{"id":2085,"date":"2024-03-27T12:23:51","date_gmt":"2024-03-27T12:23:51","guid":{"rendered":"https:\/\/learning.stay-erasmus.eu\/?post_type=case-studies&#038;p=2085"},"modified":"2024-05-07T09:10:52","modified_gmt":"2024-05-07T09:10:52","slug":"kmetija-basarovi","status":"publish","type":"case-studies","link":"https:\/\/learning.stay-erasmus.eu\/sl\/case-studies\/kmetija-basarovi","title":{"rendered":"Kmetija Basa\u0159ovi"},"content":{"rendered":"\n<p>Kmetija Basa\u0159ovi s.r.o. se nahaja v mirni vasi Prose\u010dn\u00e1 na \u010ce\u0161kem. To je dru\u017einska kmetija, ki je leta 2016 ustanovila agroturizem. Kmetija z osmimi dru\u017einskimi \u010dlani, ki opravljajo naloge in letno gostijo pribli\u017eno 2.000 gostov, ponuja miren pobeg v bli\u017eini znamenitosti, kot sta Hostinn\u00e9 in Vrchlab\u00ed.<\/p>\n\n\n\n<p>Dru\u017eina uporablja celovito strategijo ogla\u0161evanja prek uporabniku prijazne spletne strani, aktivni pa so tudi na dru\u017ebenih omre\u017ejih Facebook in Instagram.&nbsp;<\/p>\n\n\n\n<p>Komercializacija poteka predvsem prek spletne srani booking.com, ki jo dopolnjuje neodvisna spletna platforma kmetije.&nbsp;<\/p>\n\n\n\n<p>Pot se je za\u010dela, ko je dru\u017eina izkoristila prilo\u017enost za nakup in prenovo hi\u0161e za goste, pri \u010demer je samostojno krmarila po izzivih. Kljub birokratskim oviram se je vztrajnost obrestovala, kar je privedlo do prelomne odlo\u010ditve o vklju\u010ditvi zajtrka v ponudbo in posledi\u010dno ve\u010djega \u0161tevila obiskovalcev.<\/p>\n","protected":false},"featured_media":842,"template":"","class_list":["post-2085","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.stay-erasmus.eu\/sl\/wp-json\/wp\/v2\/case-studies\/2085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.stay-erasmus.eu\/sl\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/learning.stay-erasmus.eu\/sl\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.stay-erasmus.eu\/sl\/wp-json\/wp\/v2\/media\/842"}],"wp:attachment":[{"href":"https:\/\/learning.stay-erasmus.eu\/sl\/wp-json\/wp\/v2\/media?parent=2085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}