vpra\u0161anja: <\/p><ol><li>Katero novo tehnologijo lahko uporabimo?<\/li><li>Ali lahko raz\u0161irimo svoje dejavnosti?<\/li><li>Katere nove segmente lahko preizkusimo?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-319baf7 e-con-full e-flex e-con e-child\" data-id=\"319baf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9683abd elementor-widget elementor-widget-heading\" data-id=\"9683abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Gro\u017enje<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d31345 elementor-widget elementor-widget-text-editor\" data-id=\"8d31345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zunanji izzivi, ki lahko \u0161kodujejo organizaciji, vklju\u010dno s konkurenco, nara\u0161\u010dajo\u010dimi stro\u0161ki ali okoljskimi tveganji. Postavljamo si naslednja vpra\u0161anja: <\/p><ol><li>Kateri predpisi se spreminjajo?<\/li><li>Kaj po\u010dnejo konkurenti?<\/li><li>Kako se spreminjajo potro\u0161ni\u0161ki trendi?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d985c1 elementor-widget elementor-widget-text-editor\" data-id=\"4d985c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ta strategija nam pomaga graditi na prednostih, odpraviti slabosti, izkoristiti prilo\u017enosti in se izogniti gro\u017enjam. Metoda je izjemno jasna in uporabna za vsako odlo\u010ditev, ki jo sprejmemo. Na podlagi analize lahko prilagodimo strategijo, ki jo lahko pozneje ponovno pregledamo in interpretiramo rezultate, da ugotovimo, ali naj nadaljujemo ali ponovno ovrednotimo zamisel. Metoda nas usmerja, da izkoristimo vse svoje zmo\u017enosti. Poleg tega je analiza sestavni del poslovnega na\u010drta (Kos, n. d.).    <\/p><p>V okviru projekta STAY smo pripravili zbirno poro\u010dilo, v katerem so opisana tveganja, prilo\u017enosti, slabosti in prednosti agroturisti\u010dnega sektorja na splo\u0161no. Ve\u010d o njem si lahko preberete <a href=\"https:\/\/stay-erasmus.eu\/wp-content\/uploads\/2024\/02\/SR-STAY_SLO.pdf\" target=\"_blank\" rel=\"noopener\">tukaj<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d454cfe e-grid e-con-boxed e-con e-child\" data-id=\"d454cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a3342e5 e-con-full e-flex e-con e-child\" data-id=\"a3342e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3caad69 elementor-widget elementor-widget-heading\" data-id=\"3caad69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prednosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2508f97 elementor-widget elementor-widget-text-editor\" data-id=\"2508f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bogata kulturna dedi\u0161\u010dina;<\/li><li>prispevek k razvoju pode\u017eelja;<\/li><li>celoletna ponudba;<\/li><li>mo\u010dna povezava med kakovostjo krajine in varstvom naravnih virov;<\/li><li>okrepljeno ohranjanje gastronomije in kulinari\u010dnih tradici<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2cb7306 e-con-full e-flex e-con e-child\" data-id=\"2cb7306\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a4c41 elementor-widget elementor-widget-heading\" data-id=\"01a4c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Slabosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c05c1 elementor-widget elementor-widget-text-editor\" data-id=\"20c05c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Na nacionalni in evropski ravni so na voljo omejeni podatki;<\/li><li>zapletenost upravnih postopkov, povezanih z izvajanjem dejavnosti;<\/li><li>izzivi pri prilagajanju objektov za zagotavljanje vklju\u010denosti gostov;<\/li><li>neustrezna infrastruktura na pode\u017eelskih obmo\u010djih, vklju\u010dno z internetno povezavo, cestami in javnim prevozom.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1d64187 e-con-full e-flex e-con e-child\" data-id=\"1d64187\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2beeda2 elementor-widget elementor-widget-heading\" data-id=\"2beeda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prilo\u017enosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5070d4c elementor-widget elementor-widget-text-editor\" data-id=\"5070d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ustvarjanje nekmetijskega dohodka;<\/li><li>pove\u010danje povpra\u0161evanja po do\u017eivljajskem turizmu;<\/li><li>pomen za doseganje klju\u010dnih ciljev SKP 2023-2027, &#8220;zelenega dogovora&#8221; in strategije &#8220;od kmetije do vilice&#8221;;<\/li><li>ustvarjanje novih zaposlitvenih mo\u017enosti na pode\u017eelju.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-40bd6a7 e-con-full e-flex e-con e-child\" data-id=\"40bd6a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b2bc4 elementor-widget elementor-widget-heading\" data-id=\"34b2bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Gro\u017enje<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23e256 elementor-widget elementor-widget-text-editor\" data-id=\"c23e256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Obremenitev z zakonodajo in predpisi;<\/li><li>o\u010denost od kmetijske dejavnosti;<\/li><li>pomanjkanje institucionalne ozave\u0161\u010denosti v zvezi s sektorjem;<\/li><li>demografske spremembe na pode\u017eelju, zlasti staranje prebivalstva;<\/li><li>visoki stro\u0161ki nalo\u017eb, povezani z ustanavljanjem kmetijsko-turisti\u010dnih podjetij;<\/li><li>nezadostno \u0161tevilo programov usposabljanja, prilagojenih potrebam sektorja.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea40b64 elementor-widget elementor-widget-text-editor\" data-id=\"ea40b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Slika 3:<\/strong> Primer re\u0161ene preglednice analize SWOT.<\/em> <a href=\"https:\/\/stay-erasmus.eu\/wp-content\/uploads\/2024\/02\/SR-STAY_SLO.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Vir<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4ccfa elementor-widget elementor-widget-text-editor\" data-id=\"fd4ccfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Poslovni model Canvas<\/strong><\/p><p><strong>Zakaj izbrati poslovni model Canvas? <\/strong><\/p><p>Poslovni model Canvas (ang. BMC) je zaradi svoje jedrnate, jasne in prilagodljive zasnove zelo prakti\u010dno orodje za poslovno na\u010drtovanje. Njegove klju\u010dne prednosti so: <\/p><p><strong>Osredoto\u010denost<\/strong>: Vse bistvene sestavine poslovnega modela so zbrane na enem mestu, kar podjetnikom omogo\u010da, da se osredoto\u010dijo na jasne cilje in u\u010dinkovite strategije, ne da bi se zapletali v nepotrebne podrobnosti. Ta poenostavljen pristop omogo\u010da hitro dolo\u010danje prednostnih nalog in premi\u0161ljeno sprejemanje odlo\u010ditev. <\/p><p><strong>Jasnost<\/strong>: Namesto dolgih poro\u010dil Canvas zagotavlja vizualno organiziran pregled, v katerem so jasno predstavljeni vsi elementi. To omogo\u010da hitro na\u010drtovanje, la\u017eje razumevanje in sprotno ocenjevanje klju\u010dnih poslovnih elementov. <\/p><p><strong>Prilagodljivost<\/strong>: V Canvasu je mogo\u010de ustvariti ve\u010d razli\u010dic poslovnega modela, jih primerjati in dolo\u010diti najbolj\u0161i pristop. Spodbuja ustvarjalnost, eksperimentiranje in prilagajanje strategij spreminjajo\u010dim se potrebam ali ciljem. <\/p><p>Poslovni model Canvas je odli\u010dno orodje za celovit vpogled v poslovanje podjetja, saj poenostavlja na\u010drtovanje in spodbuja sodelovanje v skupini pri povezovanju posameznih elementov poslovnega modela (Pereira, 2024).<\/p><p>Poslovni model Canvas vam omogo\u010da hitro ustvarjanje ve\u010d modelov s poudarjenimi klju\u010dnimi elementi va\u0161ega podjetja in jasno vizualizacijo. Zaradi njegove prenosljivosti ga je enostavno deliti in posodabljati, kar spodbuja sodelovanje in prilagodljivost (Kos, n.d.). <\/p><p>Sestavljen je iz 9 elementov, ki jih je treba prepoznati in vnesti v tabelo. To omogo\u010da jasno vizualizacijo, kako naj bi bilo podjetje videti. Model je prilagodljiv in ga je mogo\u010de nenehno pregledovati in posodabljati. V naslednjih opombah so opisana vpra\u0161anja, ki si jih zastavljamo pri opredelitvi dolo\u010denih segmentov, in navedeni primeri iz panoge agroturizma.   <\/p><p>Re\u0161ite jo lahko na klasi\u010den na\u010din, tako da poi\u0161\u010dete pripravljen model in ga izpolnite, ali pa uporabite digitalne razli\u010dice, kot je CANVANIZER (sledite povezavi: <a href=\"https:\/\/next.canvanizer.com\/demo\/business-model-canvas?canvas-title=agroturize%2C\">next.canvanizer.com\/demo\/business-model-canvas?canvas-title=agroturize%2C<\/a><\/p><p>V tem videoposnetku si lahko ogledate tudi kratko razlago, kako ravnati v skladu z modelom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ba186 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"07ba186\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LbbGRgGKSyg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6c912 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5a6c912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"546\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04-768x546.png\" class=\"attachment-medium_large size-medium_large wp-image-2989\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04-768x546.png 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04-300x213.png 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04.png 977w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika4:<\/b> Model CANVAS - <a href=\"https:\/\/www.strategyzer.com\/library\/the-business-model-canvas\" target=\"_blank\">Strategyzer<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122700a elementor-widget elementor-widget-text-editor\" data-id=\"122700a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kako re\u0161iti model Canvas?<\/strong><\/p><p>Poslovni model Canvas zagotavlja jasen in strukturiran pregled poslovanja, omogo\u010da u\u010dinkovito na\u010drtovanje in sodelovanje ter povezuje vse klju\u010dne sestavine poslovnega modela. Potrebovali boste list papirja, ra\u010dunalnik ali kaj drugega za pisanje ter pisalo, nato pa se lahko lotite dela. Model je razdeljen na 9 klju\u010dnih gradnikov, v katere zapi\u0161ete svoje specifi\u010dne situacije. Na koncu samostojno ali z ekipo preglejte vsak segment, interpretirajte ugotovitve in pripravite strategijo. V naslednjih korakih vam bomo pokazali, kako re\u0161iti vsako podro\u010dje v modelu Canvas.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a9bc0 lp-ctnt elementor-widget elementor-widget-n-accordion\" data-id=\"a0a9bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1680\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1680\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> A. Stranke (segmenti strank) <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1680\" class=\"elementor-element elementor-element-eb4f0cc e-con-full e-flex e-con e-child\" data-id=\"eb4f0cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628c6e5 elementor-widget elementor-widget-text-editor\" data-id=\"628c6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Opredelite svoje ciljne skupine: kdo so va\u0161e stranke? Kak\u0161ne so njihove navade, kaj radi po\u010dnejo? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Dru\u017eine z otroki, pari, mednarodni turisti, ljubitelji narave, lokalni obiskovalci.<\/li><\/ul><\/li><\/ul><ol start=\"2\"><li>Ugotovite, kdo je va\u0161a idealna stranka:<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Iskalci pristnih do\u017eivetij, ljubitelji hrane, kolesarji, pohodniki ali ljubitelji mirnega oddiha na pode\u017eelju.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1681\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1681\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> B. Odnosi s strankami <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1681\" class=\"elementor-element elementor-element-d22f82b e-con-full e-flex e-con e-child\" data-id=\"d22f82b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15e93b4 elementor-widget elementor-widget-text-editor\" data-id=\"15e93b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Dolo\u010dite, kako boste vzpostavili in vzdr\u017eevali odnose z obiskovalci:<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Osebna dobrodo\u0161lica in voden ogled objekta.<\/li><li>Organizacija dogodkov, kot so trgatve ali kulinari\u010dne delavnice.<\/li><li>Spletna interakcija prek socialnih omre\u017eij ali osebnih priporo\u010dil.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1682\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1682\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> C.Kanali <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1682\" class=\"elementor-element elementor-element-9f37d0b e-con-full e-flex e-con e-child\" data-id=\"9f37d0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ba3d3 elementor-widget elementor-widget-text-editor\" data-id=\"15ba3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Dolo\u010dite komunikacijske kanale:<ul><li>Lastno: spletna stran, dru\u017ebena omre\u017eja, glasilo.<\/li><li>Partnerji: potovalne agencije, lokalni informacijski centri, platforme za rezervacije.<\/li><\/ul><\/li><li>Opredelitev prodajnih kanalov za rezervacijo ali prodajo izdelkov ali storitev. Kje bo va\u0161e sporo\u010dilo vidno? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Spletne rezervacije, prodaja kmetijskih proizvodov v trgovini na posestvu ali na lokalnih tr\u017enicah itd.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1683\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1683\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> D. Vrednostni predlog <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1683\" class=\"elementor-element elementor-element-2b5f873 e-con-full e-flex e-con e-child\" data-id=\"2b5f873\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece5823 elementor-widget elementor-widget-text-editor\" data-id=\"ece5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Kaj ponujate svojim strankam? V \u010dem se razlikujete od svojih konkurentov? Po \u010dem ste edinstveni?  <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Avtenti\u010dna izku\u0161nja \u017eivljenja na pode\u017eelju.<\/li><li>Lokalna kuhinja z ekolo\u0161kimi sestavinami.<\/li><li>Dejavnosti, kot so vo\u017enja s traktorjem, delo na kmetiji, delavnice za otroke.<\/li><li>Trajnostna in okolju prijazna nastanitev.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1684\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1684\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> E. Klju\u010dne dejavnosti <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1684\" class=\"elementor-element elementor-element-46fc933 e-con-full e-flex e-con e-child\" data-id=\"46fc933\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a2258 elementor-widget elementor-widget-text-editor\" data-id=\"f3a2258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Katere naloge so bistvene? Katera je va\u0161a glavna dejavnost? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Vodenje na kmetiji in organizacija delavnic.<\/li><li>Priprava nastanitve in zagotavljanje gostoljubja.<\/li><li>Promocija na socialnih omre\u017ejih in prek partnerjev.<\/li><li>Pridelava in predelava lokalnih kmetijskih proizvodov.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1685\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1685\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> F. Klju\u010dni viri <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1685\" class=\"elementor-element elementor-element-44797ae e-con-full e-flex e-con e-child\" data-id=\"44797ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4886d elementor-widget elementor-widget-text-editor\" data-id=\"9f4886d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Kateri so va\u0161i klju\u010dni viri za poslovanje?<ul><li>Fizi\u010dni podatki: nepremi\u010dnine, nastanitev, kmetijska oprema.<\/li><li>\u010clove\u0161ki viri: osebje za upravljanje, pripravo hrane, organizacijo dogodkov.<\/li><li>Finan\u010dni: sredstva za ustrezno upravljanje.<\/li><\/ul><\/li><li>S kom sodelujete? S kom si predstavljate, da boste sodelovali? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Lokalni ponudniki hrane in pija\u010de.<\/li><li>Potovalne agencije in platforme (npr. Booking, Airbnb).<\/li><li>Lokalne skupnosti in kulturne organizacije za dogodke.<\/li><li>Ob\u010dine ali ustanove, ki podpirajo trajnostni turizem.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1686\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1686\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> G. Viri prihodkov <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1686\" class=\"elementor-element elementor-element-5996de7 e-con-full e-flex e-con e-child\" data-id=\"5996de7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebeb44 elementor-widget elementor-widget-text-editor\" data-id=\"5ebeb44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Kako boste s svojo dejavnostjo ustvarili prihodek?<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Rezervacije nastanitev.<\/li><li>Izvajanje delavnic (kulinari\u010dne, kmetijske dejavnosti).<\/li><li>Prodaja lokalnih kmetijskih proizvodov.<\/li><li>Organizacija dogodkov (poroke, \u00bbteam building\u00ab, degustacije).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1687\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1687\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> H. Struktura stro\u0161kov <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1687\" class=\"elementor-element elementor-element-b348f8d e-con-full e-flex e-con e-child\" data-id=\"b348f8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9f441 elementor-widget elementor-widget-text-editor\" data-id=\"7f9f441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Navedite vse stro\u0161ke, s katerimi se soo\u010date.<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Vzdr\u017eevanje nepremi\u010dnine in nastanitve.<\/li><li>Stro\u0161ki promocije in digitalnega tr\u017eenja.<\/li><li>Pla\u010de zaposlenih in sezonskih delavcev.<\/li><li>Nakup ali vzdr\u017eevanje kmetijske opreme in materiala.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit2\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit2\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Analiza trga <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ae00b60 e-con-full e-flex e-con e-child\" data-id=\"ae00b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4c981 elementor-widget elementor-widget-text-editor\" data-id=\"ba4c981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analiza trga pomaga prepoznati trende v panogi, se razlikovati od konkurence in zmanj\u0161ati tveganja pri zagonu ali prilagoditvi podjetja. Pomaga oceniti potencialni uspeh va\u0161e blagovne znamke in izdelkov ob vstopu na trg. Ta analiza vklju\u010duje kvantitativne podatke, kot so velikost trga, cenovni trendi in napovedi prihodkov, pa tudi kvalitativne vpoglede, vklju\u010dno s preferencami, vrednotami in vedenjem potro\u0161nikov (Coursera, 2024).  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72eeee elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e72eeee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"465\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-05.png\" class=\"attachment-medium_large size-medium_large wp-image-2996\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-05.png 697w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-05-300x200.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Silka 5: <\/b> Vir: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352a73a elementor-widget elementor-widget-text-editor\" data-id=\"352a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tr\u017ene raziskave zdru\u017eujejo vpogled v navade potro\u0161nikov in gospodarske trende, da bi izbolj\u0161ali poslovne zamisli in zmanj\u0161ali tveganja. Klju\u010dnega pomena je, da \u017ee od za\u010detka razumete svojo ciljno skupino. Zbiranje demografskih podatkov, kot so starost, dohodek in interesi, pomaga oceniti povpra\u0161evanje, velikost trga, konkurenco in cene. Raziskavo lahko izvedete z uporabo obstoje\u010dih podatkov (trendi v panogi, demografski podatki) za hiter vpogled ali z neposredno raziskavo (ankete, intervjuji) za prilagojene povratne informacije strank. Medtem ko obstoje\u010di viri prihranijo \u010das, neposredne raziskave zagotavljajo globlje razumevanje, vendar zahtevajo ve\u010d truda. Metode, kot so ankete, vpra\u0161alniki, fokusne skupine in intervjuji, podjetjem pomagajo razumeti vedenje strank in izbolj\u0161ati strategije (SBA, n.d.).     <\/p>\n<p>Na kratko bomo povzeli pomembne korake, ki jih je treba upo\u0161tevati pri analizi trga:<\/p>\n<ol>\n<li><strong>Razi\u0161\u010dite svojo panogo<\/strong> &#8211; spoznajte panogo, njene trende, velikost trga, prihodke, predpise in prilo\u017enosti za inovacije.<\/li>\n<li><strong>Preu\u010dite konkuren\u010dno okolje<\/strong> &#8211; prepoznajte klju\u010dne konkurente, njihovo ponudbo, cene, tr\u017eenjske strategije in taktike sodelovanja s strankami.<\/li>\n<li><strong>Ugotavljanje tr\u017enih vrzeli<\/strong> &#8211; z analizo pomanjkljivosti konkurentov in zahtev potro\u0161nikov poi\u0161\u010dite neizpolnjene potrebe na trgu.<\/li>\n<li><strong>Opredelite ciljni trg<\/strong> &#8211; segmentirajte svoje ob\u010dinstvo glede na demografske in psihografske zna\u010dilnosti, \u017eivljenjski slog in izzive, s katerimi se soo\u010dajo.<\/li>\n<li><strong>Prepoznavanje ovir za vstop na trg <\/strong>&#8211; prepoznajte ovire, kot so za\u010detni stro\u0161ki, pravne zahteve, konkurenca in gospodarski dejavniki, ki bi lahko vplivali na uspeh.<\/li>\n<li><strong>Izdelava napovedi prodaje<\/strong> &#8211; ocenite prihodnjo prodajo na podlagi velikosti trga, cen, pri\u010dakovanega povpra\u0161evanja in stro\u0161kov proizvodnje\/ogla\u0161evanja.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit3\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit3\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Opredelitev poslovnih ciljev in nalog <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-35bfcc2 e-con-full e-flex e-con e-child\" data-id=\"35bfcc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698ea01 elementor-widget elementor-widget-heading\" data-id=\"698ea01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dolo\u010danje poslovnih ciljev in nalog<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-ad118b9 e-flex e-con-boxed e-con e-child\" data-id=\"ad118b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-e7282a4 e-con-full e-flex e-con e-child\" data-id=\"e7282a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17619c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17619c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Poslovni cilji<\/strong> so konkretni koraki za doseganje organizacijskih ciljev, ki se osredoto\u010dajo na poslovanje, prihodke, rast in produktivnost. Lastnikom podjetja in zaposlenim zagotavljajo jasnost ter usklajujejo prizadevanja in usmeritev. Cilji so lahko strate\u0161ki (dolgoro\u010dni, obse\u017eni cilji) ali operativni (kratkoro\u010dni ukrepi, ki podpirajo strate\u0161ke cilje). Ti cilji so bistveni za u\u010dinkovito rast in razvoj zaposlenih. Poslovni cilji so klju\u010dnega pomena, saj usklajujejo posameznike z vizijo podjetja, izbolj\u0161ujejo kakovost izdelkov, izbolj\u0161ujejo kulturo, privabljajo in ohranjajo vrhunske talente, spodbujajo vodenje, spodbujajo inovacije, pove\u010dujejo prihodke in produktivnost (Simplilearn, 2023).    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-a1166ce e-con-full e-flex e-con e-child\" data-id=\"a1166ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771b5a2 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"771b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"285\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-06.png\" class=\"attachment-medium_large size-medium_large wp-image-3003\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-06.png 369w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-06-300x232.png 300w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 6:<\/b> Vir: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61b0f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd61b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Poslovni cilji<\/strong> so cilji, na\u010drtovani v podjetju, ki morajo biti merljivi in dosegljivi. Opredeljeni so lahko za kratkoro\u010dno ali dolgoro\u010dno obdobje in so klju\u010dni za zbiranje podatkov, saj omogo\u010dajo razli\u010dne analize, ki pomagajo razlagati delovanje podjetja in doseganje rezultatov. George T. Doran jih je leta 1981 opredelil v \u010dlanku &#8220;There&#8217;s a S.M.A.R.T. Way to Write Management&#8217;s Goals and Objectives&#8221;, v katerem je opisal, kako morajo poslovni cilji pomembno vplivati na organizacijo. Poudaril je, da morajo biti merljivi in dosegljivi.   <\/p><p><strong>Okraj\u0161ava SMART<\/strong>, ki se pogosto uporablja pri ocenjevanju uspe\u0161nosti, pomaga vodjem in zaposlenim jasno opredeliti korake, ki so potrebni za dosego uspeha, in u\u010dinkovito sporo\u010diti pri\u010dakovanja. Lastnik malega podjetja si lahko na primer zastavi cilj, da izbolj\u0161a metode komuniciranja, pri \u010demer mora zagotoviti, da je cilj realisti\u010den, dosegljiv in \u010dasovno omejen, da se pove\u010da u\u010dinkovitost. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-b383dba e-flex e-con-boxed e-con e-child\" data-id=\"b383dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acede1b elementor-widget elementor-widget-heading\" data-id=\"acede1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SMART je kratica, ki pomeni:\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e8a2f elementor-widget elementor-widget-text-editor\" data-id=\"e8e8a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bb<strong>Specific<\/strong>\u00ab (konkretno) pomeni, da je cilj jasno opredeljen s \u010dim ve\u010d podrobnostmi. Na splo\u0161no velja, da bolj ko je cilj natan\u010den in osredoto\u010den, la\u017eje je opredeliti potrebne korake za njegovo uresni\u010ditev. Dobro opredeljen cilj zagotavlja jasno usmeritev, zaradi \u010desar je proces bolj strukturiran in izvedljiv.  <\/p><p>Primer: &#8220;V enem letu pove\u010dajte \u0161tevilo gostov, ki bivajo na kmetiji, za 20 % s ponudbo vodenih do\u017eivetij na kmetiji&#8221;.<\/p><p>\u00bb<strong>Measurable<\/strong>\u00ab (merljivost) pomeni dolo\u010ditev jasnih meril za spremljanje napredka in ugotavljanje uspeha. Zagotavlja, da obstajajo konkretni dokazi za oceno, ali je cilj dose\u017een, kar olaj\u0161a spremljanje izbolj\u0161av in ohranjanje za\u010drtane poti. <\/p><p>Primer: &#8220;Z izbolj\u0161anim digitalnim tr\u017eenjem in lokalnimi partnerstvi dosezite vsaj 50 dodatnih rezervacij na mesec.&#8221;<\/p><p>\u00bb<strong>Achievable<\/strong>\u00ab (dosegljivost) pomeni, da je zastavljeni cilj realisti\u010den in ga je mogo\u010de dose\u010di ali ohraniti v dolo\u010denem \u010dasovnem okviru.<\/p><p>Primer: &#8220;V naslednjih \u0161estih mesecih izbolj\u0161ajte izku\u0161njo obiskovalcev z razvojem dveh novih agroturisti\u010dnih dejavnosti (delavnice izdelave sira in ogledi vinogradov).&#8221;<\/p><p>\u00bb<strong>Relevant<\/strong>\u00ab (ustreznost) pomeni, da je cilj smiseln in usklajen z va\u0161imi temeljnimi vrednotami, dolgoro\u010dno vizijo in splo\u0161nimi cilji. Neposredno mora prispevati k \u0161ir\u0161im prednostnim nalogam in imeti jasen namen pri doseganju \u017eelenih rezultatov. <\/p><p>Primer: &#8220;Uvedite okolju prijazen program bivanja na kmetiji z uporabo obnovljivih virov energije in metod ekolo\u0161kega kmetovanja, da bi privabili okoljsko ozave\u0161\u010dene popotnike.&#8221;<\/p><p>\u00bb<strong>Time-bound<\/strong>\u00ab (\u010dasovno omejen) pomeni, da je za cilj dolo\u010den jasen rok ali \u010dasovni okvir za dokon\u010danje. Dolo\u010ditev dolo\u010denega roka pomaga ohranjati osredoto\u010denost, spremljati napredek in ustvariti ob\u010dutek nujnosti za u\u010dinkovito doseganje cilja (Yasar, 2022). <\/p><p>Primeri: &#8220;V \u0161estih mesecih uvedite gostinsko izku\u0161njo na kmetiji in izmerite povratne informacije strank, da bi izbolj\u0161ali ponudbo.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc344ed elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc344ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"427\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-07.png\" class=\"attachment-medium_large size-medium_large wp-image-3010\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-07.png 637w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-07-300x201.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 7:<\/b> Vir: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d1861 elementor-widget elementor-widget-text-editor\" data-id=\"91d1861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kako napisati poslovne cilje? <\/strong><\/p><p><strong>Prednosti <\/strong>ciljev SMART pomagajo posameznikom in podjetjem pri doseganju kratkoro\u010dnih in dolgoro\u010dnih ciljev, saj zagotavljajo jasno osredoto\u010denost in usmeritev. \u0160iroko zastavljene cilje raz\u010dlenijo na konkretne, izvedljive korake, kar olaj\u0161a spremljanje napredka ter ocenjevanje prednosti in slabosti. Ti cilji pove\u010dujejo motivacijo, saj dolo\u010dajo jasna merila in spodbujajo k ukrepanju, kar posameznike sili, da prese\u017eejo svoje cone udobja. Privedejo tudi do hitrej\u0161ih rezultatov, saj zmanj\u0161ajo porabo \u010dasa za nepomembne naloge in zgodaj prepoznajo morebitne izzive. Poleg tega cilji SMART izbolj\u0161ujejo uspe\u0161nost, saj natan\u010dno dolo\u010dajo podro\u010dja, ki jih je treba izbolj\u0161ati, in zagotavljajo ob\u010dutek zadovoljstva, saj se napredek spremlja skozi \u010das.    <\/p><p>Pisanje jasnih in izvedljivih poslovnih ciljev je bistvenega pomena za usmerjanje podjetja k uspehu. Za oblikovanje u\u010dinkovitih poslovnih ciljev sledite naslednjim korakom: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c36e lp-ctnt elementor-widget elementor-widget-n-accordion\" data-id=\"c17c36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2020\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2020\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Dolo\u010dite svojo vizijo in poslanstvo <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit3 e-n-accordion-item-2020\" class=\"elementor-element elementor-element-4bbc13b e-con-full e-flex e-con e-child\" data-id=\"4bbc13b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d70a36 elementor-widget elementor-widget-text-editor\" data-id=\"3d70a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poslovne cilje najprej uskladite z vizijo (dolgoro\u010dnimi \u017eeljami) in poslanstvom (osnovnim namenom in vrednotami) podjetja. S tem zagotovite, da vsi cilji podpirajo splo\u0161no poslovno usmeritev. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2021\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2021\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Uporabite merila SMART <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit3 e-n-accordion-item-2021\" class=\"elementor-element elementor-element-8437cfe e-con-full e-flex e-con e-child\" data-id=\"8437cfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca104ce elementor-widget elementor-widget-text-editor\" data-id=\"ca104ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dobro opredeljen poslovni cilj mora biti:<\/p><ul><li><strong>Konkreten <\/strong>&#8211; jasno navedite, kaj \u017eelite dose\u010di.<\/li><li><strong>Merljiv <\/strong>&#8211; opredelite, kako se bo meril uspeh (merljive metrike).<\/li><li><strong>Dosegljiv <\/strong>&#8211; prepri\u010dajte se, da je cilj realisti\u010den glede na vire in zmogljivosti.<\/li><li><strong>Ustreznost <\/strong>&#8211; usklajenost s poslovnimi prednostnimi nalogami in dolgoro\u010dnimi cilji.<\/li><li><strong>\u010casovno omejen<\/strong> &#8211; dolo\u010dite rok za dosego cilja.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2022\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2022\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Razlikovanje med kratkoro\u010dnimi in dolgoro\u010dnimi cilji <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit3 e-n-accordion-item-2022\" class=\"elementor-element elementor-element-8b7f1d8 e-con-full e-flex e-con e-child\" data-id=\"8b7f1d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e967a95 elementor-widget elementor-widget-text-editor\" data-id=\"e967a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Kratkoro\u010dni cilji <\/strong>(3-12 mesecev) se osredoto\u010dajo na takoj\u0161nje izbolj\u0161ave, na primer na za\u010detek tr\u017eenjske kampanje ali izbolj\u0161anje storitev za stranke.<\/li><li><strong>Dolgoro\u010dni cilji<\/strong> (1-5 let in ve\u010d) spodbujajo rast podjetja, na primer \u0161iritev na nove trge ali pove\u010danje prepoznavnosti blagovne znamke.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1509ed elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f1509ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"406\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-08.png\" class=\"attachment-medium_large size-medium_large wp-image-3017\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-08.png 486w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-08-300x251.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 8:<\/b> Vir: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8cfd0 elementor-widget elementor-widget-heading\" data-id=\"eb8cfd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dolo\u010ditev finan\u010dnega okvira<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-f12bae6 e-con-full e-flex e-con e-child\" data-id=\"f12bae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e474495 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e474495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finan\u010dno na\u010drtovanje ima klju\u010dno vlogo pri uspehu podjetja, saj potrjuje njegovo izvedljivost in zagotavlja, da so njegovi cilji finan\u010dno dosegljivi. Jasna finan\u010dna slika na za\u010detku pomaga podjetjem u\u010dinkovito upravljati vire in dolo\u010diti realne finan\u010dne cilje. Ta jasnost omogo\u010da vodjem, da sprejemajo utemeljene odlo\u010ditve o razdeljevanju virov in prihodnjih nalo\u017ebah.  <\/p>\n<p>Poleg tega so finan\u010dni na\u010drti dragoceno orodje za oceno donosnosti novih pobud ali proizvodnih linij. S primerjavo na\u010drtovanih prihodkov z ocenjenimi stro\u0161ki lahko nosilci odlo\u010danja ocenijo, ali se jim spla\u010da nadaljevati s podvigom. Na ta na\u010din finan\u010dno na\u010drtovanje podpira strate\u0161ko rast, obvladovanje tveganj in dolgoro\u010dno trajnost poslovanja (Dejansko, 2024).  <\/p>\n<p>Pomembno je, da imate jasen pregled nad svojimi prihodki in odhodki.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-3a90ba5 e-con-full e-flex e-con e-child\" data-id=\"3a90ba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7949714 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7949714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"387\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-09.png\" class=\"attachment-medium_large size-medium_large wp-image-3024\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-09.png 627w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-09-300x185.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 9:<\/b> Vir: Pixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a66f1 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"35a66f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KbqVf8ePmTI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c557377 elementor-widget elementor-widget-heading\" data-id=\"c557377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ve\u0161\u010dine vodenja in upravljanja<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbc9c5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ecbc9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spretnosti upravljanja se osredoto\u010dajo na na\u010drtovanje, organiziranje in nadzorovanje virov za zagotavljanje u\u010dinkovitega vsakodnevnega delovanja. Vodstvene spretnosti pa so namenjene navdihovanju in motiviranju posameznikov za doseganje skupnih ciljev, oblikovanju organizacijske kulture in spodbujanju uspeha skupine. Medtem ko upravljanje poudarja strukturo in u\u010dinkovitost, je vodenje osredoto\u010deno na vizijo in vpliv.  <\/p>\n<p>Za vodenje in upravljanje je treba razviti bistvene spretnosti, vklju\u010dno s strate\u0161kim na\u010drtovanjem za predvidevanje izzivov in dolo\u010danje ciljev, u\u010dinkovitim komuniciranjem za zaupanje in sodelovanje ter oblikovanjem skupine za navdihovanje in usklajevanje prizadevanj. Pomembno je, da vodje pridobijo spretnosti odlo\u010danja za obvladovanje tveganj, strategije re\u0161evanja konfliktov za harmoni\u010dno delovno okolje ter spretnosti vodenja projektov za pravo\u010dasno doseganje rezultatov v skladu s prora\u010dunom. Ve\u0161\u010dine finan\u010dnega upravljanja omogo\u010dajo optimizacijo virov, medtem ko ve\u0161\u010dine upravljanja \u010dasa pove\u010dujejo produktivnost in ravnovesje. Ve\u0161\u010dine re\u0161evanja problemov spodbujajo inovativnost, upravljanje sprememb pa zagotavlja prilagodljivost v dinami\u010dnih okoljih. Skupaj te kompetence vodjem omogo\u010dajo doseganje uspeha, spodbujanje sodelovanja in usklajevanje uspe\u0161nosti z navdihujo\u010dim vodenjem (Gloucestershire College, 2023).    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae4310 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0ae4310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-10.png\" class=\"attachment-medium_large size-medium_large wp-image-3031\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-10.png 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-10-300x200.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 10<\/b><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit4\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit4\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Drugi dejavniki, ki lahko vplivajo na podjetni\u0161tvo  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-3ed3a55 e-con-full e-flex e-con e-child\" data-id=\"3ed3a55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b519382 elementor-widget elementor-widget-text-editor\" data-id=\"b519382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upravitelji kmetij so ve\u010dinoma mo\u0161ki in relativno starej\u0161i. Odgovorni so za vsakodnevno finan\u010dno in proizvodno poslovanje kmetije ter sprejemajo klju\u010dne odlo\u010ditve o izbiri pridelkov, upravljanju \u017eivine, nabavi materiala in prodaji. V tem smislu delujejo kot kmetje, ki nadzorujejo strate\u0161ke in operativne vidike upravljanja kmetije. Vsaka kmetija ima samo enega imenovanega upravitelja, ki je pogosto lastnik, \u010deprav ni vedno tako, zlasti kadar kmetija deluje kot pravna oseba. Leta 2020 je bilo pribli\u017eno 68,4 % od 9,1 milijona upraviteljev kmetij v EU mo\u0161kih, ve\u010d kot polovica (57,6 %) pa jih je bila stara vsaj 55 let. Medtem je bilo le 11,9 % upraviteljev kmetij mladih kmetov (mlaj\u0161ih od 40 let) (Eurostat, 2022).     <\/p>\n<p>Evropa se zaveda tega demografskega izziva, zato dejavno spodbuja pomlajevanje kmetijskega sektorja, spodbuja mlaj\u0161e generacije, da prevzamejo kmetije, in pove\u010duje \u0161tevilo \u017eensk na vodilnih polo\u017eajih v panogi.<\/p>\n<p>Opolnomo\u010denje \u017eensk in dru\u017einska podjetja so bistveni stebri evropskega gospodarstva, ki pomembno prispevajo k inovacijam, trajnosti in razvoju. Evropska komisija se zaveda pomena sodelovanja \u017eensk v gospodarstvu in spodbuja pobude za izbolj\u0161anje njihovih podjetni\u0161kih spretnosti, samozavesti in prilo\u017enosti za mre\u017eenje. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4261f4d elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4261f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"420\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3045\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11.jpg 420w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11-300x300.jpg 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11-150x150.jpg 150w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 11:<\/b> Vir: ChatGPT 40<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a379583 elementor-widget elementor-widget-heading\" data-id=\"a379583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opolnomo\u010denje \u017eensk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e367c elementor-widget elementor-widget-text-editor\" data-id=\"86e367c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kmetijstvo je poklic, v katerem prevladujejo mo\u0161ki, leta 2020 na primer je bilo med kmeti le 31,6 % \u017eensk. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efe439 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2efe439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"264\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-12.gif\" class=\"attachment-large size-large wp-image-3038\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Slika 12<\/b>: Grapf prikazuje dele\u017e \u017eensk, ki upravljajo kmetije, izra\u017een kot odstotek starostnih skupin.Vir: Eurostat <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2924448 elementor-widget elementor-widget-text-editor\" data-id=\"2924448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ob velikem zmanj\u0161anju skupnega \u0161tevila kmetov se je dele\u017e \u017eensk na kmetijah pove\u010dal s 26,4 % leta 2005 na 31,6 % leta 2020 (Eurostat, 2022). Evropska komisija dejavno podpira krepitev ekonomske mo\u010di \u017eensk in njihovo podjetni\u0161tvo ter poudarja njihovo klju\u010dno vlogo pri spodbujanju inovacij in trajnostnega razvoja, tudi na pode\u017eelju. Komisija se zaveda posebnih potreb podjetnic, zato spodbuja prilo\u017enosti za mre\u017eenje in izmenjavo najbolj\u0161ih praks. Ta prizadevanja dopolnjujejo pobude, namenjene krepitvi zaupanja \u017eensk v svoje sposobnosti, kar jim omogo\u010da, da u\u010dinkovito prispevajo k rasti podjetij in razvoju pode\u017eelja (Evropska komisija, n.d.).   <\/p>\n<p>Iz slike je razvidno, da je najve\u010dji dele\u017e \u017eensk na kmetijah \u0161e vedno v starostni skupini nad 65 let (med letoma 2005 in 2022 stalno presega 10 %). Medtem ostaja dele\u017e mened\u017eerk na kmetijah v srednjih letih stabilen, najmanj\u0161i dele\u017e pa je med tistimi, ki so stare od 25 do 34 let, in tistimi, ki so mlaj\u0161e od 25 let. To ka\u017ee na to, da \u017eenske obi\u010dajno prevzemajo vodstvene funkcije na kmetijah po 35. letu starosti, na kar vplivajo ukrepi SKP (skupne kmetijske politike). V skladu s temi predpisi je treba za pridobitev statusa mladega prevzemnika kmetije pravni status urediti pred 40. letom starosti.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be12b93 elementor-widget elementor-widget-heading\" data-id=\"be12b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dru\u017einska podjetja<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9dd819 elementor-widget elementor-widget-text-editor\" data-id=\"d9dd819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dru\u017einska podjetja predstavljajo ve\u010d kot 60 % vseh podjetij v Evropi, od samostojnih podjetnikov do velikih mednarodnih korporacij. Ne glede na svojo velikost imajo klju\u010dno vlogo v gospodarstvu EU. Evropska komisija podpira okolje, ki omogo\u010da njihov razvoj.  <\/p>\n<p>Opredelitev dru\u017einskega podjetja:<\/p>\n<ul>\n<li>Ve\u010dino odlo\u010dilnih pravic imajo ustanovitelji, njihovi zakonci, star\u0161i, otroci ali neposredni dedi\u010di.<\/li>\n<li>Pravice odlo\u010danja so lahko neposredne ali posredne.<\/li>\n<li>Vsaj en dru\u017einski \u010dlan je uradno vklju\u010den v upravljanje podjetja.<\/li>\n<li>Pri dru\u017einskih podjetjih, ki kotirajo na borzi, so dru\u017einska podjetja tista, v katerih ima dru\u017eina ustanoviteljev ali dedi\u010dev vsaj 25 % odlo\u010dilnih pravic (Evropska komisija, n.d.).<\/li>\n<\/ul>\n<p> <\/p>\n<p>Dru\u017einska podjetja dajejo prednost odpornosti s strategijami, kot so var\u010dnost, previdne nalo\u017ebe, nizka zadol\u017eenost in konzervativni prevzemi. Za zmanj\u0161anje tveganj diverzificirajo panoge, se osredoto\u010dajo na organsko mednarodno rast in spodbujajo zvestobo zaposlenih s spodbujanjem mo\u010dne kulture in izogibanjem odpu\u0161\u010danju. Ta medsebojno povezana na\u010dela krepijo stabilnost, kar dru\u017einskim podjetjem omogo\u010da, da so uspe\u0161na tudi v \u010dasu gospodarskih upadov. Njihov dolgoro\u010dni pristop je vse bolj prepoznan kot model za obvladovanje nestabilnega svetovnega gospodarstva (Kachaner in sod., 2012).   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24885a elementor-widget elementor-widget-heading\" data-id=\"f24885a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vklju\u010devanje trajnostnih praks v podjetni\u0161tvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ffded elementor-widget elementor-widget-text-editor\" data-id=\"57ffded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trajnostno podjetni\u0161tvo usklajuje gospodarsko rast z okoljsko in dru\u017ebeno odgovornostjo ter spodbuja inovacije in konkuren\u010dno prednost. Prednost daje ve\u010ddimenzionalnemu ustvarjanju vrednosti, pri \u010demer usklajuje finan\u010dne, dru\u017ebene in okoljske koristi. Sodelovanje z dele\u017eniki, prilagajanje na politi\u010dne in tr\u017ene dinamike ter sprejemanje omejitev spodbujajo ustvarjalne re\u0161itve, kot je mogo\u010de videti pri pobudah za ni\u010d odpadkov (kot na primer pri podjetju Interface). Vodenje in izobra\u017eevanje sta bistvenega pomena za vklju\u010ditev trajnosti v poslovno kulturo. Ta pristop spodbuja ponovni razmislek o modelih in sprejetje na\u010del kro\u017enega gospodarstva, ki poudarjajo ponovno uporabo in recikliranje za dolgoro\u010dni uspeh (Worldly, n.d.).    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Informativne smernice za izobra\u017eevalce in svetovalce <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-081f1b4 e-con-full e-flex e-con e-child\" data-id=\"081f1b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc698af e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"dc698af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"231119023\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2311190231\" data-tab-title-id=\"e-n-tab-title-2311190231\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2311190231\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tEnota 1: Poslovno na\u010drtovanje in podjetni\u0161ke spretnosti\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2311190232\" data-tab-title-id=\"e-n-tab-title-2311190232\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2311190232\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tEnota 2: Analiza trga \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2311190233\" data-tab-title-id=\"e-n-tab-title-2311190233\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2311190233\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tEnota 3: Opredelitev poslovnih ciljev in nalog\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-2311190231\" id=\"e-n-tab-content-2311190231\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-a1e79e0 e-con-full e-flex e-con e-child\" data-id=\"a1e79e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfcb49 elementor-widget elementor-widget-text-editor\" data-id=\"ddfcb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podjetni\u0161tvo ponuja ustvarjalno svobodo, prilagodljivost in finan\u010dno stabilnost, saj posameznikom omogo\u010da, da sami oblikujejo svojo poslovno pot, hkrati pa usklajujejo poklicno in zasebno \u017eivljenje. Klju\u010dne podjetni\u0161ke spretnosti vklju\u010dujejo motivacijo za premagovanje izzivov, ustvarjalnost za razvijanje edinstvenih re\u0161itev, fleksibilnost za prilagajanje spremembam na trgu in odpornost pri soo\u010danju s konkurenco. Zaradi strasti je pot izpolnjujo\u010da, z izzivi pa se je la\u017eje spopasti.  <\/p><p>Da bi ostali konkuren\u010dni, morajo podjetniki znati prepoznati in izkoristiti nove prilo\u017enosti ter se osredoto\u010diti na tiste, ki prina\u0161ajo resni\u010dno vrednost in spodbujajo rast podjetja.<\/p><p>\u010ce \u017eelite okrepiti agroturizem, z anketami in dru\u017ebenimi mediji pridobite povratne informacije in nove zamisli, kot so tradicionalne delavnice ali vklju\u010devanje skupnosti. Analizirajte konkurente in poi\u0161\u010dite prilo\u017enosti, izbolj\u0161ajte promocije in dodajte edinstvene dejavnosti. Prilagodite se trendom z vklju\u010devanjem trajnosti in raznolike ponudbe hrane. Navdih \u010drpajte iz drugih panog z uporabo aplikacij za rezervacije ali ustvarjalnih atrakcij. Prou\u010dujte tuji agroturizem za uspe\u0161ne strategije, \u0161iritev trga in inovativno vklju\u010devanje skupnosti (EU Business School, 2022).    <\/p><p><strong>SWOT analiza<\/strong><\/p><p>SWOT analiza ocenjuje prednosti, slabosti, prilo\u017enosti in nevarnosti z zdru\u017eevanjem notranjih in zunanjih dejavnikov, ki so podlaga za sprejemanje odlo\u010ditev. Uporablja se za podjetja, posameznike, izdelke in trge ter ponuja jasen strate\u0161ki pregled. Dobro zaokro\u017eena analiza zagotavlja inovativne strategije in bolj\u0161e pozicioniranje. VIDEO:   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58dcdcd elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"58dcdcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=JXXHqM6RzZQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcde8cf elementor-widget elementor-widget-text-editor\" data-id=\"fcde8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Primer v agroturizmu<\/strong>:<br>Tabela 1 Prikazuje SWOT analizo za agroturizem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-710c589 e-grid e-con-boxed e-con e-child\" data-id=\"710c589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-84e3b5f e-con-full e-flex e-con e-child\" data-id=\"84e3b5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f570a37 elementor-widget elementor-widget-heading\" data-id=\"f570a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prednosti (notranje, pozitivne)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4266b elementor-widget elementor-widget-text-editor\" data-id=\"af4266b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Lokalna pristnost.<\/li><li>Prilo\u017enost za edinstvene dejavnosti.<\/li><li>Majhnost in prilagodljivost: majhne kmetije lahko hitro prilagodijo svojo ponudbo glede na povpra\u0161evanje, npr. dodajo wellness dejavnosti (savna ali zeli\u0161\u010dne kopeli).<\/li><li>Resni\u010dna izku\u0161nja z gostitelji.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-528def8 e-con-full e-flex e-con e-child\" data-id=\"528def8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a6e0bf elementor-widget elementor-widget-heading\" data-id=\"9a6e0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Slabosti (notranje, negativne)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019a299 elementor-widget elementor-widget-text-editor\" data-id=\"019a299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Omejena infrastruktura: premalo nastanitev za velike skupine turistov ali pomanjkanje sodobne opreme.<\/li><li>Sezonska narava poslovanja.<\/li><li>Pomanjkanje znanja o upravljanju: lastniki imajo veliko znanja o kmetijstvu, vendar manj izku\u0161enj na podro\u010dju turizma in upravljanja s strankami.<\/li><li>Logisti\u010dne te\u017eave: Kmetija je oddaljena od glavnih prometnih povezav, kar nekaterim obiskovalcem ote\u017euje dostop.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-355c06d e-con-full e-flex e-con e-child\" data-id=\"355c06d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178c69f elementor-widget elementor-widget-heading\" data-id=\"178c69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prilo\u017enosti (zunanje, pozitivne)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc645b3 elementor-widget elementor-widget-text-editor\" data-id=\"bc645b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ve\u010dje zanimanje za pode\u017eelski turizem.<\/li><li>Raz\u0161iritev sezonske ponudbe.<\/li><li>Sodelovanje z lokalnimi skupnostmi.<\/li><li>Digitalno tr\u017eenje (vlaganje v spletno stran in socialne medije za izbolj\u0161anje prepoznavnosti in povezovanje s ciljnimi skupinami turistov).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-2bfdecc e-con-full e-flex e-con e-child\" data-id=\"2bfdecc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7e94b elementor-widget elementor-widget-heading\" data-id=\"ed7e94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Gro\u017enje (zunanje, negativne)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de60283 elementor-widget elementor-widget-text-editor\" data-id=\"de60283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Negotovost na trgu (gospodarske krize lahko zmanj\u0161ajo zanimanje za turisti\u010dne dejavnosti ali zmanj\u0161ajo izdatke turistov).<\/li><li>Vremenski vplivi (podnebne spremembe ali nepredvidljivi vremenski dogodki).<\/li><li>Konkurenca ve\u010djih turisti\u010dnih destinacij.<\/li><li>Iz\u010drpanost virov in izgorelost (\u010de kmetija ne optimizira delovnih procesov, se lahko lastniki in osebje po\u010dutijo preobremenjene).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23be958 elementor-widget elementor-widget-text-editor\" data-id=\"23be958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Poslovni model Canvas<\/strong><\/p><p>Pojasnilo, kaj pomeni model Canvas in kako se re\u0161uje, je razlo\u017eeno tudi v tem videoposnetku:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677af5f elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"677af5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=I8nwNcCfyig&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4911fc elementor-widget elementor-widget-text-editor\" data-id=\"d4911fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Model poslovnega modela Canvas, ki ga je uvedla dru\u017eba Strategyzer, zagotavlja preprost in vizualen na\u010din opisovanja, kako organizacije ustvarjajo in zagotavljajo vrednost.<\/p><p>\u0160e en pojasnjevalni videoposnetek:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e0141 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"18e0141\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IP0cUBWTgpY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-2311190232\" id=\"e-n-tab-content-2311190232\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-3b4477d e-con-full e-flex e-con e-child\" data-id=\"3b4477d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65f3ffd elementor-widget elementor-widget-text-editor\" data-id=\"65f3ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analiza trga opredeljuje trende, konkurenco in tveganja ter ocenjuje poslovni potencial na podlagi kvantitativnih podatkov (velikost trga, cene, prihodki) in kvalitativnih vpogledov (vedenje potro\u0161nikov, preference). Zamisli izpopolnjuje z analizo demografskih in gospodarskih trendov, pri \u010demer za u\u010dinkovitost uporablja obstoje\u010de podatke ali neposredne raziskave za poglobljen vpogled. <\/p><p><strong>Ve\u010d o tem v videoposnetku:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdac225 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"cdac225\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=n27NLTeqxUQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-2311190233\" id=\"e-n-tab-content-2311190233\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-06d7137 e-con-full e-flex e-con e-child\" data-id=\"06d7137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f47de99 elementor-widget elementor-widget-text-editor\" data-id=\"f47de99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jasni cilji v agroturizmu usmerjajo poslovno kulturo, izbiro osebja in timsko delo ter izbolj\u0161ujejo izku\u0161nje gostov in trajnost. Spodbujajo sodelovanje, krepijo vodenje, zagotavljajo odgovornost in pove\u010dujejo produktivnost z izbolj\u0161anjem zadovoljstva gostov in u\u010dinkovitosti. VIDEO:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0cb83 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"ec0cb83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-wTbUr3BmJg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985c43c elementor-widget elementor-widget-text-editor\" data-id=\"985c43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jasni poslovni cilji so klju\u010d do uspeha. Uskladite jih z vizijo in poslanstvom podjetja ter zagotovite, da podpirajo dolgoro\u010dne cilje. Uporabite merila SMART, da bodo cilji specifi\u010dni, merljivi, dosegljivi, ustrezni in \u010dasovno omejeni. Razlikujte med kratkoro\u010dnimi cilji (takoj\u0161nje izbolj\u0161ave) in dolgoro\u010dnimi cilji (rast in \u0161iritev poslovanja). VIDEO:    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfb686 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"fbfb686\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1-SvuFIQjK8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0c86f elementor-widget elementor-widget-text-editor\" data-id=\"4d0c86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sposobnosti vodenja in upravljanja<\/strong><\/p><p>V videoposnetku je poudarjena razlika med ve\u0161\u010dinami vodenja in upravljanja. Vodenje se osredoto\u010da na osebne lastnosti, kot so samozavest, zna\u010daj in sprejemanje odlo\u010ditev, pri \u010demer z vplivom navdihuje druge. Upravljanje pa je povezano z organiziranjem, vodenjem in izvajanjem nalog, zagotavljanjem u\u010dinkovitega razporejanja virov in usklajevanjem skupine. \u010ceprav sta oba klju\u010dna za uspeh na delovnem mestu, imata razli\u010dni vlogi. VIDEO:    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b72f16 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"9b72f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-wTbUr3BmJg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed84a8 elementor-widget elementor-widget-text-editor\" data-id=\"0ed84a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dolo\u010ditev finan\u010dnega okvira<\/strong><\/p><p>Finan\u010dni na\u010drt je klju\u010dni del poslovnega na\u010drta, v katerem so opisani predvideni prihodki, stro\u0161ki, donosnost nalo\u017eb in razpolo\u017eljivi finan\u010dni viri. Pomaga pritegniti vlagatelje, zagotoviti financiranje in oceniti sposobnost pre\u017eivetja podjetja. Oglejte si ta VIDEO:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b1b85 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"95b1b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=N-SlYs1BGzw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2185\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2185\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Sklepi <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2185\" class=\"elementor-element elementor-element-e3540bd e-con-full e-flex e-con e-child\" data-id=\"e3540bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8503 elementor-widget elementor-widget-text-editor\" data-id=\"a3c8503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podjetni\u0161tvo spodbuja gospodarsko rast, inovacije in trajnost ter zahteva strate\u0161ko razmi\u0161ljanje, prilagodljivost in nenehno u\u010denje. Temeljit poslovni na\u010drt pomaga pri dolo\u010danju ciljev, razporejanju virov in ohranjanju konkuren\u010dnosti. Uspeh je odvisen od motivacije, ustvarjalnosti, prilagodljivosti in odpornosti, da bi premagali finan\u010dne omejitve, zasi\u010denost trga in spreminjajo\u010de se preference potro\u0161nikov. Stalno inoviranje in razlikovanje omogo\u010data podjetjem, da uspevajo v spreminjajo\u010dih se okoljih in izkori\u0161\u010dajo nove prilo\u017enosti. Analiza trga je bistvenega pomena, saj omogo\u010da vpogled v potrebe strank, trende v panogi in konkurenco. Temeljite raziskave podjetnikom omogo\u010dajo, da prilagodijo izdelke, dolo\u010dijo konkuren\u010dne cene in opredelijo tr\u017ene vrzeli ter tako zmanj\u0161ajo tveganja pri zagonu ali \u0161iritvi podjetij. U\u010dinkovita orodja za odlo\u010danje, kot sta SWOT analiza in poslovni model Canvas, pomagajo pri ocenjevanju strategij, optimizaciji virov in premagovanju izzivov ter zagotavljajo na podatkih temelje\u010de odlo\u010ditve, ki pove\u010dujejo u\u010dinkovitost. Podjetni\u0161tvo spodbuja gospodarsko rast, pri \u010demer imajo \u017eensko podjetni\u0161tvo in dru\u017einska podjetja klju\u010dno vlogo pri ustvarjanju delovnih mest, inovacijah in socialni stabilnosti. Podpora tem skupinam s financiranjem, viri in mentorstvom spodbuja vklju\u010dujo\u010d uspeh. V agroturizmu so ta na\u010dela bistvenega pomena. Agroturisti\u010dna podjetja izkori\u0161\u010dajo lokalno identiteto, kulturno dedi\u0161\u010dino in naravne vire, vendar se soo\u010dajo z izzivi, kot so sezonsko povpra\u0161evanje in infrastrukturne omejitve. Tr\u017ena analiza, strate\u0161ko odlo\u010danje in trajnost pomagajo pove\u010dati konkuren\u010dnost in privabiti razli\u010dne tr\u017ene segmente. Sodelovanje z lokalnimi skupnostmi, digitalno tr\u017eenje in inovativne storitve dodatno krepijo njihov tr\u017eni polo\u017eaj. Navsezadnje podjetni\u0161tvo ni le ustanovitev podjetja, temve\u010d tudi spodbujanje ustvarjalnosti, re\u0161evanja problemov in odpornosti. Podjetniki, ki sprejemajo vse\u017eivljenjsko u\u010denje, strate\u0161ko na\u010drtovanje in eti\u010dno vodenje, gradijo trajnostne in vplivne podjeme. Uspeh je odvisen od vizije, vztrajnosti in sposobnosti prilagajanja spremembam.               <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2186\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2186\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Reference \/ povezave <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2186\" class=\"elementor-element elementor-element-47a49f1 e-con-full e-flex e-con e-child\" data-id=\"47a49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a557994 elementor-widget elementor-widget-text-editor\" data-id=\"a557994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coursera, 2024. Market Analysis: What It Is and How to Conduct One. Available on: <a href=\"https:\/\/www.coursera.org\/in\/articles\/market-analysis?utm_medium=sem&amp;utm_source=gg&amp;utm_campaign=b2c_emea_x_multi_ftcof_career-academy_cx_dr_bau_gg_pmax_gc_s1_en_m_hyb_23-12_x&amp;campaignid=20858198824&amp;adgroupid=&amp;device=c&amp;keyword=&amp;matchtype=&amp;network=x&amp;devicemodel=&amp;creativeid=&amp;assetgroupid=6484888893&amp;targetid=&amp;extensionid=&amp;placement=&amp;gad_source=1&amp;gclid=Cj0KCQiA4-y8BhC3ARIsAHmjC_Gkg%20FuBivLeuS1qaoV9hWxSqG1_C08zANbBQdMO5yjauaPUCN9Ew0aAivUEALw_wcB\">coursera.org\/in\/articles\/market-analysis<\/a> (accessed on. 20.1.2025)  <\/p>\n<p>Deepon Roy B., n.d. Vantage circle. 5 Critical Steps Of The Decision-making Process. Available on: <a href=\"https:\/\/www.vantagecircle.com\/en\/blog\/decision-making\/\">vantagecircle.com\/&#8230;\/decision-making\/<\/a> (Accessed on: 23.1.2025)  <\/p>\n<p>EU Business School, 2022. How To Identify Business Opportunities in Any Market. Available on: <a href=\"https:\/\/www.euruni.edu\/blog\/how-to-identify-business-opportunities-in-any-market\/\">euruni.edu\/blog\/how-to-identify-business-opportunities-in-any-market\/<\/a> (Accessed on: 8.12.2024)  <\/p>\n<p>European Commission, n.d. Women entrepreneurs. Available on: <a href=\"https:\/\/single-market-economy.ec.europa.eu\/smes\/learn-and-plan-entrepreneurship\/women-entrepreneurs_en\">single-market-economy.ec.europa.eu\/&#8230;\/women-entrepreneurs_en<\/a> (Accessed on: 6.12.2024) <\/p>\n<p>European Commission. N.d. Family business. Available on: <a href=\"https:\/\/single-market-economy.ec.europa.eu\/smes\/sme-fundamentals\/family-business_en\">single-market-economy.ec.europa.eu\/smes\/sme-fundamentals\/family-business_en<\/a> (Accessed on: 10.12.2024)  <\/p>\n<p>Eurostat, 2022. Statistics Explained: Farmers and the agricultural labour force \u2013 statistics. Available on: <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Farmers_and_the_agricultural_labour_force_-_statistics\">ec.europa.eu\/eurostat\/statistics-explained\/<\/a> (Accessed on 20.1.2025)  <\/p>\n<p>Gloucestershire College, 2023. 10 Essential Skills You&#8217;ll Learn with a Leadership and Management Course. Available on: <a href=\"https:\/\/www.gloscol.ac.uk\/news\/2023\/11\/10-essential-skills-youll-learn-with-a-leadership-and-management-course\/\">gloscol.ac.uk\/news\/2023\/11\/10-essential-skills-youll-learn-with-a-leadership-and-management-course\/<\/a> (Accessed on: 6.12.2024)  <\/p>\n<p>Hayes A. 2024. Investopedia. Entrepreneur: What It Means to Be One and How to Get Started. Available on: <a href=\"https:\/\/www.investopedia.com\/terms\/e\/entrepreneur.asp\">investopedia.com\/ &#8230;\/entrepreneur.asp<\/a> (Accessed on: 10.12.2024).   <\/p>\n<p>Indeed, 2024. 11 Decision-Making Tools To Help You Succeed in the Workplace. Available on: <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/decision-making-tools\">indeed.com\/career-advice\/career-development\/decision-making-tools<\/a> (Accessed on 20.1.2025).  <\/p>\n<p>Indeed, 2024. How to Create a Financial Plan (Definition and Tips). Available on: <a href=\"https:\/\/au.indeed.com\/career-advice\/career-development\/financial-plan#:~:text=To%20create%20an%20effective%20financial,financing%2C%20and%20plan%20for%20emergencies\">au.indeed.com\/career-advice\/career-development\/financial-plan<\/a> (Accessed on 3.12.2024)  <\/p>\n<p>Indeed, 2024. Indeed: How To Motivate Yourself When Starting a Business in 7 Steps available on: <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/business-motivate\">indeed.com\/career-advice\/career-development\/business-motivate<\/a> (Accessed on 9.12.2024). <\/p>\n<p>Kachaner N., Stalk G., Bloch A. 2012. Harvard Business Review. What You Can Learn from Family Business. Available on: <a href=\"https:\/\/hbr.org\/2012\/11\/what-you-can-learn-from-family-business\">hbr.org\/2012\/11\/what-you-can-learn-from-family-business<\/a> (Accessable on: 10.12.2024)   <\/p>\n<p>Kenton W. 2024. Investopedia. How to Perform a SWOT Analysis. Available on: <a href=\"https:\/\/www.investopedia.com\/terms\/s\/swot.asp\">investopedia.com\/&#8230;\/swot.asp<\/a> (Accessed on: 8.12.2024).   <\/p>\n<p>Kos, n.d. Inhouse consulting. SWOT analiza. Availabe on: <a href=\"https:\/\/inhouse-consulting.si\/swot-analiza\/\">inhouse-consulting.si\/swot-analiza\/<\/a> (Accessed on 15.1.2025)  <\/p>\n<p>Kos, n.d. Inhouse consulting. Vitki okvir in poslovni okvir \u2013 canvas za poslovni model. Available on: <a href=\"https:\/\/inhouse-consulting.si\/poslovni-okvir-ali-canvas-za-poslovni-model\/#:~:text=Zakaj%20je%20canvas%20za%20poslovni,poslovnih%20modelov%20v%20enem%20popoldnevu\">inhouse-consulting.si\/poslovni-okvir-ali-canvas-za-poslovni-model\/<\/a> (Accessed on 7.12.2024).  <\/p>\n<p>Pereira D. 2024. The business model analyst: Business Model Canvas: The Definitive Guide and Examples. Available on: <a href=\"https:\/\/businessmodelanalyst.com\/business-model-canvas\/?srsltid=AfmBOooNQRMXqVy4_2Q8AZ3hRyC3QKBYgpmEWK7P-8j7cLGuU6ZeuTCe\">businessmodelanalyst.com\/model<\/a> (Accessed on 20.1.2025)  <\/p>\n<p>Simplilearn, 2023. How To Set Business Objectives In Your Business Plan? Available on: <a href=\"https:\/\/www.simplilearn.com\/how-to-set-business-objectives-in-a-business-plan-article\">simplilearn.com\/how-to-set-business-objectives-in-a-business-plan-article<\/a> (Accessed on: 6.12.2024)  <\/p>\n<p>Strategyzer, n.d. The Business Model Canvas. Available on: <a href=\"https:\/\/www.strategyzer.com\/library\/the-business-model-canvas\">strategyzer.com\/library\/the-business-model-canvas<\/a> (Accessed on: 7.12.2024). <\/p>\n<p>U.S, Small Business Administration, n.d. Market research and competitive analysis. Available on: <a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/market-research-competitive-analysis\">sba.gov\/business-guide\/plan-your-business\/market-research-competitive-analysis<\/a> (Accessed on: 20.1.2025). <\/p>\n<p>Worldly, n.d. 3 Steps to Integrate Sustainability into Your Business Strategy. Available on: <a href=\"https:\/\/worldly.io\/resources\/how-to-integrate-sustainability-into-business\/\">worldly.io\/resources\/how-to-integrate-sustainability-into-business\/<\/a> (Accessed on: 3.12.2024) <\/p>\n<p>Yasar K. 2022. TecTarget: SMART (SMART goals). Available on: <a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/SMART-SMART-goals\">techtarget.com\/whatis\/&#8230;\/SMART-SMART-goals<\/a> (Accessed on: 20.1.2025)  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2187\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2187\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vpra\u0161alnik za samooceno <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2187\" class=\"elementor-element elementor-element-9c1335d e-con-full e-flex e-con e-child\" data-id=\"9c1335d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2fffe elementor-widget elementor-widget-shortcode\" data-id=\"3d2fffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"2\"] = {\"quiz_id\":\"2\",\"quiz_name\":\"Module 2 Quiz\",\"disable_answer\":0,\"ajax_show_correct\":0,\"progress_bar\":\"0\",\"contact_info_location\":0,\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"2\",\"pagekey\":\"POjxWu0U\",\"hide_prevbtn\":\"0\"},\"2\":{\"id\":\"2\",\"quizID\":\"2\",\"pagekey\":\"xP8erm3B\",\"hide_prevbtn\":\"0\"},\"3\":{\"id\":\"3\",\"quizID\":\"2\",\"pagekey\":\"lbxHMLqU\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":0,\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":0,\"disable_scroll_on_result\":0,\"disable_first_page\":0,\"enable_result_after_timer_end\":0,\"enable_quick_result_mc\":0,\"end_quiz_if_wrong\":0,\"form_disable_autofill\":0,\"disable_mathjax\":0,\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct! You have selected correct answer.\",\"quick_result_wrong_answer_text\":\"Wrong! You have selected wrong answer.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":0,\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Not a valid e-mail address!\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Please complete all required fields!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\"},\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-2 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default random '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm2\" id=\"quizForm2\" action=\"\/sl\/wp-json\/wp\/v2\/training-modules\/4309\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_2\" value=\"3decacf953\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_2\" value=\"69e8c0ae9ac42\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-1\"\n\t\t\t\t\t\tdata-pid=\"1\" data-qpid=\"1\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-9 ' data-qid='9'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Katero od na\u0161tetih orodij se uporablja kot orodje za odlo\u010danje? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>Orodja za odlo\u010danje so metode, ki se uporabljajo za u\u010dinkovito re\u0161evanje problemov. Nekatera med njimi so  SWOT analiza, model poslovanja Canvas itd. <\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question9-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question9\" id=\"question9_1\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question9_1\">\n\t\t\t\t\tPitagorov izrek.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question9-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question9\" id=\"question9_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question9_2\">\n\t\t\t\t\tPeriodna tabela.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question9-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question9\" id=\"question9_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question9_3\">\n\t\t\t\t\tSWOT analiza.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question9_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question9\" id=\"question9_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_9\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-10 ' data-qid='10'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kateri \u0161tirje vidiki so opredeljeni v  SWOT analizi? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>SWOT analize so pogosto predstavljene v obliki tabele s \u0161tirimi kvadranti, ki vizualno organizira notranje (prednosti in slabosti) in zunanje (prilo\u017enosti in nevarnosti) dejavnike, da se zagotovi jasen vpogled v strate\u0161ki polo\u017eaj podjetja<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question10-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question10\" id=\"question10_1\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question10_1\">\n\t\t\t\t\tSWOT  analiza vklju\u010duje produktivnost in zaposlovanje.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question10-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question10\" id=\"question10_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question10_2\">\n\t\t\t\t\tV  SWOT analizi opredelimo strategije, finance, konkurenco in tehnologijo.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question10-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question10\" id=\"question10_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question10_3\">\n\t\t\t\t\tV  SWOT analizi ugotavljamo prednosti, slabosti, prilo\u017enosti in nevarnosti.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question10_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question10\" id=\"question10_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_10\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-11 ' data-qid='11'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Zakaj uporabljamo poslovni model Canvas?  <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>Zaradi svoje jedrnate, jasne in prilagodljive zasnove je poslovni model Canvas (BMC) zelo prakti\u010dno orodje za poslovno na\u010drtovanje.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question11-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question11\" id=\"question11_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question11_1\">\n\t\t\t\t\tZ orodjem Canvas vizualno prika\u017eemo klju\u010dne elemente poslovnega modela, kar podjetnikom in ekipam pomaga razumeti, analizirati in u\u010dinkovito razvijati poslovne strategije.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question11-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question11\" id=\"question11_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question11_2\">\n\t\t\t\t\tPoslovni model Canvas se uporablja le za velike korporacije in ni primeren za mala podjetja ali zagonska podjetja.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question11-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question11\" id=\"question11_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question11_3\">\n\t\t\t\t\tZa izdelavo podrobnih finan\u010dnih poro\u010dil uporabljamo poslovni model Canvas.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question11_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question11\" id=\"question11_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_11\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-2\"\n\t\t\t\t\t\tdata-pid=\"2\" data-qpid=\"2\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-12 ' data-qid='12'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kak\u0161ni so poslovni cilji?  <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>Poslovni cilji so cilji, na\u010drtovani v podjetju, ki morajo biti merljivi in dosegljivi<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question12-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question12\" id=\"question12_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question12_1\">\n\t\t\t\t\tPoslovni cilji so naklju\u010dne naloge, dodeljene zaposlenim brez posebnih navodil ali namena.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question12-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question12\" id=\"question12_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question12_2\">\n\t\t\t\t\tPoslovni cilji so kratkoro\u010dni osebni cilji.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question12-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question12\" id=\"question12_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question12_3\">\n\t\t\t\t\tPoslovni cilji so cilji, na\u010drtovani v podjetju, ki morajo biti merljivi in dosegljivi.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question12_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question12\" id=\"question12_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_12\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-13 ' data-qid='13'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kaj pomeni kratica SMART? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo:<\/strong><ul> <li>Konkretno - jasno navedite, kaj \u017eelite dose\u010di.<\/li> <li>Merljiv - Opredelite, kako se bo meril uspeh (merljive metrike).<\/li> <li>Dosegljiv - Prepri\u010dajte se, da je cilj realisti\u010den glede na vire in zmogljivosti. <\/li> <li>Ustreznost - usklajenost s poslovnimi prednostnimi nalogami in dolgoro\u010dnimi cilji.<\/li> <li>\u010casovno omejen - dolo\u010dite rok za dosego cilja<\/li> <\/ul><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question13-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question13\" id=\"question13_1\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question13_1\">\n\t\t\t\t\tSMART pomeni enostaven, obvladljiv, prilagodljiv, zanesljiv in preizku\u0161en.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question13-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question13\" id=\"question13_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question13_2\">\n\t\t\t\t\tSMART pomeni specifi\u010den, merljiv, dosegljiv, ustrezen in \u010dasovno omejen.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question13-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question13\" id=\"question13_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question13_3\">\n\t\t\t\t\tSMART pomeni cilji, smiselni, odgovorni, mehki in pregledni.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question13_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question13\" id=\"question13_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_13\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-14 ' data-qid='14'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kako podjetjem pomaga zgodnja vzpostavitev jasne finan\u010dne slike? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>Jasna finan\u010dna slika na za\u010detku pomaga podjetjem u\u010dinkovito upravljati vire in postaviti realne finan\u010dne cilje.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question14-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question14\" id=\"question14_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question14_1\">\n\t\t\t\t\tPodjetja zaradi tega vsa sredstva porabijo takoj in brez na\u010drtovanja.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question14-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question14\" id=\"question14_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question14_2\">\n\t\t\t\t\tTako ni treba dolo\u010dati finan\u010dnih ciljev v prihodnosti.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question14-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question14\" id=\"question14_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question14_3\">\n\t\t\t\t\tPomaga pri dolo\u010danju realisti\u010dnih finan\u010dnih ciljev in u\u010dinkovitem upravljanju virov.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question14_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question14\" id=\"question14_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_14\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-3\"\n\t\t\t\t\t\tdata-pid=\"3\" data-qpid=\"3\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-15 ' data-qid='15'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kolik\u0161en dele\u017e vseh vodij kmetij je bil leta 2020 \u017eenskega spola? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>Kmetijstvo je poklic, v katerem prevladujejo mo\u0161ki. V letu 2020 je bilo le 31,6 % \u017eensk, ki upravljajo kmetijo.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question15-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question15\" id=\"question15_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question15_1\">\n\t\t\t\t\t15,6%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question15-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question15\" id=\"question15_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question15_2\">\n\t\t\t\t\t31,6%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question15-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question15\" id=\"question15_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question15_3\">\n\t\t\t\t\t53,9%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question15_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question15\" id=\"question15_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_15\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-16 ' data-qid='16'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kolik\u0161en odstotek podjetij v Evropi predstavljajo dru\u017einska podjetja? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Pojasnilo: <\/strong>Dru\u017einska podjetja predstavljajo ve\u010d kot 60 % vseh podjetij v Evropi, od samostojnih podjetnikov do velikih mednarodnih korporacij. <\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question16-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question16\" id=\"question16_1\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question16_1\">\n\t\t\t\t\t12%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question16-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question16\" id=\"question16_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question16_2\">\n\t\t\t\t\t80%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question16-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question16\" id=\"question16_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question16_3\">\n\t\t\t\t\t60%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question16_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question16\" id=\"question16_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_16\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"9Q10Q11Q12Q13Q14Q15Q16Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"8\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"8\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"2\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"quiz_answer_random_ids\" id=\"quiz_answer_random_ids_2\" value=\"a:8:{i:9;a:3:{i:0;i:1;i:1;i:2;i:2;i:0;}i:10;a:3:{i:0;i:1;i:1;i:0;i:2;i:2;}i:11;a:3:{i:0;i:0;i:1;i:1;i:2;i:2;}i:12;a:3:{i:0;i:2;i:1;i:0;i:2;i:1;}i:13;a:3:{i:0;i:1;i:1;i:2;i:2;i:0;}i:14;a:3:{i:0;i:0;i:1;i:2;i:2;i:1;}i:15;a:3:{i:0;i:0;i:1;i:2;i:2;i:1;}i:16;a:3:{i:0;i:1;i:1;i:2;i:2;i:0;}}\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t<div style=\"display: none;\" class=\"qsm-popup qsm-popup-slide\" id=\"modal-4\" aria-hidden=\"false\"><div class=\"qsm-popup__overlay\" tabindex=\"-1\" data-micromodal-close=\"\"><div class=\"qsm-popup__container qmn_quiz_container\" role=\"dialog\" aria-modal=\"true\"><div class=\"qsm-popup__content\"><img decoding=\"async\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/plugins\/quiz-master-next\/assets\/clock.png\" alt=\"clock.png\"\/><p class=\"qsm-time-up-text\"> Time's up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button qmn_btn\" data-micromodal-close=\"\" aria-label=\"Close this dialog window\" 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