{"id":4493,"date":"2025-03-19T12:07:32","date_gmt":"2025-03-19T12:07:32","guid":{"rendered":"https:\/\/learning.stay-erasmus.eu\/training-modules\/uvod-do-agroturistiky"},"modified":"2025-09-02T10:44:12","modified_gmt":"2025-09-02T10:44:12","slug":"uvod-do-agroturistiky","status":"publish","type":"training-modules","link":"https:\/\/learning.stay-erasmus.eu\/cs\/training-modules\/uvod-do-agroturistiky","title":{"rendered":"\u00davod do agroturistiky"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4493\" class=\"elementor elementor-4493 elementor-2689\" data-elementor-post-type=\"training-modules\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ee582 e-con-full e-flex e-con e-parent\" data-id=\"a0ee582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-title-color=\"#006034\" class=\"elementor-element elementor-element-66b6a35 elementor-widget elementor-widget-heading\" data-id=\"66b6a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vzd\u011bl\u00e1vac\u00ed c\u00edle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad90df elementor-widget elementor-widget-heading\" data-id=\"0ad90df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Znalosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502451d elementor-widget elementor-widget-text-editor\" data-id=\"502451d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Student bude schopen identifikovat hlavn\u00ed charakteristiky, souvislosti a v\u00fdvoj agroturistiky a odli\u0161it ji od jin\u00fdch tr\u017en\u00edch nik cestovn\u00edho ruchu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa0858 elementor-widget elementor-widget-heading\" data-id=\"9fa0858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Dovednosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17832bb elementor-widget elementor-widget-text-editor\" data-id=\"17832bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Student bude schopen prohloubit poskytnut\u00e9 znalosti a p\u0159izp\u016fsobit je sv\u00e9mu specifick\u00e9mu kontextu, a ur\u010dit tak postupy, kter\u00e9 jsou nejv\u00edce slu\u010diteln\u00e9 s agroturistikou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9761283 elementor-widget elementor-widget-heading\" data-id=\"9761283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kompetence<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f70a5 elementor-widget elementor-widget-text-editor\" data-id=\"a8f70a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Student bude schopen zapojit se do agroturistiky nebo rekonstruovat st\u00e1vaj\u00edc\u00ed podnik cestovn\u00edho ruchu tak, aby byl l\u00e9pe p\u0159izp\u016fsoben z\u00e1sad\u00e1m agroturistiky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#006034\" class=\"elementor-element elementor-element-e6f5cca elementor-widget elementor-widget-heading\" data-id=\"e6f5cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Obsah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01e155 elementor-widget elementor-widget-n-accordion\" data-id=\"d01e155\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Z\u00e1klady cestovn\u00edho ruchu a agroturistiky <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5eb8251 e-con-full e-flex e-con e-child\" data-id=\"5eb8251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fca2c5 elementor-widget elementor-widget-heading\" data-id=\"2fca2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definice agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9caa elementor-widget elementor-widget-text-editor\" data-id=\"26e9caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agroturistika, agrituristika, agri-turistika, agroekoturistika, venkovsk\u00e1 turitika, rekrea\u010dn\u00ed farma, turistika na farm\u011b atd. R\u016fzn\u00e1 slova definuj\u00edc\u00ed stejn\u00fd pojem, mezi nimi\u017e jsou n\u011bkdy drobn\u00e9 rozd\u00edly. Kdy\u017e k tomu p\u0159id\u00e1me pojmy jako gastroturistika, vina\u0159sk\u00e1 turistika, turistika za olivov\u00fdm olejem, ekoturistika, nebo venkovsk\u00e1 turistika, kter\u00e9 se \u010dasto p\u0159ekr\u00fdvaj\u00ed, snadno pochop\u00edme zmatek v t\u00e9to tr\u017en\u00ed nice cestovn\u00edho ruchu jak v odborn\u00e9 v\u011bdeck\u00e9 literatu\u0159e, tak v marketingu cestovn\u00edho ruchu.  <\/p><p>Koncep\u010dn\u00ed pr\u00e1ce v oblasti agroturistiky za\u010daly v 80. letech 20. stolet\u00ed. Po zhruba \u010dty\u0159iceti letech p\u016fsob\u00ed pojem venkovsk\u00fd cestovn\u00ed ruch jako zast\u0159e\u0161uj\u00edc\u00ed pojem pro zp\u016fsoby cestovn\u00edho ruchu, kter\u00e9 maj\u00ed spole\u010dn\u00e9 prost\u0159ed\u00ed (venkovsk\u00e9[1] prost\u0159ed\u00ed na rozd\u00edl od m\u011bsta), ale vykazuj\u00ed odli\u0161n\u00e9 charakteristiky jak z hlediska turistick\u00e9 nab\u00eddky, tak popt\u00e1vky, co\u017e vede k existenci n\u011bkolika segment\u016f cestovn\u00edho ruchu nebo tr\u017en\u00edch nik, jako je ekoturismus, agroturistika (a v\u0161echny podobn\u00e9 term\u00edny uveden\u00e9 na za\u010d\u00e1tku), potravinov\u00fd cestovn\u00ed ruch, vina\u0159sk\u00fd cestovn\u00ed ruch, ornitologick\u00fd cestovn\u00ed ruch, adrenalinov\u00e9 sporty, kempov\u00e1n\u00ed a glamping atd, kter\u00e9 se \u010dasto p\u0159ekr\u00fdvaj\u00ed na jednom m\u00edst\u011b; hranice mezi nimi jsou n\u011bkdy neostr\u00e9. <\/p><p>Koncep\u010dn\u00ed pr\u00e1ce v oblasti agroturistiky za\u010daly v 80. letech 20. stolet\u00ed. Po zhruba \u010dty\u0159iceti letech p\u016fsob\u00ed pojem venkovsk\u00fd cestovn\u00ed ruch jako zast\u0159e\u0161uj\u00edc\u00ed pojem pro zp\u016fsoby cestovn\u00edho ruchu, kter\u00e9 maj\u00ed spole\u010dn\u00e9 prost\u0159ed\u00ed (venkovsk\u00e9[1] prost\u0159ed\u00ed na rozd\u00edl od m\u011bsta), ale vykazuj\u00ed odli\u0161n\u00e9 charakteristiky jak z hlediska turistick\u00e9 nab\u00eddky, tak popt\u00e1vky, co\u017e vede k existenci n\u011bkolika segment\u016f cestovn\u00edho ruchu nebo tr\u017en\u00edch nik, jako je ekoturismus, agroturistika (a v\u0161echny podobn\u00e9 term\u00edny uveden\u00e9 na za\u010d\u00e1tku), potravinov\u00fd cestovn\u00ed ruch, vina\u0159sk\u00fd cestovn\u00ed ruch, ornitologick\u00fd cestovn\u00ed ruch, adrenalinov\u00e9 sporty, kempov\u00e1n\u00ed a glamping atd, kter\u00e9 se \u010dasto p\u0159ekr\u00fdvaj\u00ed na jednom m\u00edst\u011b; hranice mezi nimi jsou n\u011bkdy neostr\u00e9. <\/p><p>Jak ji\u017e bylo \u0159e\u010deno, kl\u00ed\u010dov\u00fdm prvkem agroturistiky je zem\u011bd\u011blsk\u00e1 \u010dinnost a samotn\u00fd zp\u016fsob \u017eivota na venkov\u011b. Agroturist\u00e9 se tedy cht\u011bj\u00ed pono\u0159it do sv\u011bta venkova, setkat se s farm\u00e1\u0159i a jejich rodinami, poznat z prvn\u00ed ruky a dokonce se \u00fa\u010dastnit n\u011bkter\u00fdch prac\u00ed na farm\u011b, jako je dojen\u00ed kr\u00e1vy nebo kozy, krmen\u00ed dobytka, sb\u011br ovoce nebo zeleniny ze sadu, \u00fa\u010dast na obd\u011bl\u00e1v\u00e1n\u00ed p\u016fdy, skl\u00edzen\u00ed \u00farody, pe\u010den\u00ed chleba nebo kol\u00e1\u010d\u016f, v\u00fdroba s\u00fdra nebo marmel\u00e1dy, va\u0159en\u00ed tradi\u010dn\u00edch recept\u016f atd. a ochutnat a koupit si produkty farmy (a soused\u016f). Mohou samoz\u0159ejm\u011b nav\u0161t\u00edvit okol\u00ed a zapojit se i do dal\u0161\u00edch aktivit (n\u00e1v\u0161t\u011bva kultury, trekking, j\u00edzda na koni, adrenalinov\u00e9 sporty, wellness, pozorov\u00e1n\u00ed pt\u00e1k\u016f atd.), ty v\u0161ak slou\u017e\u00ed jako dopln\u011bk, nikoli jako hlavn\u00ed \u00fa\u010del dovolen\u00e9. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b by se jednalo sp\u00ed\u0161e o venkovskou turistiku ne\u017e o agroturistiku. Ubytov\u00e1n\u00ed je z\u00e1kladn\u00edm p\u0159edpokladem pro to, aby byl z\u00e1\u017eitek pova\u017eov\u00e1n za cestovn\u00ed ruch; bez n\u011bj bychom v souladu s definic\u00ed cestovn\u00edho ruchu Sv\u011btov\u00e9 organizace cestovn\u00edho ruchu hovo\u0159ili sp\u00ed\u0161e o rekreaci).    <\/p><div style=\"text-align: center;\">Koncepce venkovsk\u00e9ho cestovn\u00edho ruchu podle Sv\u011btov\u00e9 organizace cestovn\u00edho ruchu (UNWTO)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff0631 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8ff0631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"609\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M1-01_CZ-768x609.png\" class=\"attachment-medium_large size-medium_large wp-image-2723\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M1-01_CZ-768x609.png 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M1-01_CZ-300x238.png 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M1-01_CZ.png 787w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 1<\/b>: Nulty, P. M. (2004). Keynote Presentation: Establishing the Principles for Sustainable Rural Tourism, Rural Tourism in Europe: Experiences. Development and Perspectives, WTO, 2  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61d71e elementor-widget elementor-widget-text-editor\" data-id=\"d61d71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agroturistika je zkr\u00e1tka zp\u016fsob, jak si u\u017e\u00edt jin\u00fd druh dovolen\u00e9 a jak p\u0159isp\u011bt k udr\u017een\u00ed tradi\u010dn\u00edch \u0159emesel a venkovsk\u00e9 ekonomiky. Sou\u010dasn\u011b v\u0161ak obsahuje jasnou vzd\u011bl\u00e1vac\u00ed slo\u017eku (je zalo\u017eena na pozn\u00e1n\u00ed pr\u00e1ce a \u017eivota na venkov\u011b) a soci\u00e1ln\u00ed slo\u017eku (turist\u00e9 sd\u00edlej\u00ed znalosti a zku\u0161enosti s m\u00edstn\u00edmi obyvateli a pod\u00edlej\u00ed se na kultu\u0159e a tradic\u00edch nav\u0161t\u00edven\u00e9ho \u00fazem\u00ed). Tento druh turistiky tedy obvykle provozuj\u00ed lid\u00e9, kte\u0159\u00ed vyrostli ve m\u011bstech a pr\u00e1ce na venkov\u011b jim nen\u00ed p\u0159\u00edli\u0161 bl\u00edzk\u00e1, ale docela je l\u00e1k\u00e1, a to i ve voln\u00e9m \u010dase.  <\/p><p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee agroturistika je v\u00edce ne\u017e jen venkovsk\u00fd cestovn\u00ed ruch; jedn\u00e1 se o formu cestovn\u00edho ruchu, kde hlavn\u00ed atrakc\u00ed je samotn\u00e1 farma. \u010cast\u00e9 jsou neostr\u00e9 hranice a p\u0159ekr\u00fdv\u00e1n\u00ed s jin\u00fdmi formami cestovn\u00edho ruchu a v\u00fdznam tohoto pojmu vykazuje ur\u010dit\u00e9 rozd\u00edly mezi jednotliv\u00fdmi \u00fazem\u00edmi. Proto to, co je n\u011bkde pr\u00e1vn\u011b definov\u00e1no jako agroturistika, nemus\u00ed b\u00fdt na jin\u00e9m \u00fazem\u00ed (dokonce i ve stejn\u00e9 zemi!) za agroturistiku pova\u017eov\u00e1no. A kone\u010dn\u011b se dost\u00e1v\u00e1me k marketingu: ubytovac\u00ed za\u0159\u00edzen\u00ed na venkov\u011b, kter\u00e9 m\u00e1 jen minizoo pro d\u011bti a skromn\u00fd ovocn\u00fd sad, m\u00e1 daleko k modelu agroturistiky, kter\u00fd chce STAY na evropsk\u00e9m venkov\u011b podpo\u0159it.   <\/p><ul><li><span style=\"font-weight: 400;\">\u010cas na diskusi: <a href=\"https:\/\/lc.cx\/Nic9BW\" target=\"_blank\" rel=\"noopener\">jedn\u00e1 se o \u201eskute\u010dnou\u201c agroturistiku?<\/a><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2da8b36 e-flex e-con-boxed e-con e-child\" data-id=\"2da8b36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d532f2 elementor-widget elementor-widget-heading\" data-id=\"1d532f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Co je podle projektu STAY agroturistika?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb1bb0 elementor-widget elementor-widget-text-editor\" data-id=\"3fb1bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STAY se sna\u017e\u00ed vr\u00e1tit k z\u00e1klad\u016fm:<\/p><p><strong>S<\/strong> (jako \u201estill\u201c) znamen\u00e1 \u201eklidn\u00fd\u201c, \u201epomal\u00fd\u201c, \u201eudr\u017eiteln\u00fd\u201c, proto\u017ee to je zp\u016fsob, jak\u00fdm chceme rozv\u00edjet \u010dinnost, jak\u00fdm si turist\u00e9 u\u017e\u00edvaj\u00ed sv\u016fj \u010das na venkov\u011b. Na\u0161\u00edm c\u00edlem nen\u00ed podporovat jak\u00fdkoli druh cestovn\u00edho ruchu, i kdy\u017e se odehr\u00e1v\u00e1 na venkov\u011b, ale ten, jeho\u017e hlavn\u00edm faktorem p\u0159ita\u017elivosti pro u\u017eivatele je farma, venkovsk\u00fd sv\u011bt a venkovsk\u00e9 d\u011bdictv\u00ed. <\/p><p><strong>T<\/strong> (jako \u201etourism\u201c) tedy \u201ecestovn\u00ed ruch\u201c, je kl\u00ed\u010dov\u00e9 t\u00e9ma projektu. P\u0159\u00edsn\u011b vzato, bez ubytov\u00e1n\u00ed neexistuje cestovn\u00ed ruch: turist\u00e9 nejsou jen n\u00e1v\u0161t\u011bvn\u00edci. <\/p><p><strong>A<\/strong> (jako \u201earound\u201c) znamen\u00e1 \u201ev okol\u00ed\u201c, proto\u017ee mluv\u00edme o bl\u00edzk\u00e9 turistice, u\u017e\u00edv\u00e1n\u00ed si \u017eivota na farm\u011b a n\u00e1v\u0161t\u011bv\u011b bl\u00edzk\u00fdch m\u00edst. A jako \u201eagriculture\u201c, tedy \u201ezem\u011bd\u011blstv\u00ed\u201c, proto\u017ee farma je dal\u0161\u00edm kl\u00ed\u010dov\u00fdm t\u00e9matem: na\u0161i turist\u00e9 se cht\u011bj\u00ed pono\u0159it do sv\u011bta venkova, poznat ho z prvn\u00ed ruky a pod\u00edlet se na n\u011bkter\u00fdch \u00fakolech farmy. Mohou nav\u0161t\u00edvit okol\u00ed a dokonce se zapojit do dal\u0161\u00edch aktivit, ale ty slou\u017e\u00ed sp\u00ed\u0161e jako dopln\u011bk ne\u017e jako hlavn\u00ed \u00fa\u010del dovolen\u00e9.  <\/p><p><strong>Y<\/strong> (jako \u201eyard\u201c) znamen\u00e1 \u201edv\u016fr\u201c, co\u017e v sob\u011b nese jak p\u0159edstavu bl\u00edzkosti, tak zahrady (tedy zem\u011bd\u011blstv\u00ed). A je to tak\u00e9 o \u201ev\u00e1s\u201c (\u201eyou\u201c), tedy o hled\u00e1n\u00ed z\u00e1\u017eitk\u016f, kter\u00e9 turist\u016fm umo\u017en\u00ed spojit se se sebou sam\u00fdmi. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac3de3 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"eac3de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-02-768x511.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2734\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-02-768x511.jpg 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-02-300x200.jpg 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-02-1024x681.jpg 1024w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-02.jpg 1040w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 2:<\/b> Pozorov\u00e1n\u00ed pt\u00e1k\u016f m\u016f\u017ee b\u00fdt dopl\u0148kovou aktivitou k agroturistice.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9055b2 elementor-widget elementor-widget-heading\" data-id=\"e9055b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Historie agroturistiky\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3786c08 elementor-widget elementor-widget-text-editor\" data-id=\"3786c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">V evropsk\u00e9m kontextu se agroturistika objevuje od po\u010d\u00e1tku 20. stolet\u00ed: v Tyrolsku, n\u011bmeck\u00fdch Alp\u00e1ch a Bavorsku (v souvislosti s horolezectv\u00edm a horolezectv\u00edm) a v Anglii (jako bed &amp; amp; breakfast). V dob\u011b, kdy pohostinstv\u00ed teprve vznikalo a turistick\u00e9 aktivity byly st\u00e1le v\u00fdsadou jen n\u011bkolika m\u00e1lo lid\u00ed, se cestovatel\u00e9 ubytov\u00e1vali na farm\u00e1ch a sd\u00edleli s hostiteli \u010das a st\u016fl. <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ec39b elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"48ec39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-03-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2741\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-03-768x512.jpg 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-03-300x200.jpg 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-03-1024x683.jpg 1024w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-03.jpg 1039w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 3:<\/b> P\u011b\u0161\u00ed turistika u ledovce Pasterze v rakousk\u00e9m Tyrolsku<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f92de elementor-widget elementor-widget-text-editor\" data-id=\"63f92de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To bylo p\u0159ed celosv\u011btov\u00fdm boomem tzv. masov\u00e9 turistiky, p\u0159ev\u00e1\u017en\u011b pl\u00e1\u017eov\u00e9, v 60. letech 20. stolet\u00ed. Od 60. let 20. stolet\u00ed se pak agroturistika roz\u0161\u00ed\u0159ila do n\u011bkolika zem\u00ed, nap\u0159\u00edklad do Belgie, Nizozemska, Lucemburska, Francie, \u0160pan\u011blska a It\u00e1lie. Pozd\u011bji, v 80. letech 20. stolet\u00ed, \u0159ada vl\u00e1d p\u0159ijala tento model jako \u0159e\u0161en\u00ed krize rodinn\u00fdch farem, zejm\u00e9na s vyu\u017eit\u00edm evropsk\u00fdch fond\u016f pro zem\u011bd\u011blstv\u00ed a rozvoj venkova. V d\u016fsledku toho vzniklo mnoho zem\u011bd\u011blsk\u00fdch usedlost\u00ed, statk\u016f, lisoven v\u00edna, vesnick\u00fdch dom\u016f, ml\u00fdn\u016f atd. jako venkovsk\u00fdch ubytovac\u00edch za\u0159\u00edzen\u00ed, kter\u00e1 se sna\u017eila o ekonomickou diverzifikaci, dopl\u0148kovost p\u0159\u00edjm\u016f a vzorec pro zhodnocen\u00ed rodinn\u00e9ho d\u011bdictv\u00ed venkova. Mnoh\u00e9 z nejstar\u0161\u00edch region\u00e1ln\u00edch nebo n\u00e1rodn\u00edch p\u0159edpis\u016f o agroturistice nebo venkovsk\u00e9 turistice poch\u00e1zej\u00ed ze 70. a 80. let 20. stolet\u00ed, nap\u0159\u00edklad v It\u00e1lii, Portugalsku nebo \u0161pan\u011blsk\u00fdch regionech Katal\u00e1nsko a Baskicko.    <\/span><\/p><p><span style=\"font-weight: 400;\">\u0158\u00edmsk\u00e1 smlouva o zalo\u017een\u00ed Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho spole\u010denstv\u00ed z roku 1957 stanovila \u0159adu hospod\u00e1\u0159sk\u00fdch a soci\u00e1ln\u00edch opat\u0159en\u00ed, v\u010detn\u011b zaveden\u00ed Spole\u010dn\u00e9 zem\u011bd\u011blsk\u00e9 politiky (SZP), kter\u00e1 m\u011bla dva hlavn\u00ed c\u00edle: zaru\u010dit p\u0159im\u011b\u0159enou \u017eivotn\u00ed \u00farove\u0148 zem\u011bd\u011blsk\u00e9ho spole\u010denstv\u00ed a zajistit z\u00e1sobov\u00e1n\u00ed spot\u0159ebitel\u016f za n\u00edzk\u00e9 ceny a zv\u00fd\u0161it zem\u011bd\u011blskou produkci a stabilizovat trhy. Od roku 1992 se SZP vyv\u00edjela od tradi\u010dn\u00edho produktivn\u00edho p\u0159\u00edstupu (poskytov\u00e1n\u00ed potravin ob\u010dan\u016fm za p\u0159ijateln\u00e9 ceny a zaji\u0161t\u011bn\u00ed slu\u0161n\u00e9ho a p\u0159im\u011b\u0159en\u00e9ho p\u0159\u00edjmu pro zem\u011bd\u011blce) k ruralistick\u00e9mu a multifunk\u010dn\u00edmu p\u0159\u00edstupu (zejm\u00e9na po Agend\u011b 2000). Zem\u011bd\u011blsk\u00e1 v\u00fdroba pro\u0161la revoluc\u00ed: nejen\u017ee bylo nutn\u00e9 produkovat potraviny, ale muselo se tak d\u00edt zp\u016fsobem \u0161etrn\u00fdm k \u017eivotn\u00edmu prost\u0159ed\u00ed, p\u0159i\u010dem\u017e SZP byla garantem. Multifunk\u010dn\u00ed zem\u011bd\u011blstv\u00ed tedy produkuje jak soukrom\u00e9 statky (potraviny, suroviny zem\u011bd\u011blsk\u00e9ho p\u016fvodu nebo agroturistiku), tak ve\u0159ejn\u00e9 statky, kter\u00e9 se d\u011bl\u00ed na soci\u00e1ln\u00ed (p\u0159\u00edsp\u011bvek k \u017eivotaschopnosti znev\u00fdhodn\u011bn\u00fdch venkovsk\u00fdch oblast\u00ed, ochrana kulturn\u00edch a pam\u00e1tkov\u00fdch hodnot spojen\u00fdch s venkovsk\u00fdm prost\u0159ed\u00edm nebo ochrana p\u0159ed vylid\u0148ov\u00e1n\u00edm venkova) a environment\u00e1ln\u00ed (ochrana krajinn\u00fdch hodnot, podpora biologick\u00e9 rozmanitosti a sni\u017eov\u00e1n\u00ed erozn\u00edch proces\u016f p\u016fdy).   <\/span><\/p><p><span style=\"font-weight: 400;\">Mnoho milion\u016f eur z fond\u016f EU bylo v\u011bnov\u00e1no na podporu iniciativ cestovn\u00edho ruchu na venkov\u011b, z nich\u017e mnoh\u00e9 vznikly na aktivn\u00edch farm\u00e1ch a venkovsk\u00fdch statc\u00edch (agroturistika). Lze uv\u00e9st mnoho p\u0159\u00edklad\u016f, jako jsou investice do obnovy star\u00fdch budov jako ubytovac\u00edch za\u0159\u00edzen\u00ed (statky, st\u00e1je atd.), do v\u00fdstavby nebo rekonstrukce sklep\u016f a s\u00fdr\u00e1ren pro p\u0159ij\u00edm\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f atd. <\/span><\/p><p><span style=\"font-weight: 400;\">V\u0161echny tyto finan\u010dn\u00ed prost\u0159edky byly poskytnuty pouze ze sektoru zem\u011bd\u011blstv\u00ed (a rozvoje venkova) EU, ale na podporu agroturistiky bylo v EU p\u0159\u00edmo i nep\u0159\u00edmo v\u011bnov\u00e1no v\u00edce finan\u010dn\u00edch prost\u0159edk\u016f z jin\u00fdch zdroj\u016f, nap\u0159\u00edklad z fond\u016f EQUAL, Erasmus+ nebo Next Generation. Z glob\u00e1ln\u00edho hlediska je t\u0159eba vyzdvihnout \u00fasil\u00ed, kter\u00e9 vyv\u00edjej\u00ed n\u00e1rodn\u00ed, region\u00e1ln\u00ed a m\u00edstn\u00ed samospr\u00e1vy z vlastn\u00edch rozpo\u010dt\u016f, a tak\u00e9 snahy z \u00fazem\u00ed mimo EU. <\/span><\/p><p><span style=\"font-weight: 400;\">Ve\u0159ejn\u00e9 a soukrom\u00e9 investice do agroturistiky v pr\u016fb\u011bhu let motivovaly rozkv\u011bt tohoto odv\u011btv\u00ed, i kdy\u017e \u010d\u00edsla ve srovn\u00e1n\u00ed s pl\u00e1\u017eov\u00fdm cestovn\u00edm ruchem jsou mnohem ni\u017e\u0161\u00ed.<\/span><\/p><p><span style=\"font-weight: 400;\">Agroturistika dnes nen\u00ed t\u00edm, \u010d\u00edm b\u00fdvala, proto\u017ee na\u0161e spole\u010dnost je velmi odli\u0161n\u00e1 od spole\u010dnosti na po\u010d\u00e1tku 20. stolet\u00ed. Po p\u016flstolet\u00ed, kdy se cestovn\u00ed ruch vyvinul ze zbytkov\u00e9 praxe dostupn\u00e9 jen n\u011bkolika privilegovan\u00fdm osob\u00e1m v celosv\u011btov\u00fd masov\u00fd fenom\u00e9n, kter\u00fd je ekonomickou hnac\u00ed silou mnoha \u00fazem\u00ed, zat\u00edmco tradi\u010dn\u00ed venkovsk\u00fd zp\u016fsob \u017eivota je na \u00fastupu a na\u0161e spole\u010dnost se z\u00e1vratn\u00fdm tempem digitalizuje, se n\u011bjak\u00fdm zp\u016fsobem setk\u00e1v\u00e1me s agroturistikou 4.0, kter\u00e1 si zachov\u00e1v\u00e1 mnoh\u00e9 z motivac\u00ed a postup\u016f pr\u016fkopnick\u00fdch turist\u016f, aktualizovan\u00fdch podle sou\u010dasn\u00fdch pot\u0159eb a trend\u016f. Nejnov\u011bj\u0161\u00ed trendy ve venkovsk\u00e9 turistice jsou nav\u00edc pln\u011b kompatibiln\u00ed s nejautenti\u010dt\u011bj\u0161\u00ed agroturistikou.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74f561 elementor-widget elementor-widget-heading\" data-id=\"a74f561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Obecn\u00fd p\u0159ehled trhu agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4ccfa elementor-widget elementor-widget-text-editor\" data-id=\"fd4ccfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00dadaje o agroturistice se shroma\u017e\u010fuj\u00ed pouze v n\u011bkolika m\u00e1lo destinac\u00edch, proto\u017ee tato tr\u017en\u00ed nika se b\u011b\u017en\u011b p\u0159ekr\u00fdv\u00e1 s jin\u00fdmi, jako je venkovsk\u00e1 turistika nebo ekoturistika (dal\u0161\u00ed informace viz 1.1), a org\u00e1ny cestovn\u00edho ruchu, zem\u011bd\u011blstv\u00ed nebo rozvoje venkova obvykle nemaj\u00ed zvl\u00e1\u0161tn\u00ed z\u00e1jem shroma\u017e\u010fovat \u00fadaje o agroturistice samostatn\u011b.<\/span><\/p><p><span style=\"font-weight: 400;\">Vzhledem k tomu, \u017ee projekt STAY je projekt financovan\u00fd z programu Erasmus+, bude tento vzd\u011bl\u00e1vac\u00ed modul zam\u011b\u0159en na evropsk\u00e9 p\u0159\u00edklady, p\u0159esto\u017ee bude obsahovat odkazy na jin\u00e9 zem\u011b. <\/span><\/p><p><span style=\"font-weight: 400;\">Zdaleka nejlep\u0161\u00ed, alespo\u0148 na n\u00e1rodn\u00ed \u00farovni, je Italsk\u00e1 observato\u0159 agroturistiky (Italian Agrotourism Observatory). Italsk\u00fd n\u00e1rodn\u00ed z\u00e1kon o agroturistice (Legge 20 febbraio 2006, n. 96, disciplina dell&#8217;agriturismo) stanovil jej\u00ed z\u0159\u00edzen\u00ed. C\u00edlem observato\u0159e je usnadnit v\u00fdm\u011bnu zku\u0161enost\u00ed na n\u00e1rodn\u00ed \u00farovni, pokud jde o stav agroturistiky, a doplnit je \u00fadaji o velikosti tohoto odv\u011btv\u00ed, aby bylo mo\u017en\u00e9 vypracovat zpr\u00e1vu o jeho sou\u010dasn\u00e9m stavu. Ka\u017ed\u00fd rok je vypracov\u00e1na studie, kter\u00e1 sleduje trendy v odv\u011btv\u00ed a p\u0159edstavuje p\u0159ehled situace v \u010d\u00edslech a \u00fadaj\u00edch.   <\/span><\/p><p><span style=\"font-weight: 400;\">Zpr\u00e1va o agroturistice a multifunk\u010dnosti &#8211; nyn\u00ed ji\u017e v sedm\u00e9m vyd\u00e1n\u00ed (2024) -, kterou vypracoval Institut slu\u017eeb pro zem\u011bd\u011blsk\u00fd trh s potravinami (ISMEA) v r\u00e1mci \u010dinnosti Celost\u00e1tn\u00ed s\u00edt\u011b pro venkov, je ur\u010dena jako n\u00e1stroj pro poradenstv\u00ed, znalosti a anal\u00fdzu tohoto odv\u011btv\u00ed na podporu rozhodov\u00e1n\u00ed instituc\u00ed, z\u00fa\u010dastn\u011bn\u00fdch stran a soukrom\u00fdch subjekt\u016f. Analyzov\u00e1ny jsou hlavn\u00ed ukazatele a d\u016fkazy italsk\u00e9ho agroturistick\u00e9ho trhu (nab\u00eddka i popt\u00e1vka, a to s vyu\u017eit\u00edm \u00fadaj\u016f t\u0159\u00edd\u011bn\u00fdch podle region\u016f nebo typu \u010dinnosti). <\/span><\/p><p><span style=\"font-weight: 400;\">\u00dadaje o venkovsk\u00e9m cestovn\u00edm ruchu na n\u00e1rodn\u00ed \u00farovni se shroma\u017e\u010fuj\u00ed v n\u011bkter\u00fdch zem\u00edch, nap\u0159\u00edklad ve \u0160pan\u011blsku. N\u00e1rodn\u00ed statistick\u00fd \u00fa\u0159ad ka\u017edoro\u010dn\u011b aktualizuje \u0161et\u0159en\u00ed o obsazenosti v mimohotelov\u00e9m turistick\u00e9m ubytov\u00e1n\u00ed (<i>Encuesta de ocupaci\u00f3n en alojamientos tur\u00edsticos extrahoteleros &#8211; EOAT<\/i>); ministerstvo zem\u011bd\u011blstv\u00ed zpracov\u00e1v\u00e1 agr\u00e1rn\u00ed s\u010d\u00edt\u00e1n\u00ed, kter\u00e9 v\u0161ak nen\u00ed pravideln\u011b aktualizov\u00e1no (posledn\u00ed vyd\u00e1n\u00ed prob\u011bhlo v roce 2020); a dv\u011b soukrom\u00e9 platformy venkovsk\u00e9ho cestovn\u00edho ruchu (Escapada Rural a Clubrural) provozuj\u00ed vlastn\u00ed observato\u0159 s (t\u00e9m\u011b\u0159) ka\u017edoro\u010dn\u00edmi pr\u016fzkumy. Tyto zdroje bohu\u017eel nerozli\u0161uj\u00ed mezi za\u0159\u00edzen\u00edmi agroturistiky a ostatn\u00edmi ubytovac\u00edmi za\u0159\u00edzen\u00edmi na venkov\u011b (dal\u0161\u00ed podrobnosti naleznete v N\u00e1rodn\u00edch zpr\u00e1v\u00e1ch a Souhrnn\u00e9 zpr\u00e1v\u011b na adrese   <\/span><a href=\"https:\/\/stay-erasmus.eu\/cs\/zdroje\"><span style=\"font-weight: 400;\">stay-erasmus.eu\/cs\/zdroje<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">V d\u016fsledku toho nen\u00ed mo\u017en\u00e9 poskytnout p\u0159ehled o celosv\u011btov\u00e9m nebo evropsk\u00e9m trhu agroturistiky, ale o konkr\u00e9tn\u00edch lokalit\u00e1ch a n\u011bkdy i na z\u00e1klad\u011b v\u00fdzkumu \u0161it\u00e9ho na m\u00edru (v odborn\u00e9 literatu\u0159e je k dispozici n\u011bkolik prac\u00ed), proto\u017ee obvykle chyb\u00ed p\u0159esn\u00e9 \u00fadaje.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb979b1 elementor-widget elementor-widget-heading\" data-id=\"bb979b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Osv\u011bd\u010den\u00e9 postupy v agroturistice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e341a47 elementor-widget elementor-widget-text-editor\" data-id=\"e341a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jak bylo pops\u00e1no v p\u0159edchoz\u00edch \u010d\u00e1stech tohoto dokumentu, k pojmu agroturistika neexistuje jednotn\u00fd p\u0159\u00edstup a kontext skute\u010dn\u011b rozhoduje (tj. v d\u016fsledku nejednotn\u00e9ho pr\u00e1vn\u00edho uzn\u00e1n\u00ed t\u00e9to \u010dinnosti). Tento vzd\u011bl\u00e1vac\u00ed modul se tedy zam\u011b\u0159\u00ed na ty iniciativy, kter\u00e9 nejl\u00e9pe odpov\u00eddaj\u00ed konceptu agroturistiky projektu STAY (viz odd\u00edl 1.1), a proto zd\u016frazn\u00ed n\u011bkolik osv\u011bd\u010den\u00fdch postup\u016f. <\/span><\/p><p><span style=\"font-weight: 400;\">Prvn\u00ed skupina se t\u00fdk\u00e1 p\u0159\u00edpadov\u00fdch studi\u00ed vypracovan\u00fdch partnery projektu STAY. Bylo tak identifikov\u00e1no 18 agroturistick\u00fdch podnik\u016f, proto\u017ee ukazuj\u00ed \u00fasp\u011b\u0161n\u00e9 podnikatelsk\u00e9 p\u0159\u00edb\u011bhy nap\u0159\u00ed\u010d evropsk\u00fdm venkovem veden\u00e9 zem\u011bd\u011blci. Poskytuj\u00ed jasn\u00fd obraz o p\u0159\u00edle\u017eitostech a v\u00fdzv\u00e1ch pro podnikatele t\u00edm, \u017ee nasti\u0148uj\u00ed znalosti, dovednosti a schopnosti pot\u0159ebn\u00e9 k zalo\u017een\u00ed a \u0159\u00edzen\u00ed agroturistick\u00fdch podnik\u016f. Pod\u00edvejte se na p\u0159\u00edpadov\u00e9 studie v p\u0159\u00edslu\u0161n\u00e9 <span style=\"font-weight: 400;\">sekci webov\u00fdch str\u00e1nek projektu STAY<\/span> <a href=\"https:\/\/stay-erasmus.eu\/cs\/zdroje\">.<\/a>   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6761e0a elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6761e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-04.jpg\" class=\"attachment-large size-large wp-image-2748\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-04.jpg 953w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-04-300x300.jpg 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-04-150x150.jpg 150w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/03\/WP3_A2_TM_M1-04-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 4:<\/b> N\u011bkter\u00e9 p\u0159\u00edpadov\u00e9 studie ze STAY<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122700a elementor-widget elementor-widget-text-editor\" data-id=\"122700a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Krom\u011b na\u0161eho projektu je t\u0159eba zd\u016fraznit dv\u011b francouzsk\u00e9 iniciativy. Prvn\u00ed z nich je <i>Accueil Paysan<\/i>, s\u00ed\u0165 lid\u00ed, kte\u0159\u00ed nab\u00edzej\u00ed pohostinsk\u00e9 slu\u017eby ve sv\u00fdch domovech, na farm\u00e1ch a na venkov\u011b. Vznikla v roce 1987. \u010clenov\u00e9 s\u00edt\u011b jsou sdru\u017eeni do m\u00edstn\u00edch sdru\u017een\u00ed. Spole\u010dn\u011b tvo\u0159\u00ed <i>F\u00e9d\u00e9ration Nationale Accueil Paysan<\/i> se s\u00eddlem v Grenoblu (Francie). V sou\u010dasn\u00e9 dob\u011b m\u00e1 800 \u010dlen\u016f ve Francii a 230 \u010dlen\u016f ve 32 zem\u00edch. \u010clenov\u00e9 se pod\u00edlej\u00ed na \u0159\u00edzen\u00ed, o\u017eivov\u00e1n\u00ed a budov\u00e1n\u00ed s\u00edt\u011b prost\u0159ednictv\u00edm komis\u00ed nebo pracovn\u00edch skupin na n\u00e1rodn\u00ed a\/nebo m\u00edstn\u00ed \u00farovni.      <\/p><p>S\u00ed\u0165 <i>Accueil Paysan<\/i> existuje za \u00fa\u010delem budov\u00e1n\u00ed, obrany a podpory zem\u011bd\u011blstv\u00ed a rozmanit\u00e9ho, vst\u0159\u00edcn\u00e9ho, ekologick\u00e9ho a \u017eiv\u00e9ho venkova. Jej\u00ed \u010dlenov\u00e9 otev\u00edraj\u00ed sv\u016fj \u017eivotn\u00ed prostor n\u00e1v\u0161t\u011bvn\u00edk\u016fm a turist\u016fm a nab\u00edzej\u00ed jim pobyt, j\u00eddlo, akci nebo na ochutn\u00e1vku produkt\u016f, ale tak\u00e9 proto, aby poznali jejich profesi, kulturu a \u00fazem\u00ed. P\u0159\u00edslu\u0161nost k <i>Accueil Paysan<\/i> je v\u00edc ne\u017e \u010dlenstv\u00ed v turistick\u00e9m nebo zem\u011bd\u011blsk\u00e9m sdru\u017een\u00ed: je to cel\u00e1 \u017eivotn\u00ed filozofie. Proto <i>Accueil Paysan<\/i> podporuje turistiku otev\u0159enou v\u0161em, vyh\u00fdb\u00e1 se masov\u00e9 turistice a podporuje bohatstv\u00ed a kvalitu lidsk\u00fdch vztah\u016f t\u00edm, \u017ee do centra sv\u00fdch postup\u016f stav\u00ed sou\u017eit\u00ed a autenticitu. Je tak\u00e9 siln\u011b podporov\u00e1n <i>Sdru\u017een\u00edm p\u0159\u00e1tel Accueil Paysan<\/i>, jeho\u017e c\u00edlem je podporovat a propagovat tento model solid\u00e1rn\u00ed turistiky. \u0160kolen\u00ed pro partnery, vz\u00e1jemn\u00e9 v\u00fdm\u011bny a pracovn\u00ed v\u00fdbory umo\u017e\u0148uj\u00ed \u010dlen\u016fm s\u00edt\u011b zlep\u0161ovat sv\u00e9 dovednosti.     <\/p><p>Druh\u00fd p\u0159\u00edklad z Francie je <i>Bienvenue \u00e0 la ferme <\/i>(co\u017e znamen\u00e1 \u201eV\u00edtejte na farm\u011b\u201c). Tato s\u00ed\u0165, kter\u00e1 vznikla v roce 1988, je koordinov\u00e1na francouzskou slu\u017ebou zem\u011bd\u011blsk\u00fdch komor a podporuje 10 000 m\u00edstn\u00edch v\u00fdrobc\u016f prost\u0159ednictv\u00edm region\u00e1ln\u00edch poradc\u016f po cel\u00e9 zemi. \u010clenov\u00e9 <i>Bienvenue \u00e0 la Ferme<\/i> se sna\u017e\u00ed nab\u00edzet vysoce kvalitn\u00ed zem\u011bd\u011blsk\u00e9 produkty, p\u0159ij\u00edmat hosty s osobn\u00edm a profesion\u00e1ln\u00edm p\u0159\u00edstupem v p\u0159\u00edjemn\u00e9m prost\u0159ed\u00ed a slou\u017eit jako vyslanci udr\u017eiteln\u00e9ho a odpov\u011bdn\u00e9ho zem\u011bd\u011blstv\u00ed. Sna\u017e\u00ed se udr\u017eovat zem\u011bd\u011blsk\u00e9 tradice hluboce zako\u0159en\u011bn\u00e9 v p\u016fd\u011b a zaji\u0161\u0165uj\u00ed zachov\u00e1n\u00ed na\u0161eho spole\u010dn\u00e9ho zem\u011bd\u011blsk\u00e9ho d\u011bdictv\u00ed. Jejich farmy jsou \u010dasto sou\u010d\u00e1st\u00ed autentick\u00e9ho prost\u0159ed\u00ed s bohatou histori\u00ed, venkovsk\u00fdmi tradicemi a znalostmi v zachoval\u00e9m p\u0159\u00edrodn\u00edm prost\u0159ed\u00ed.    <\/p><p>V neposledn\u00ed \u0159ad\u011b je t\u0159eba vyzdvihnout \u00fasil\u00ed mnoha za\u0159\u00edzen\u00ed agroturistiky o p\u0159em\u011bnu na ekologicky \u0161etrn\u011bj\u0161\u00ed podnik. Nap\u0159\u00edklad podle pr\u016fzkumu, kter\u00fd provedla N\u00e1rodn\u00ed v\u00fdstava agroturistiky a multifunk\u010dn\u00edho zem\u011bd\u011blstv\u00ed (AGRIeTOUR) Observatory v It\u00e1lii v pr\u016fb\u011bhu roku 2024 (vzorek +3 000 podnik\u016f, 110 cestovn\u00edch kancel\u00e1\u0159\u00ed), pova\u017euje 76,8 % podnik\u016f agroturistiky za velmi d\u016fle\u017eit\u00e9, t\u00e9m\u011b\u0159 za diskrimina\u010dn\u00ed prvek p\u0159i v\u00fdb\u011bru turist\u016f, \u017ee jsou vn\u00edm\u00e1ny jako ekologick\u00e9 podniky a dbaj\u00ed na udr\u017eitelnost. Proto 73,6 % objekt\u016f, kter\u00e9 byly p\u0159edm\u011btem pr\u016fzkumu observato\u0159e, tvrd\u00ed, \u017ee zavedlo energeticky \u00fasporn\u00e1 technologick\u00e1 \u0159e\u0161en\u00ed. Mezi nimi 29 % agroturistick\u00fdch za\u0159\u00edzen\u00ed investuje do technologi\u00ed a syst\u00e9m\u016f dom\u00e1c\u00ed automatizace pro ovl\u00e1d\u00e1n\u00ed elektronick\u00fdch za\u0159\u00edzen\u00ed v objektu, zat\u00edmco 23,2 % majitel\u016f agroturistick\u00fdch podnik\u016f se sna\u017e\u00ed obohatit sv\u00e9 prost\u0159ed\u00ed n\u00e1bytkem na b\u00e1zi udr\u017eiteln\u00fdch materi\u00e1l\u016f. A v\u00edce ne\u017e 50 % podnik\u016f \u00fa\u010dastn\u00edc\u00edch se pr\u016fzkumu zav\u00e1d\u00ed (nebo chce zav\u00e1d\u011bt) n\u00e1stroje um\u011bl\u00e9 inteligence.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e324abd elementor-widget elementor-widget-heading\" data-id=\"e324abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">P\u0159edpisy t\u00fdkaj\u00edc\u00ed se agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269a5be elementor-widget elementor-widget-text-editor\" data-id=\"269a5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vzhledem k tomu, \u017ee neexistuje glob\u00e1ln\u00ed definice agroturistiky, je pr\u00e1vn\u00ed r\u00e1mec pro toto t\u00e9ma nejednotn\u00fd a r\u016fznorod\u00fd. Nejen na n\u00e1rodn\u00ed \u00farovni, ale dokonce i na region\u00e1ln\u00ed \u00farovni, kde lze identifikovat rozd\u00edly mezi jednotliv\u00fdmi \u00fazem\u00edmi podle jejich vlastn\u00ed pr\u00e1vn\u00ed \u00fapravy. <\/span><\/p><p><span style=\"font-weight: 400;\">N\u011bkdo by si mohl myslet, \u017ee d\u016fvodem nedostate\u010dn\u00e9ho pr\u00e1vn\u00edho uzn\u00e1n\u00ed a regulace agroturistiky na jak\u00e9mkoli \u00fazem\u00ed je n\u00edzk\u00fd rozvoj t\u00e9to \u010dinnosti, ale Rakousko, Francie nebo N\u011bmecko pat\u0159\u00ed mezi pr\u016fkopnick\u00e9 zem\u011b v rozvoji agroturistiky a ka\u017edoro\u010dn\u011b p\u0159iv\u00edtaj\u00ed celkem statis\u00edce agroturist\u016f a nevydaly na toto t\u00e9ma \u017e\u00e1dn\u00e9 p\u0159edpisy. N\u00e1sledn\u011b se na ka\u017ed\u00e9m \u00fazem\u00ed pod\u00edl\u00ed v\u00edce r\u016fzn\u00fdch faktor\u016f. Z\u00e1sadn\u00ed je kontext.  <\/span><\/p><p><strong>Pr\u00e1vn\u00ed r\u00e1mec agroturistiky v n\u011bkter\u00fdch zem\u00edch<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2571151 eael-dt-th-align-center eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"2571151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"2571151\" id=\"eael-data-table-wrapper-2571151\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-2571151\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">\u017d\u00e1dn\u00e9 vnitrost\u00e1tn\u00ed na\u0159\u00edzen\u00ed<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Vnitrost\u00e1tn\u00ed regulace<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Regulace na region\u00e1ln\u00ed \u00farovni (nikoliv v\u0161ak na celost\u00e1tn\u00ed)<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tRakousko, \u010cesk\u00e1 republika, Francie, N\u011bmecko, \u0160v\u00e9dsko, Nizozemsko.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tIt\u00e1lie, Panama, Portugalsko, Slovinsko.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tArgentina, \u0160pan\u011blsko, Spojen\u00e9 st\u00e1ty americk\u00e9.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4a28b elementor-widget elementor-widget-text-editor\" data-id=\"4a4a28b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pokud existuje pr\u00e1vn\u00ed \u00faprava agroturistiky, obvykle z\u00e1vis\u00ed na zem\u011bd\u011blsk\u00fdch org\u00e1nech, a\u0165 u\u017e na celost\u00e1tn\u00ed nebo region\u00e1ln\u00ed \u00farovni, ale n\u011bkdy maj\u00ed pr\u00e1vn\u00ed kompetence org\u00e1ny cestovn\u00edho ruchu nebo dokonce oba, jako nap\u0159\u00edklad na Bale\u00e1rsk\u00fdch ostrovech (\u0161pan\u011blsk\u00fd region, kde je agroturistika upravena jak agr\u00e1rn\u00edm z\u00e1konem, tak vyhl\u00e1\u0161kou o cestovn\u00edm ruchu).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0160pan\u011blsk\u00fd p\u0159\u00edpad je vlastn\u011b zar\u00e1\u017eej\u00edc\u00ed. Agroturistika byla nejprve regulov\u00e1na ve dvou regionech: Katal\u00e1nsko (1983) a Baskicko (1988). Ob\u011b zem\u011b upravily agroturistiku vyhl\u00e1\u0161kou a ozna\u010dily ji za ubytovac\u00ed slu\u017ebu na venkov\u011b, kterou poskytuj\u00ed zem\u011bd\u011blci jako dopln\u011bk p\u0159\u00edjmu a kter\u00e1 je integrov\u00e1na do zem\u011bd\u011blsk\u00e9ho podniku. V t\u00e9 dob\u011b se uva\u017eovalo pouze o agroturistice. Od 90. let 20. stolet\u00ed se v\u0161ak tento pojem vyvinul v obecn\u011bj\u0161\u00ed venkovskou turistiku, v n\u00ed\u017e se st\u00edr\u00e1 vazba mezi zem\u011bd\u011blskou v\u00fdrobn\u00ed \u010dinnost\u00ed a ubytov\u00e1n\u00edm host\u016f, a agroturistika ztratila pr\u00e1vn\u00ed relevanci. V sou\u010dasn\u00e9 dob\u011b neexistuje \u017e\u00e1dn\u00fd p\u0159edpis na n\u00e1rodn\u00ed \u00farovni a v\u0161echny \u0161pan\u011blsk\u00e9 regiony maj\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se venkovsk\u00e9 turistiky, ale pouze deset z nich v\u00fdslovn\u011b zmi\u0148uje agroturistiku. P\u0159\u00edstup k agroturistice se v jednotliv\u00fdch regionech li\u0161\u00ed. V n\u011bkter\u00fdch autonomn\u00edch spole\u010denstv\u00edch je definov\u00e1n jako specifick\u00fd typ ubytov\u00e1n\u00ed na venkov\u011b, zat\u00edmco v jin\u00fdch je vn\u00edm\u00e1n jako \u0161irok\u00e1 kategorie, kter\u00e1 se vztahuje na v\u0161echna za\u0159\u00edzen\u00ed venkovsk\u00e9 turistiky. Krom\u011b toho dva regiony uzn\u00e1vaj\u00ed agroturistiku i bez po\u017eadavku na p\u0159enocov\u00e1n\u00ed. V\u0161echny regiony krom\u011b jednoho ozna\u010duj\u00ed agroturistiku za dopln\u011bk p\u0159\u00edjm\u016f ze zem\u011bd\u011blstv\u00ed, ale pouze jeden region p\u0159ijal zvl\u00e1\u0161tn\u00ed na\u0159\u00edzen\u00ed o agroturistice, zat\u00edmco ostatn\u00ed upravuj\u00ed pouze venkovskou turistiku, a dokonce dva z nich p\u0159ed n\u011bkolika lety zm\u011bnily rozsah z agroturistiky na venkovskou turistiku (dal\u0161\u00ed informace viz \u0161pan\u011blsk\u00e1 n\u00e1rodn\u00ed zpr\u00e1va o agroturistice).         <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit2\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit2\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Sou\u010dasn\u00e9 trendy a budouc\u00ed perspektivy agroturistiky <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ae00b60 e-con-full e-flex e-con e-child\" data-id=\"ae00b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0354f elementor-widget elementor-widget-heading\" data-id=\"ed0354f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalizace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4c981 elementor-widget elementor-widget-text-editor\" data-id=\"ba4c981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cestovn\u00ed ruch je jedn\u00edm z odv\u011btv\u00ed, kter\u00e9 nejintenzivn\u011bji vyu\u017e\u00edv\u00e1 technologie. Subjekty p\u016fsob\u00edc\u00ed v oblasti venkovsk\u00e9ho cestovn\u00edho ruchu mus\u00ed vyu\u017e\u00edvat technologie k inovac\u00edm a nab\u00edzet sv\u00fdm z\u00e1kazn\u00edk\u016fm nov\u00e9 produkty, slu\u017eby a obchodn\u00ed modely, stejn\u011b jako znovuobjevovat samy sebe a zlep\u0161ovat sv\u00e9 procesy a kvalitu sv\u00fdch produkt\u016f. <\/span><\/p><p><span style=\"font-weight: 400;\">\u010c\u00e1ste\u010dn\u011b je to tak\u00e9 n\u00e1sledek pandemie. V\u011bt\u0161ina odv\u011btv\u00ed poci\u0165uje d\u016fsledky technologick\u00e9ho pokroku a rostouc\u00ed p\u0159evahy digit\u00e1ln\u00edho sv\u011bta a v osobn\u00ed sf\u00e9\u0159e jsme st\u00e1le v\u00edce z\u00e1visl\u00ed na internetu a soci\u00e1ln\u00edch m\u00e9di\u00edch. Z tohoto d\u016fvodu odv\u011btv\u00ed cestovn\u00edho ruchu st\u00e1le v\u00edce za\u010dle\u0148uje digit\u00e1ln\u00ed a telematick\u00e9 n\u00e1stroje a procesy: big data, um\u011blou inteligenci, internet v\u011bc\u00ed (IoT) a senzory, digit\u00e1ln\u00ed marketing, soci\u00e1ln\u00ed m\u00e9dia, online slu\u017eby, automatizaci proces\u016f, automatizaci dom\u00e1cnost\u00ed atd. Zav\u00e1d\u011bn\u00ed technologi\u00ed v cestovn\u00edm ruchu se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm marketingu a distribuce a je m\u00e9n\u011b orientov\u00e1no na zvy\u0161ov\u00e1n\u00ed produktivity, zat\u00edmco pokro\u010dilej\u0161\u00ed technologie (big data, marketing vztah\u016f se z\u00e1kazn\u00edky atd.) jsou st\u00e1le m\u00e1lo zastoupeny. Agroturistick\u00e9mu odv\u011btv\u00ed, i p\u0159es ob\u010dasnou nedostupnost digit\u00e1ln\u00edch technologi\u00ed na venkov\u011b, nen\u00ed tento trend ciz\u00ed.    <\/span><\/p><p><span style=\"font-weight: 400;\">M\u016f\u017eeme uv\u00e9st dva p\u0159\u00edklady:<\/span><\/p><p><span style=\"font-weight: 400;\">Hlavn\u00edm t\u00e9matem 22. n\u00e1rodn\u00ed v\u00fdstavy agroturistiky a venkovsk\u00e9 turistiky (AGRIeTOUR 2024), hlavn\u00edho veletrhu multifunk\u010dn\u00edho zem\u011bd\u011blstv\u00ed a agroturistiky po\u0159\u00e1dan\u00e9ho v It\u00e1lii, byla um\u011bl\u00e1 inteligence ve sv\u011bt\u011b zem\u011bd\u011blstv\u00ed a venkovsk\u00e9 turistiky. Veletrh se proto zab\u00fdval v\u00fdzvou um\u011bl\u00e9 inteligence v tomto odv\u011btv\u00ed (AGRI@INTELLIGENCE) a sna\u017eil se co nejl\u00e9pe poznat, jak zlep\u0161it z\u00e1\u017eitky cestovatel\u016f, p\u0159izp\u016fsobit poskytovan\u00e9 slu\u017eby a zlep\u0161it \u0159\u00edzen\u00ed pohostinstv\u00ed. <\/span><\/p><p><span style=\"font-weight: 400;\">Na za\u010d\u00e1tku roku 2023 byla p\u0159edstavena Digit\u00e1ln\u00ed federace cestovn\u00edho ruchu (FEDITUR),<\/span><span style=\"font-weight: 400;\"> n\u00e1rodn\u00ed aliance \u0161pan\u011blsk\u00fdch sdru\u017een\u00ed venkovsk\u00e9ho a vnitrozemsk\u00e9ho[1] cestovn\u00edho ruchu, jej\u00edm\u017e c\u00edlem je podporovat digitalizaci tohoto odv\u011btv\u00ed. FEDITUR byla vytvo\u0159ena s c\u00edlem pomoci tomuto odv\u011btv\u00ed zav\u00e1d\u011bt nov\u00e9 technologie pro \u0159\u00edzen\u00ed jeho za\u0159\u00edzen\u00ed s c\u00edlem maximalizovat ziskovost a provozn\u00ed efektivitu a poskytovat pokro\u010dil\u00e9 slu\u017eby v oblasti technologi\u00ed \u0159\u00edzen\u00ed. Digitalizace tedy poskytuje p\u0159\u00edle\u017eitost pro spolupr\u00e1ci a pr\u00e1ci v s\u00edti.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Z\u00e1\u017eitky a personalizace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2fdc5 elementor-widget elementor-widget-text-editor\" data-id=\"4e2fdc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Za posledn\u00edch 30 let se st\u00e1le opakuje stejn\u00e9 heslo: \u201eCelosv\u011btov\u00e1 popt\u00e1vka po cestovn\u00edm ruchu se m\u011bn\u00ed, objevuj\u00ed se nov\u00e9 trendy\u201c. Turist\u00e9 jsou zku\u0161en\u011bj\u0161\u00ed a n\u00e1ro\u010dn\u011bj\u0161\u00ed, a proto tou\u017e\u00ed po nov\u00fdch lokalit\u00e1ch, nov\u00fdch aktivit\u00e1ch, nov\u00fdch v\u00fdzv\u00e1ch a z\u00e1\u017eitc\u00edch. Hranice cestovn\u00edho ruchu se roz\u0161i\u0159uj\u00ed. Venkovsk\u00e1 turistika je celosv\u011btov\u011b ji\u017e n\u011bkolik desetilet\u00ed ozna\u010dov\u00e1na za nov\u00fd trend v cestovn\u00edm ruchu, kter\u00fd vykazuje rok od roku rostouc\u00ed \u010d\u00edsla, ale k pl\u00e1\u017eov\u00e9 turistice m\u00e1 st\u00e1le velmi daleko. Glob\u00e1ln\u00ed pandemie vyvolan\u00e1 onemocn\u011bn\u00edm COVID-19 motivovala rychl\u00e9 zm\u011bny v popt\u00e1vce po cestovn\u00edm ruchu: propad mezin\u00e1rodn\u00edch cest, zrychlen\u00ed procesu digitalizace odv\u011btv\u00ed (big data, um\u011bl\u00e1 inteligence, internet v\u011bc\u00ed a senzory, telematick\u00e9 procesy), zm\u011bny priorit turist\u016f (v\u00edce dbaj\u00ed na bezpe\u010dnost a zdrav\u00ed, vy\u017eaduj\u00ed otev\u0159en\u00e9 prostory pro soci\u00e1ln\u00ed odstup, klid a svobodu) atd. V t\u00e9to prvn\u00ed f\u00e1zi tak byly \u017e\u00e1douc\u00ed m\u00e9n\u011b p\u0159epln\u011bn\u00e9, udr\u017eiteln\u00e9 a bli\u017e\u0161\u00ed z\u00e1\u017eitky zaru\u010duj\u00edc\u00ed d\u016fv\u011bru a pocit kontroly: rodinn\u00e1 n\u00e1rodn\u00ed turistika, cestov\u00e1n\u00ed autem a do m\u00edstn\u00edch destinac\u00ed \u2500 co\u017e prosp\u00edv\u00e1 vesnic\u00edm a venkovsk\u00fdm oblastem \u2500, n\u00e1vrat k p\u0159\u00edrod\u011b atd.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turist\u00e9 st\u00e1le v\u00edce vyhled\u00e1vaj\u00ed hlubok\u00e9 a transformativn\u00ed z\u00e1\u017eitky, individu\u00e1ln\u00ed zach\u00e1zen\u00ed, p\u0159izp\u016fsoben\u00e9 a individualizovan\u00e9 turistick\u00e9 mikroprodukty atd. Druh\u00fd mezin\u00e1rodn\u00ed kongres vnitrozemsk\u00e9 turistiky v Andalucia (2020) zd\u016fraznil v\u00fdznam mikrosegmentace: \u201eJsme sv\u011bdky nov\u00e9 \u00e9ry, v n\u00ed\u017e je \u010dinnost v oblasti cestovn\u00edho ruchu zalo\u017eena na mikronik\u00e1ch, velmi mal\u00fdch, ale nesm\u00edrn\u011b v\u00fdnosn\u00fdch. Um\u011bt identifikovat pot\u0159eby a uspokojit je se st\u00e1v\u00e1 jednou z hlavn\u00edch v\u00fdzev pro spole\u010dnosti a destinace.\u201c Za t\u0159i kl\u00ed\u010dov\u00e9 faktory rozvoje mikrosegment\u016f ve vnitrozemsk\u00e9 turistice jsou ozna\u010deny diferenciace, autenticita a inovace.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vzhledem ke zku\u0161en\u00e9mu spot\u0159ebiteli a voln\u00e9mu \u010dasu, kter\u00fd maj\u00ed k dispozici miliony lid\u00ed, jsme se posunuli od masov\u00e9 v\u00fdroby a spot\u0159eby k osobn\u00edmu a individu\u00e1ln\u00edmu p\u0159\u00e1n\u00ed spot\u0159ebitele, co\u017e vede k produktu cestovn\u00edho ruchu na vy\u017e\u00e1d\u00e1n\u00ed. Individualizovan\u00fd cestovn\u00ed ruch zam\u011b\u0159en\u00fd na speci\u00e1ln\u00ed z\u00e1jmy: agroturistika, gastroturistika, ekoturistika, pozorov\u00e1n\u00ed pt\u00e1k\u016f, astroturistika atd. Vnitrozemsk\u00fd turista hled\u00e1 hlubok\u00e9, transformativn\u00ed z\u00e1\u017eitky a individu\u00e1ln\u00ed zach\u00e1zen\u00ed.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Popt\u00e1vka se za\u010d\u00edn\u00e1 orientovat na \u201ez\u00e1\u017eitkov\u00e9\u201c nab\u00eddky, kde se hodnot\u00ed aktivn\u00ed a emocion\u00e1ln\u011b bohat\u00e9 z\u00e1jezdy, kter\u00e9 hledaj\u00ed rozmanit\u00e9 aktivity umo\u017e\u0148uj\u00edc\u00ed kontakt s histori\u00ed, kulturou, prost\u0159ed\u00edm a lidmi. Sou\u010dasn\u00fdm trendem je tedy hled\u00e1n\u00ed mo\u017enost\u00ed aktivit, s nimi\u017e lze z\u00edskat p\u0159\u00edjemn\u00e9 z\u00e1\u017eitky prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9ho a bl\u00edzk\u00e9ho kontaktu s p\u0159\u00edrodn\u00edmi a venkovsk\u00fdmi destinacemi, a to zejm\u00e9na pro ty turisty, kte\u0159\u00ed jsou v\u00edce informovan\u00ed a maj\u00ed v\u011bdomou p\u0159edstavu o dopadech cestovn\u00edho ruchu. Turist\u00e9 p\u0159i sv\u00e9m rozhodov\u00e1n\u00ed berou v \u00favahu setk\u00e1n\u00ed s m\u00edstn\u00edm obyvatelstvem, mo\u017enosti pozn\u00e1n\u00ed a tak\u00e9 po\u017eitek z pobytu na konkr\u00e9tn\u00edm m\u00edst\u011b.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V t\u00e9to souvislosti hraje agroturistika kl\u00ed\u010dovou roli: \u201eSpot\u0159ebitel se chce dostat do kontaktu s venkovem a krajinou, aby na\u0161el sv\u00e9 ko\u0159eny nebo se jednodu\u0161e odpojil od m\u011bsta. Mnoho generac\u00ed dne\u0161n\u00edch m\u011bstsk\u00fdch spole\u010dnost\u00ed ji\u017e neudr\u017euje rodinn\u00e9 vazby s venkovsk\u00fdm prost\u0159ed\u00edm, a proto je l\u00e1k\u00e1 nezn\u00e1m\u00fd prostor [&#8230;] Produkty cestovn\u00edho ruchu vnitrozemsk\u00fdch destinac\u00ed mus\u00ed odr\u00e1\u017eet identitu \u00fazem\u00ed a mus\u00ed se zam\u011b\u0159it na segmenty popt\u00e1vky oddan\u00e9 m\u00edstn\u00ed kultu\u0159e m\u00edst, kam cestuj\u00ed [&#8230;] Vnitrozemsk\u00e9 destinace se mus\u00ed sna\u017eit transformovat st\u00e1vaj\u00edc\u00ed zdroje a dokonce i produkty cestovn\u00edho ruchu do emoc\u00ed, kter\u00e9 u\u010din\u00ed turistick\u00fd z\u00e1\u017eitek nezapomenuteln\u00fdm, aby byli turist\u00e9 ochotni str\u00e1vit v destinaci v\u00edce \u010dasu a utratit v\u00edce pen\u011bz. V kone\u010dn\u00e9m d\u016fsledku, pokud destinace nedok\u00e1\u017eou turisty b\u011bhem jejich n\u00e1v\u0161t\u011bvy nadchnout, budou je potenci\u00e1ln\u00ed z\u00e1kazn\u00edci jen st\u011b\u017e\u00ed br\u00e1t v \u00favahu\u201c (Univerzita v Ja\u00e9nu, 2020).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tomto p\u0159\u00edpad\u011b se agroturist\u00e9 mohou nau\u010dit podojit kr\u00e1vu, st\u0159\u00edhat ovce, krmit dobytek, vyr\u00e1b\u011bt s\u00fdr nebo chl\u00e9b, sb\u00edrat ovoce nebo se pod\u00edlet na obd\u011bl\u00e1v\u00e1n\u00ed p\u016fdy, co\u017e jsou jen n\u011bkter\u00e9 ze z\u00e1\u017eitk\u016f, kter\u00e9 mohou pro\u017e\u00edt, aby unikli m\u011bstsk\u00e9mu \u017eivotu. Nebo si prost\u011b jen p\u0159\u00edjemn\u011b popov\u00eddat s farm\u00e1\u0159em a jeho rodinou. Lze do n\u011bj za\u0159adit i n\u011bkter\u00e9 aktivity, kter\u00e9 s \u017eivotem na farm\u011b tak p\u0159\u00edmo nesouvisej\u00ed, ale jsou dopl\u0148kov\u00e9 a slu\u010diteln\u00e9, nap\u0159\u00edklad ty, kter\u00e9 jsou pova\u017eov\u00e1ny za kreativn\u00ed turistiku (nap\u0159. v\u00fdroba ru\u010dn\u00edch v\u00fdrobk\u016f), wellness (v \u0161irok\u00e9m slova smyslu: lesn\u00ed terapie, meditace, j\u00f3ga, mindfulness, mas\u00e1\u017ee) nebo pozorov\u00e1n\u00ed pt\u00e1k\u016f. Pro\u017e\u00edt z\u00e1\u017eitek, to je to hlavn\u00ed. P\u016fsobit (na chv\u00edli, na n\u011bjak\u00fd \u010das) jako farm\u00e1\u0159, jen tak pro radost, jen abyste poznali, jak\u00e9 to je. Agroturistika 4.0, v souladu s novou dobou, ale bez ztr\u00e1ty podstaty a spojen\u00ed se zem\u011bd\u011blstv\u00edm, s rozhoduj\u00edc\u00edm faktorem p\u0159i v\u00fdb\u011bru m\u00edsta dovolen\u00e9: pro\u017eit\u00ed z\u00e1\u017eitku na farm\u011b.     <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11670a elementor-widget elementor-widget-heading\" data-id=\"f11670a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Integrace a dopad na m\u00edstn\u00ed komunitu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3399571 elementor-widget elementor-widget-text-editor\" data-id=\"3399571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">S rostouc\u00edm v\u00fdznamem multifunk\u010dnosti a udr\u017eitelnosti v r\u00e1mci SZP jsou zem\u011bd\u011blci pova\u017eov\u00e1ni za odpov\u011bdn\u00e9 nejen za produkci potravin, ale tak\u00e9 za udr\u017eov\u00e1n\u00ed zem\u011bd\u011blsk\u00e9 krajiny a t\u00edm i venkovsk\u00e9ho sv\u011bta. Na venkov\u011b se proto snoub\u00ed funkce produk\u010dn\u00ed (zem\u011bd\u011blstv\u00ed a chov hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at), rekrea\u010dn\u00ed (agroturistika a venkovsk\u00e1 turistika) a estetick\u00e1 (zem\u011bd\u011blsk\u00e1 krajina). <\/span><\/p><p><span style=\"font-weight: 400;\">Mnoz\u00ed obyvatel\u00e9 m\u011bst hledaj\u00ed kontakt s agr\u00e1rn\u00edm a venkovsk\u00fdm \u017eivotem, jako by to byla idylick\u00e1 enkl\u00e1va. To znamen\u00e1 p\u0159ekon\u00e1v\u00e1n\u00ed nov\u00fdch v\u00fdzev, jako je pot\u0159eba konzumovat autentick\u00e9 a kvalitn\u00ed produkty a znovu se spojit se sv\u00fdmi ko\u0159eny a hledat nov\u00e9 trendy v nep\u0159elidn\u011bn\u00e9m cestovn\u00edm ruchu. Tito turist\u00e9 obecn\u011b konzumuj\u00ed v\u00edce m\u00edstn\u00edch a ekologick\u00fdch produkt\u016f, nav\u0161t\u011bvuj\u00ed typi\u010dt\u011bj\u0161\u00ed restaurace a d\u00e1vaj\u00ed p\u0159ednost agroturistice. Ne nadarmo je agroturistick\u00e1 zem\u011bd\u011blsk\u00e1 produkce obvykle \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed: nap\u0159. v It\u00e1lii 26,6 % agroturistick\u00fdch farem zavedlo ekologickou produkci (oproti   <a href=\"https:\/\/lc.cx\/VMmAYC\" target=\"_blank\" rel=\"noopener\">7,4 % v ostatn\u00edch zem\u011bd\u011blsk\u00fdch podnic\u00edch<\/a><\/span><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Agroturistika je d\u00edky sv\u00fdm charakteristik\u00e1m hluboce zako\u0159en\u011bna v \u00fazem\u00ed, kde se rozv\u00edj\u00ed, a m\u00e1 d\u016fsledky, kter\u00e9 dalece p\u0159esahuj\u00ed samotnou rekrea\u010dn\u00ed \u010dinnost. Je to nevyhnuteln\u011b tzv. \u201ebl\u00edzk\u00fd\u201c cestovn\u00ed ruch, km. 0 (v tomto p\u0159\u00edpad\u011b \u201ez farmy na vidli\u010dku\u201c). Pozn\u00e1v\u00e1n\u00ed, pro\u017e\u00edv\u00e1n\u00ed a u\u017e\u00edv\u00e1n\u00ed si \u017eivota na farm\u011b, v n\u011bkter\u00fdch p\u0159\u00edpadech t\u00e9m\u011b\u0159 jako \u010dlen rodiny (na n\u011bkolik dn\u00ed), je hlavn\u00edm d\u016fvodem dovolen\u00e9. Samoz\u0159ejm\u011b m\u016f\u017eeme naj\u00edt od opravdu pohlcuj\u00edc\u00edch z\u00e1\u017eitk\u016f a\u017e po ty orajov\u00e9, ale nakonec je to \u017eivot na venkov\u011b, kter\u00fd p\u0159itahuje z\u00e1jem turist\u016f, a to jak na samotn\u00e9 farm\u011b, tak v jej\u00edm nejbli\u017e\u0161\u00edm okol\u00ed: vesnici, m\u011bst\u011b, regionu.    <\/span><\/p><p><span style=\"font-weight: 400;\">Agroturistika m\u00e1 tedy dopad nejen na samotnou zem\u011bd\u011blskou \u010dinnost (turist\u00e9 popt\u00e1vaj\u00ed zem\u011bd\u011blsko-potravin\u00e1\u0159sk\u00e9 produkty, kter\u00e9 jim dod\u00e1v\u00e1 jak zem\u011bd\u011blsk\u00fd podnik, tak i okoln\u00ed producenti), co\u017e m\u00e1 dopad na p\u0159\u00edjmy a zam\u011bstnanost (turist\u00e9 utr\u00e1cej\u00ed pen\u00edze za span\u00ed, stravov\u00e1n\u00ed, n\u00e1kup zem\u011bd\u011blsk\u00fdch a \u017eivo\u010di\u0161n\u00fdch produkt\u016f a pron\u00e1jem volno\u010dasov\u00fdch aktivit a slu\u017eeb), co\u017e je z\u00e1sadn\u00ed v \u00fazem\u00edch s n\u00edzk\u00fdmi p\u0159\u00edjmy, jako jsou mnoh\u00e9 zem\u011bd\u011blsk\u00e9 oblasti, ale hraje tak\u00e9 d\u016fle\u017eitou roli p\u0159i posilov\u00e1n\u00ed identity venkova (existuj\u00ed lid\u00e9 ochotn\u00ed zaplatit za pozn\u00e1n\u00ed m\u00edstn\u00edho zp\u016fsobu \u017eivota, kultury, tradic atd.; v\u00e1\u017e\u00ed si toho a t\u011b\u0161\u00ed se z toho) a dokonce i p\u0159i poskytov\u00e1n\u00ed slu\u017eeb a infrastruktury ve venkovsk\u00fdch obc\u00edch (nep\u0159\u00edli\u0161 os\u00eddlen\u00e1 oblast, do kter\u00e9 proud\u00ed turistick\u00e9 a rekrea\u010dn\u00ed toky ur\u010dit\u00e9ho rozsahu, m\u00e1 dal\u0161\u00ed pot\u0159eby, kter\u00e9 mus\u00ed org\u00e1ny \u0159e\u0161it).<\/span><\/p><p><span style=\"font-weight: 400;\">Z p\u0159ijet\u00ed turist\u016f tedy neprofituj\u00ed pouze hostitel\u00e9, tedy ti, kte\u0159\u00ed farmu provozuj\u00ed, ale nep\u0159\u00edmo z toho profituje cel\u00e1 venkovsk\u00e1 komunita: restaurace, vina\u0159stv\u00ed, lisovny olivov\u00e9ho oleje, \u0159emesln\u00e9 obchody, muzea a sb\u00edrky, m\u00edstn\u00ed podniky atd. Agroturistika p\u0159isp\u00edv\u00e1 k zachov\u00e1n\u00ed a zv\u00fd\u0161en\u00ed hodnoty zem\u011bd\u011blsk\u00e9ho a venkovsk\u00e9ho d\u011bdictv\u00ed a z\u00e1rove\u0148 p\u0159ed\u00e1v\u00e1 tradi\u010dn\u00ed znalosti budouc\u00edm generac\u00edm a udr\u017euje vybudovan\u00e9 d\u011bdictv\u00ed, tradice a nehmotn\u00e9 d\u011bdictv\u00ed p\u0159edk\u016f. <\/span><\/p><p><span style=\"font-weight: 400;\">Agroturistika p\u0159in\u00e1\u0161\u00ed i dal\u0161\u00ed v\u00fdhody, tentokr\u00e1t pro n\u00e1v\u0161t\u011bvn\u00edky. Environment\u00e1ln\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed a interpreta\u010dn\u00ed aktivity, jako je kompostov\u00e1n\u00ed, zahradni\u010den\u00ed, sb\u011br aromatick\u00fdch bylin nebo tradi\u010dn\u00ed zpracov\u00e1n\u00ed potravin \u010di n\u00e1poj\u016f, ilustruj\u00ed vztah mezi turisty, zem\u011bd\u011blci a \u017eivotn\u00edm prost\u0159ed\u00edm, kter\u00fd je charakteristick\u00fdm rysem agroturistiky, a p\u0159isp\u00edvaj\u00ed ke zv\u00fd\u0161en\u00ed environment\u00e1ln\u00edho pov\u011bdom\u00ed cestovatel\u016f. Jeden p\u0159\u00edklad: v It\u00e1lii, p\u0159edn\u00ed evropsk\u00e9 zemi v odv\u011btv\u00ed agroturistiky, \u00fadaje ze s\u010d\u00edt\u00e1n\u00ed lidu ukazuj\u00ed, \u017ee v roce 2020 byl pod\u00edl ekologicky vyu\u017e\u00edvan\u00e9 zem\u011bd\u011blsk\u00e9 plochy pro agroturistick\u00e9 farmy (32,3 %) dvojn\u00e1sobn\u00fd oproti ostatn\u00edm farm\u00e1m a vy\u0161\u0161\u00ed ne\u017e c\u00edl (25 %) stanoven\u00fd ve strategii Farm to <a href=\"https:\/\/lc.cx\/VMmAYC\" target=\"_blank\" rel=\"noopener\">Fork pro EU do roku 2023<\/a>  <\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Informa\u010dn\u00ed pokyny pro pedagogy a poradce <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-081f1b4 e-con-full e-flex e-con e-child\" data-id=\"081f1b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfcb49 elementor-widget elementor-widget-text-editor\" data-id=\"ddfcb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tato \u010d\u00e1st vzd\u011bl\u00e1vac\u00edho modulu je roz\u0161\u00ed\u0159enou verz\u00ed pro pedagogy a poradce v oblasti agroturistiky, kde mohou naj\u00edt dal\u0161\u00ed informace a prohloubit n\u011bkter\u00e9 znalosti. Ne v\u0161echny lekce jsou pops\u00e1ny se stejnou \u00farovn\u00ed hloubky. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f46b45 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"2f46b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"49572677\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-495726771\" data-tab-title-id=\"e-n-tab-title-495726771\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-495726771\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tLekce 1 Z\u00e1klady cestovn\u00edho ruchu a agroturistiky\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-495726772\" data-tab-title-id=\"e-n-tab-title-495726772\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-495726772\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tLekce 2 Sou\u010dasn\u00e9 trendy a budouc\u00ed perspektivy agroturistiky\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-495726771\" id=\"e-n-tab-content-495726771\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-c3805b9 e-con-full e-flex e-con e-child\" data-id=\"c3805b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88127c5 elementor-widget elementor-widget-heading\" data-id=\"88127c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definice agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7307879 elementor-widget elementor-widget-text-editor\" data-id=\"7307879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>V roce 2005 se <a href=\"https:\/\/lc.cx\/BwDFdL\">konala I. n\u00e1rodn\u00ed konference o agroturistice ve \u0160pan\u011blsku<\/a>. Byla dohodnuta jak\u00e1si definice, jak je uvedeno v z\u00e1v\u011bre\u010dn\u00e9m dokumentu: \u201eo agroturistice m\u016f\u017eeme hovo\u0159it tehdy, kdy\u017e je ubytov\u00e1n\u00ed ve venkovsk\u00fdch oblastech poskytov\u00e1no v m\u00edst\u011b bydli\u0161t\u011b venkovsk\u00e9ho obyvatelstva, co\u017e usnad\u0148uje bli\u017e\u0161\u00ed vztah k obyvatel\u016fm a \u017eivotu na venkov\u011b. Hlavn\u00edm c\u00edlem je diverzifikace \u010dinnost\u00ed v zem\u011bd\u011blsk\u00e9m podniku, aby se udr\u017eelo obyvatelstvo a umo\u017enilo se zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f ze zem\u011bd\u011blstv\u00ed\u201c. P\u0159\u00edjmy z turistick\u00fdch aktivit tak dopl\u0148uj\u00ed p\u0159\u00edjmy poch\u00e1zej\u00edc\u00ed ze zem\u011bd\u011blstv\u00ed. A tyto \u010dinnosti mus\u00ed b\u00fdt spojeny s aktivn\u00ed farmou. Kl\u00ed\u010dov\u00e9 je p\u0159ijet\u00ed ze strany zem\u011bd\u011blc\u016f, nikoliv samotn\u00e1 za\u0159\u00edzen\u00ed. To znamen\u00e1 komunikace a vz\u00e1jemn\u00fd respekt mezi hostiteli (kte\u0159\u00ed ukazuj\u00ed sv\u00e9 m\u00edsto, profesi, sv\u00e9 m\u00edstn\u00ed produkty atd.) a hosty.     <\/li><li>Agroturistika z\u00edskala v posledn\u00edch 20 letech na popularit\u011b a objem v\u011bdeck\u00e9 literatury v t\u00e9to oblasti neust\u00e1le roste. Jeho definice se ve sv\u011bt\u011b li\u0161\u00ed (n\u011bkdy i v t\u00e9\u017ee zemi, jako nap\u0159. ve \u0160pan\u011blsku. Dal\u0161\u00ed podrobnosti naleznete ve \u0161pan\u011blsk\u00e9 n\u00e1rodn\u00ed zpr\u00e1v\u011b) na z\u00e1klad\u011b souboru geokulturn\u00edch a regula\u010dn\u00edch vymezen\u00ed. V\u00fdbor pro definici a standardy <a href=\"https:\/\/agritourism.eurac.edu\">Glob\u00e1ln\u00ed s\u00edt\u011b pro agroturistiku<\/a> se proto zab\u00fdv\u00e1 formulov\u00e1n\u00edm komplexn\u00edho glob\u00e1ln\u00edho v\u00fdkladu zalo\u017een\u00e9ho na \u0161irok\u00fdch hodnot\u00e1ch. To byla jedna z aktivit zahrnut\u00fdch do <a href=\"https:\/\/lc.cx\/b_Jkef\">II. sv\u011btov\u00e9ho kongresu agroturistiky <\/a>, kter\u00fd se konal v kv\u011btnu 2024.   <\/li><li>Sourav Rauniyar et. al (2020). <a href=\"https:\/\/doi.org\/10.1080\/02508281.2020.1753913\">Agroturistika: strukturovan\u00fd p\u0159ehled literatury a bibliometrick\u00e1 anal\u00fdza<\/a>, <br>Byly analyzov\u00e1ny bibliografick\u00e9 \u00fadaje 459 v\u00fdzkumn\u00fdch publikac\u00ed z\u00edskan\u00fdch z datab\u00e1z\u00ed Web of Science a Scopus z obdob\u00ed 1980-2019. V\u00fdsledky ukazuj\u00ed, \u017ee \u201eagroturistika je \u0161iroce koncipov\u00e1na jako spojen\u00ed zem\u011bd\u011blsk\u00fdch zdroj\u016f, \u010dinnost\u00ed a tradic se z\u00e1bavn\u00fdmi a vzd\u011bl\u00e1vac\u00edmi \u00fa\u010dely, kter\u00e9 slou\u017e\u00ed jako produkt cestovn\u00edho ruchu a v kone\u010dn\u00e9m d\u016fsledku zvy\u0161uj\u00ed p\u0159\u00edjmy zem\u011bd\u011blc\u016f. Takto rozd\u00edln\u00e9 teoretick\u00e9 pojet\u00ed agroturistiky ze strany badatel\u016f \u010din\u00ed systematick\u00fd p\u0159ehled literatury o agroturistice pozoruhodn\u011b pot\u0159ebn\u00fdm a tak\u00e9 koncep\u010dn\u011b n\u00e1ro\u010dn\u00fdm \u00fakolem\u201c.  <\/li><li>Referen\u010dn\u00ed seznam Glob\u00e1ln\u00ed s\u00edt\u011b pro agroturistiku, <a href=\"https:\/\/lc.cx\/WtcvEW\">lc.cx\/WtcvEW<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c41be elementor-widget elementor-widget-heading\" data-id=\"f1c41be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Historie agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d720321 elementor-widget elementor-widget-text-editor\" data-id=\"d720321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Busby, G., &amp; Rendle, S. (2000). <a href=\"https:\/\/lc.cx\/WtcvEW\">P\u0159echod od cestovn\u00edho ruchu na farm\u00e1ch k zem\u011bd\u011blsk\u00e9mu cestovn\u00edmu ruchu. \u0158\u00edzen\u00ed cestovn\u00edho ruchu <\/a> , 21, pp. 635-642,<\/li><li>Spole\u010dn\u00e1 zem\u011bd\u011blsk\u00e1 politika byla tradi\u010dn\u011b financov\u00e1na prost\u0159ednictv\u00edm jedin\u00e9ho fondu, Evropsk\u00e9ho zem\u011bd\u011blsk\u00e9ho orienta\u010dn\u00edho a z\u00e1ru\u010dn\u00edho fondu (EZOZF), kter\u00fd byl v roce 2007 nahrazen Evropsk\u00fdm zem\u011bd\u011blsk\u00fdm z\u00e1ru\u010dn\u00edm fondem (EZZF) a Evropsk\u00fdm zem\u011bd\u011blsk\u00fdm fondem pro rozvoj venkova (EZFRV). Na obdob\u00ed 2021-2027 bylo na SZP vy\u010dlen\u011bno 387 miliard EUR: EUR z EZZF a 95,5 miliardy EUR z EZFRV. <\/li><li>V\u00edce informac\u00ed o <a href=\"https:\/\/lc.cx\/sewen6\">SZP<\/a><\/li><li>V\u00edce informac\u00ed o <a href=\"https:\/\/lc.cx\/0S9FQk\">fondech SZP<\/a><\/li><li><a href=\"https:\/\/lc.cx\/FY9Npn\" target=\"_blank\" rel=\"noopener\">Pr\u016fvodce financov\u00e1n\u00edm EU<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da9a40 elementor-widget elementor-widget-heading\" data-id=\"4da9a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Obecn\u00fd p\u0159ehled trhu agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9de182 elementor-widget elementor-widget-text-editor\" data-id=\"f9de182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>P\u0159esto\u017ee se konkr\u00e9tn\u00ed \u00fadaje o agroturistice sb\u00edraj\u00ed jen z\u0159\u00eddka, m\u016f\u017eeme naj\u00edt n\u011bkter\u00e9 zpr\u00e1vy nebo v\u00fdzkumy o trhu agroturistiky, jako je tato <a href=\"https:\/\/lc.cx\/gSHx3I\" target=\"_blank\" rel=\"noopener\">od soukrom\u00e9 spole\u010dnosti<\/a>. Jsou v\u0161ak skute\u010dn\u011b spolehliv\u00e9, kdy\u017e se neshroma\u017e\u010fuj\u00ed \u017e\u00e1dn\u00e9 ofici\u00e1ln\u00ed \u00fadaje a agroturistika je na ka\u017ed\u00e9m \u00fazem\u00ed definov\u00e1na jinak? <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2473c1d elementor-widget elementor-widget-heading\" data-id=\"2473c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Osv\u011bd\u010den\u00e9 postupy v agroturistice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31d508 elementor-widget elementor-widget-text-editor\" data-id=\"b31d508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/lc.cx\/zXj_D7\">Fundaci\u00f3n Ecoagroturismo<\/a> (\u010dlen s\u00edt\u011b Accueil Paysan; ve \u0161pan\u011bl\u0161tin\u011b)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2883067 elementor-widget elementor-widget-heading\" data-id=\"2883067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">P\u0159edpisy t\u00fdkaj\u00edc\u00ed se agroturistiky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149bbd4 elementor-widget elementor-widget-text-editor\" data-id=\"149bbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/https:\/\/stay-erasmus.eu\/cs\/zdroje\" target=\"_blank\" rel=\"noopener\">Pr\u00e1vn\u00ed pozad\u00ed venkovsk\u00e9ho cestovn\u00edho ruchu a agroturistiky v zem\u00edch konsorcia STAY (viz n\u00e1rodn\u00ed zpr\u00e1vy):<\/a><\/li><li><a href=\"https:\/\/lc.cx\/Tq1qbA\" target=\"_blank\" rel=\"noopener\">Panamsk\u00fd n\u00e1rodn\u00ed z\u00e1kon o agroturistice, prvn\u00ed v Americe<\/a> (ve \u0161pan\u011bl\u0161tin\u011b)<\/li><li><a href=\"https:\/\/lc.cx\/q_JgFC\" target=\"_blank\" rel=\"noopener\">Pr\u00e1vn\u00ed z\u00e1klady venkovsk\u00e9 turistiky a agroturistiky v Argentin\u011b <\/a>(ve \u0161pan\u011bl\u0161tin\u011b)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-495726772\" id=\"e-n-tab-content-495726772\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-20bc45c e-con-full e-flex e-con e-child\" data-id=\"20bc45c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dee74d elementor-widget elementor-widget-heading\" data-id=\"1dee74d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Z\u00e1\u017eitky a personalizace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ddce2 elementor-widget elementor-widget-text-editor\" data-id=\"09ddce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jurdana, D.S. (2024). <a href=\"https:\/\/jibi.aspur.rs\/archive\/v2\/n3\/8.php\">Evolution of trends affecting the tourism industry: business challenges in the future, Journal of Innovations in Business and Industry<\/a>, vol. 2, number 3(8), pp. 193-204<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2183\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2183\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Z\u00e1v\u011br <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2183\" class=\"elementor-element elementor-element-e3540bd e-con-full e-flex e-con e-child\" data-id=\"e3540bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8503 elementor-widget elementor-widget-text-editor\" data-id=\"a3c8503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Definovat agroturistiku nen\u00ed snadn\u00fd \u00fakol, zejm\u00e9na pokud je zapot\u0159eb\u00ed glob\u00e1ln\u00ed definice. Je zde n\u011bkolik prvk\u016f, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed mnoho nuanc\u00ed. Zem\u011bpisn\u00e9, historick\u00e9, pr\u00e1vn\u00ed a kulturn\u00ed souvislosti jsou z\u00e1sadn\u00ed a v kone\u010dn\u00e9m d\u016fsledku diferencovan\u00e9. Existuje v\u0161ak jasn\u00fd \u00fast\u0159edn\u00ed prvek: \u00fazk\u00e1 vazba mezi agroturistikou, zem\u011bd\u011blsk\u00fdmi podniky, venkovsk\u00fdm prost\u0159ed\u00edm a venkovsk\u00fdm d\u011bdictv\u00edm.   <\/span><\/p><p><span style=\"font-weight: 400;\">Nav\u00edc nedostatek konkr\u00e9tn\u00edch \u00fadaj\u016f a p\u0159ekr\u00fdv\u00e1n\u00ed s jin\u00fdmi specializovan\u00fdmi trhy p\u0159isp\u00edvaj\u00ed ke zmatku.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2184\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2184\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Odkazy <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2184\" class=\"elementor-element elementor-element-47a49f1 e-con-full e-flex e-con e-child\" data-id=\"47a49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a557994 elementor-widget elementor-widget-text-editor\" data-id=\"a557994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.accueil-paysan.com\" target=\"_blank\" rel=\"noopener\">Accueil Paysan<\/a><\/p><p><a href=\"https:\/\/agrietour.it\" target=\"_blank\" rel=\"noopener\">AGRIeTOUR<\/a><\/p><p><a href=\"https:\/\/www.bienvenue-a-la-ferme.com\" target=\"_blank\" rel=\"noopener\">Bienvenue \u00e0 la ferme<\/a><\/p><p><a href=\"https:\/\/www.ismea.it\/flex\/cm\/pages\/ServeBLOB.php\/L\/IT\/IDPagina\/12900\" target=\"_blank\" rel=\"noopener\">Ismea. Agriturismo e multifunzionalit\u00e0. Scenario e propettive. Rapporto 2024   <\/a><\/p><p><a href=\"https:\/\/https:\/\/stay-erasmus.eu\/cs\/zdroje\" target=\"_blank\" rel=\"noopener\">National report of agrotourism in Spain<\/a><\/p><p><a href=\"https:\/\/lc.cx\/XlMkt0\" target=\"_blank\" rel=\"noopener\">University of Ja\u00e9n (2020). Conclusions of the 1st International Congress on Inland Tourism in Andalusia <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2185\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2185\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> N\u00e1stroj pro sebehodnocen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2185\" class=\"elementor-element elementor-element-9c1335d e-con-full e-flex e-con e-child\" data-id=\"9c1335d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37f447f elementor-widget elementor-widget-shortcode\" data-id=\"37f447f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"1\"] = {\"quiz_id\":\"1\",\"quiz_name\":\"Module 1 Quiz\",\"disable_answer\":0,\"ajax_show_correct\":0,\"progress_bar\":\"0\",\"contact_info_location\":0,\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"1\",\"pagekey\":\"WGXfvsRc\",\"hide_prevbtn\":\"0\"},\"2\":{\"id\":\"2\",\"quizID\":\"1\",\"pagekey\":\"vK3BhLep\",\"hide_prevbtn\":\"0\"},\"3\":{\"id\":\"3\",\"quizID\":\"1\",\"pagekey\":\"eqM5YAC2\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":0,\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":0,\"disable_scroll_on_result\":0,\"disable_first_page\":0,\"enable_result_after_timer_end\":0,\"enable_quick_result_mc\":0,\"end_quiz_if_wrong\":0,\"form_disable_autofill\":0,\"disable_mathjax\":0,\"enable_quick_correct_answer_info\":\"1\",\"quick_result_correct_answer_text\":\"Correct! You have selected correct answer.\",\"quick_result_wrong_answer_text\":\"Wrong! You have selected wrong answer.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":0,\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Not a valid e-mail address!\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Please complete all required fields!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\"},\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-1 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default random '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm1\" id=\"quizForm1\" action=\"\/cs\/wp-json\/wp\/v2\/training-modules\/4493\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_1\" value=\"6b4d62eb83\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_1\" value=\"69f3725c02c19\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-1\"\n\t\t\t\t\t\tdata-pid=\"1\" data-qpid=\"1\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-1 ' data-qid='1'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Agroturistika je: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> P\u0159esto\u017ee neexistuje univerz\u00e1ln\u00ed definice pojmu agroturistika, obecn\u011b se uzn\u00e1v\u00e1, \u017ee se jedn\u00e1 o zp\u016fsob nebo tr\u017en\u00ed niku venkovsk\u00e9ho cestovn\u00edho ruchu, podobn\u011b jako je tomu u ekoturismu.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question1-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question1\" id=\"question1_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question1_1\">\n\t\t\t\t\tTr\u017en\u00ed nika v r\u00e1mci venkovsk\u00e9 turistiky.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question1-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question1\" id=\"question1_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question1_2\">\n\t\t\t\t\tTak se ve Francii \u0159\u00edk\u00e1 venkovsk\u00e9 turistice.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question1-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question1\" id=\"question1_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question1_3\">\n\t\t\t\t\tZna\u010dka kvality vytvo\u0159en\u00e1 Global Agritourism Network.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question1_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question1\" id=\"question1_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_1\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-2 ' data-qid='2'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Ofici\u00e1ln\u00ed \u00fadaje o agroturistice: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Agroturistika je p\u0159edm\u011btem sb\u011bru dat jen v n\u011bkolika m\u00e1lo destinac\u00edch, proto\u017ee tato tr\u017en\u00ed nika je b\u011b\u017en\u011b p\u0159ekr\u00fdv\u00e1na jin\u00fdmi, jako je venkovsk\u00e1 turistika nebo ekoturistika.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question2-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question2\" id=\"question2_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question2_1\">\n\t\t\t\t\tSb\u00edr\u00e1 se stejn\u00fdm zp\u016fsobem jako data k venkovsk\u00e9 turistice.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question2-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question2\" id=\"question2_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question2_2\">\n\t\t\t\t\tJsou snadno dostupn\u00e9, proto\u017ee Evropsk\u00e1 observato\u0159 agroturistiky (European Agrotourism Observatory) pravideln\u011b shroma\u017e\u010fuje \u00fadaje.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question2-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question2\" id=\"question2_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question2_3\">\n\t\t\t\t\tNejsou t\u00e9m\u011b\u0159 k dispozici. Sb\u00edr\u00e1 se pouze na n\u011bkter\u00fdch \u00fazem\u00edch.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question2_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question2\" id=\"question2_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_2\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-3 ' data-qid='3'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Agroturistika je regulov\u00e1na: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Pr\u00e1vn\u00ed r\u00e1mec pro agroturistiku je nejednotn\u00fd: z\u00e1vis\u00ed na ka\u017ed\u00e9m \u00fazem\u00ed. Obvykle spad\u00e1 do p\u016fsobnosti zem\u011bd\u011blsk\u00fdch \u00fa\u0159ad\u016f, ale ne v\u017edy je tomu tak. Nap\u0159\u00edklad ve \u0160pan\u011blsku ji v\u011bt\u0161inou reguluj\u00ed org\u00e1ny cestovn\u00edho ruchu na region\u00e1ln\u00ed \u00farovni.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question3-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question3\" id=\"question3_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question3_1\">\n\t\t\t\t\tZ\u00e1le\u017e\u00ed na pr\u00e1vn\u00edm r\u00e1mci ka\u017ed\u00e9ho \u00fazem\u00ed.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question3-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question3\" id=\"question3_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question3_2\">\n\t\t\t\t\t\u017d\u00e1dn\u00e1 regulace nen\u00ed pot\u0159eba.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question3-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question3\" id=\"question3_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question3_3\">\n\t\t\t\t\tVnitrost\u00e1tn\u00edm zem\u011bd\u011blsk\u00fdm org\u00e1nem v ka\u017ed\u00e9 zemi.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question3_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question3\" id=\"question3_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_3\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-2\"\n\t\t\t\t\t\tdata-pid=\"2\" data-qpid=\"2\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-4 ' data-qid='4'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>K provozov\u00e1n\u00ed agroturistiky: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Pr\u00e1vn\u00ed r\u00e1mec pro agroturistiku je nejednotn\u00fd: z\u00e1vis\u00ed na ka\u017ed\u00e9m \u00fazem\u00ed. Nap\u0159\u00edklad v r\u00e1mci jedn\u00e9 zem\u011b se agroturistika m\u016f\u017ee \u0159\u00eddit r\u016fzn\u00fdmi normami podle region\u00e1ln\u00edch p\u0159edpis\u016f.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question4-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question4\" id=\"question4_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question4_1\">\n\t\t\t\t\tKa\u017ed\u00e9 \u00fazem\u00ed definuje sv\u00e9 pr\u00e1vn\u00ed po\u017eadavky.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question4-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question4\" id=\"question4_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question4_2\">\n\t\t\t\t\tJe nutn\u00e9 slo\u017eit zkou\u0161ku a platit dan\u011b.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question4-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question4\" id=\"question4_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question4_3\">\n\t\t\t\t\tVlastn\u00edkem mus\u00ed b\u00fdt zem\u011bd\u011blec.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question4_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question4\" id=\"question4_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_4\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-5 ' data-qid='5'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Vyberte pravdivou mo\u017enost: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed: <\/strong>Ve Francii neexistuje vnitrost\u00e1tn\u00ed z\u00e1kon o agroturistice. N\u011bmecko bylo v Evrop\u011b pr\u016fkopnickou zem\u00ed v oblasti zem\u011bd\u011blsk\u00fdch usedlost\u00ed, kter\u00e9 host\u00ed cestovatele. V\u0161echny regiony ve \u0160pan\u011blsku p\u0159ijaly p\u0159edpisy o venkovsk\u00e9 turistice, ale agroturistika nen\u00ed v t\u011bchto region\u00e1ln\u00edch p\u0159edpisech v\u017edy zohledn\u011bna.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question5-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question5\" id=\"question5_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question5_1\">\n\t\t\t\t\tZa nejlep\u0161\u00ed p\u0159\u00edklad agroturistiky v Evrop\u011b m\u016f\u017eeme pova\u017eovat Francii, a to d\u00edky jej\u00edmu pr\u00e1vn\u00edmu z\u00e1zem\u00ed.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question5-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question5\" id=\"question5_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question5_2\">\n\t\t\t\t\tP\u0159esto\u017ee agroturistika nebyla v jednotliv\u00fdch zem\u00edch upravena, N\u011bmecko bylo jednou z prvn\u00edch evropsk\u00fdch zem\u00ed, kde se tyto postupy rozvinuly.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question5-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question5\" id=\"question5_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question5_3\">\n\t\t\t\t\t\u0160pan\u011blsko regulovalo agroturistiku ve v\u0161ech regionech, i kdy\u017e neexistoval vnitrost\u00e1tn\u00ed z\u00e1kon.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question5_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question5\" id=\"question5_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_5\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-6 ' data-qid='6'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Vyberte pravdivou mo\u017enost: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Agroturistika se od ostatn\u00edch druh\u016f venkovsk\u00e9 turistiky li\u0161\u00ed t\u00edm, \u017ee si turist\u00e9 vyb\u00edraj\u00ed ubytov\u00e1n\u00ed, kter\u00e9 jim umo\u017e\u0148uje n\u011bjak\u00fdm zp\u016fsobem poznat \u017eivot na farm\u011b (ale i kdy\u017e se nezapoj\u00ed do zem\u011bd\u011blsk\u00fdch prac\u00ed), a pohostinnost dopl\u0148uje zem\u011bd\u011blskou \u010dinnost hostitel\u016f. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b bychom m\u011bli tuto \u010dinnost pova\u017eovat za venkovskou turistiku.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question6-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question6\" id=\"question6_1\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question6_1\">\n\t\t\t\t\tVenkovsk\u00fd cestovn\u00ed ruch, agroturistika a agroturistika jsou jen r\u016fzn\u00e1 slova, kter\u00e1 definuj\u00ed stejn\u00fd pojem.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question6-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question6\" id=\"question6_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question6_2\">\n\t\t\t\t\tP\u0159i identifikaci agroturistiky je kl\u00ed\u010dov\u00fdm pojmem \u017eivot na farm\u011b.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question6-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question6\" id=\"question6_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question6_3\">\n\t\t\t\t\tAgroturistiku lze za takovou pova\u017eovat pouze tehdy, pokud host\u00e9 spolupracuj\u00ed p\u0159i zem\u011bd\u011blsk\u00fdch \u010dinnostech.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question6_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question6\" id=\"question6_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_6\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-3\"\n\t\t\t\t\t\tdata-pid=\"3\" data-qpid=\"3\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-7 ' data-qid='7'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Vyberte nepravdivou mo\u017enost: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Digitalizace je v\u0161ak v na\u0161\u00ed z\u00e1padn\u00ed spole\u010dnosti nezastaviteln\u00fdm procesem. AGRI@TOUR 2024 byl toho kr\u00e1sn\u00fdm p\u0159\u00edkladem.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question7-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question7\" id=\"question7_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question7_1\">\n\t\t\t\t\tAgroturistika je digitalizaci ciz\u00ed, proto\u017ee venkovsk\u00e9 oblasti maj\u00ed obecn\u011b probl\u00e9my s p\u0159ipojen\u00edm k internetu.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question7-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question7\" id=\"question7_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question7_2\">\n\t\t\t\t\tA\u0165 u\u017e s digitalizac\u00ed, nebo ne, \u017eivot na farm\u011b z\u016fst\u00e1v\u00e1 charakteristick\u00fdm rysem agroturistiky.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question7-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question7\" id=\"question7_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question7_3\">\n\t\t\t\t\tDigitalizace nab\u00fdv\u00e1 v agroturistice na v\u00fdznamu, a to i p\u0159es nedostatky v mnoha venkovsk\u00fdch oblastech.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question7_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question7\" id=\"question7_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_7\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-8 ' data-qid='8'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Vyberte pravdivou mo\u017enost: <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Slu\u017eby a aktivity cestovn\u00edho ruchu poskytovan\u00e9 na farm\u00e1ch p\u0159edstavuj\u00ed dopl\u0148kov\u00fd p\u0159\u00edjem k zem\u011bd\u011blstv\u00ed a chovu hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at, proto je m\u016f\u017eeme pova\u017eovat za multifunk\u010dn\u00ed zem\u011bd\u011blstv\u00ed. V\u00fdnosy farmy nejsou ohro\u017eeny kombinac\u00ed s jin\u00fdmi v\u00fdrobn\u00edmi \u010dinnostmi, pokud jsou na rozvoj obou \u010dinnost\u00ed vy\u010dlen\u011bny pot\u0159ebn\u00e9 zdroje s pln\u00fdmi z\u00e1rukami. A velk\u00e1 farma nemus\u00ed nutn\u011b znamenat nespokojenost ze strany hospod\u00e1\u0159\u016f: jde o jin\u00e9 faktory.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question8-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question8\" id=\"question8_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question8_1\">\n\t\t\t\t\tObrovsk\u00e9 farmy nejsou pro rozvoj agroturistiky vhodn\u00e9, proto\u017ee pocit bl\u00edzkosti hostitel\u016f se snadno rozost\u0159\u00ed.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question8-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question8\" id=\"question8_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question8_2\">\n\t\t\t\t\tZem\u011bd\u011blsk\u00e9 podniky provozuj\u00edc\u00ed agroturistiku jsou m\u00e9n\u011b efektivn\u00ed ne\u017e ostatn\u00ed, proto\u017ee se nemohou soust\u0159edit pouze na zem\u011bd\u011blskou produkci.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question8-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question8\" id=\"question8_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question8_3\">\n\t\t\t\t\tAgroturistika je p\u0159\u00edkladem multifunk\u010dn\u00edho zem\u011bd\u011blstv\u00ed.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question8_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question8\" id=\"question8_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_8\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"1Q2Q3Q4Q5Q6Q7Q8Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"8\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"8\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"1\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t\t\t<input 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