{"id":3640,"date":"2025-04-01T07:20:39","date_gmt":"2025-04-01T07:20:39","guid":{"rendered":"https:\/\/learning.stay-erasmus.eu\/training-modules\/organizace-a-obchodni-cinnost"},"modified":"2025-09-02T10:45:16","modified_gmt":"2025-09-02T10:45:16","slug":"organizace-a-obchodni-cinnost","status":"publish","type":"training-modules","link":"https:\/\/learning.stay-erasmus.eu\/cs\/training-modules\/organizace-a-obchodni-cinnost","title":{"rendered":"Organizace a provoz podniku"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3640\" class=\"elementor elementor-3640 elementor-2960\" data-elementor-post-type=\"training-modules\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ee582 e-con-full e-flex e-con e-parent\" data-id=\"a0ee582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-title-color=\"#006034\" class=\"elementor-element elementor-element-66b6a35 elementor-widget elementor-widget-heading\" data-id=\"66b6a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vzd\u011bl\u00e1vac\u00ed c\u00edle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad90df elementor-widget elementor-widget-heading\" data-id=\"0ad90df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Znalosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502451d elementor-widget elementor-widget-text-editor\" data-id=\"502451d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Student bude schopen rozpoznat kl\u00ed\u010dov\u00e9 podnikatelsk\u00e9 procesy, \u00fa\u010dinn\u011b popsat rozhodovac\u00ed n\u00e1stroje, pochopit v\u00fdhody podnik\u00e1n\u00ed a sebev\u011bdom\u011b formulovat c\u00edle sv\u00e9ho podnik\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa0858 elementor-widget elementor-widget-heading\" data-id=\"9fa0858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Dovednosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17832bb elementor-widget elementor-widget-text-editor\" data-id=\"17832bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studenti budou schopni rozv\u00edjet dovednosti pro identifikaci kl\u00ed\u010dov\u00fdch podnikatelsk\u00fdch proces\u016f, pou\u017e\u00edvat n\u00e1stroje pro rozhodov\u00e1n\u00ed, \u010dinit informovan\u00e1 rozhodnut\u00ed na z\u00e1klad\u011b p\u0159\u00edstup\u016f zalo\u017een\u00fdch na datech, analyzovat v\u00fdhody podnik\u00e1n\u00ed, formulovat jasn\u00e9 a strategick\u00e9 podnikatelsk\u00e9 c\u00edle a p\u0159izp\u016fsobovat se zm\u011bn\u00e1m na trhu a nov\u00fdm p\u0159\u00edle\u017eitostem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9761283 elementor-widget elementor-widget-heading\" data-id=\"9761283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kompetence<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f70a5 elementor-widget elementor-widget-text-editor\" data-id=\"a8f70a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studenti budou schopni efektivn\u011b pl\u00e1novat, vyhodnocovat a zlep\u0161ovat obchodn\u00ed procesy pro dlouhodobou konkurenceschopnost, vyu\u017e\u00edvat digit\u00e1ln\u00ed n\u00e1stroje a marketingov\u00e9 strategie pro roz\u0161\u00ed\u0159en\u00ed obchodn\u00edho dosahu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#006034\" class=\"elementor-element elementor-element-e6f5cca elementor-widget elementor-widget-heading\" data-id=\"e6f5cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Obsah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff83987 elementor-widget elementor-widget-heading\" data-id=\"ff83987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00davod<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24de621 elementor-widget elementor-widget-text-editor\" data-id=\"24de621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podnik\u00e1n\u00ed je hnac\u00ed silou hospod\u00e1\u0159sk\u00e9ho rozvoje prost\u0159ednictv\u00edm strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed, efektivn\u00edho \u0159\u00edzen\u00ed a inovac\u00ed. Tento modul zkoum\u00e1 kl\u00ed\u010dov\u00e9 podnikatelsk\u00e9 koncepty, kter\u00e9 pom\u00e1haj\u00ed z\u00fa\u010dastn\u011bn\u00fdm stran\u00e1m \u00fasp\u011b\u0161n\u011b \u0159\u00eddit podniky nebo farmy. Zahrnuje z\u00e1kladn\u00ed prvky, jako jsou podnikatelsk\u00e9 pl\u00e1ny, kter\u00e9 poskytuj\u00ed vizi, definuj\u00ed c\u00edle a rozd\u011bluj\u00ed zdroje pro dlouhodob\u00fd \u00fasp\u011bch. Modern\u00ed podnik\u00e1n\u00ed integruje ekonomick\u00e9, environment\u00e1ln\u00ed a soci\u00e1ln\u00ed aspekty. Zvl\u00e1\u0161tn\u00ed pozornost je v\u011bnov\u00e1na podnik\u00e1n\u00ed \u017een, kter\u00e9 podporuje rovnost a inovace, a rodinn\u00e9mu podnik\u00e1n\u00ed, kter\u00e9 zachov\u00e1v\u00e1 tradice a genera\u010dn\u00ed soudr\u017enost. Podnikatelsk\u00e1 etika, zalo\u017een\u00e1 na integrit\u011b, respektu a odpov\u011bdnosti, m\u00e1 z\u00e1sadn\u00ed v\u00fdznam pro d\u016fv\u011bru a dobrou pov\u011bst.     <\/p>\n<p>Integrace t\u011bchto t\u00e9mat nab\u00edz\u00ed komplexn\u00ed pohled na sou\u010dasn\u00e9 podnikov\u00e9 postupy, kter\u00e9 usiluj\u00ed o udr\u017eitelnost, inovace a \u00fasp\u011bch na v\u0161ech \u00farovn\u00edch podnik\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01e155 elementor-widget elementor-widget-n-accordion\" data-id=\"d01e155\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pl\u00e1nov\u00e1n\u00ed podnik\u00e1n\u00ed a podnikatelsk\u00e9 dovednosti  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5eb8251 e-con-full e-flex e-con e-child\" data-id=\"5eb8251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fca2c5 elementor-widget elementor-widget-heading\" data-id=\"2fca2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Efektivn\u00ed \u0159\u00edzen\u00ed podniku<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9caa elementor-widget elementor-widget-text-editor\" data-id=\"26e9caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podnikatel je \u010dlov\u011bk, kter\u00fd zakl\u00e1d\u00e1 nov\u00fd podnik, podstupuje zna\u010dn\u00e1 rizika a t\u011b\u017e\u00ed z v\u00fdnos\u016f. Podnikatel\u00e9 jsou pro ekonomiku \u017eivotn\u011b d\u016fle\u017eit\u00ed, proto\u017ee vyu\u017e\u00edvaj\u00ed sv\u00e9 schopnosti a iniciativu k uspokojov\u00e1n\u00ed pot\u0159eb trhu a zav\u00e1d\u011bn\u00ed inovativn\u00edch n\u00e1pad\u016f. \u00dasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed vede k zisk\u016fm a mo\u017enostem r\u016fstu (Hayes, 2024).  <\/p>\n<p>Ne\u017e se v\u0161ak rozhodneme, zda je podnik\u00e1n\u00ed skute\u010dn\u011b pro n\u00e1s, mus\u00edme si polo\u017eit ot\u00e1zku, jak\u00e9 jsou na\u0161e c\u00edle, \u010deho chceme dos\u00e1hnout a zda n\u00e1s bav\u00ed to, co d\u011bl\u00e1me. Na\u0161e motivace mus\u00ed b\u00fdt dostate\u010dn\u011b siln\u00e1, abychom se do podnik\u00e1n\u00ed skute\u010dn\u011b pustili.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfc759 elementor-widget elementor-widget-heading\" data-id=\"6cfc759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podnik\u00e1n\u00ed: Cesta kreativity a p\u0159\u00edle\u017eitost\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61d71e elementor-widget elementor-widget-text-editor\" data-id=\"d61d71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podnik\u00e1n\u00ed p\u0159in\u00e1\u0161\u00ed jedine\u010dnou kombinaci p\u0159\u00edle\u017eitost\u00ed, v\u00fdzev a osobn\u00edho uspokojen\u00ed, kter\u00e1 p\u0159itahuje lidi s viz\u00ed a ambicemi. Tv\u016fr\u010d\u00ed svoboda umo\u017e\u0148uje podnikatel\u016fm utv\u00e1\u0159et si vlastn\u00ed podnikatelskou cestu, zat\u00edmco flexibilita jim d\u00e1v\u00e1 mo\u017enost sladit pracovn\u00ed a osobn\u00ed \u017eivot. \u00dasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed jim otev\u00edr\u00e1 dve\u0159e k finan\u010dn\u00ed stabilit\u011b a z\u00e1rove\u0148 nab\u00edz\u00ed mo\u017enost prom\u011bnit sv\u00e9 v\u00e1\u0161n\u011b v lukrativn\u00ed kari\u00e9ru. P\u0159ekon\u00e1v\u00e1n\u00edm v\u00fdzev podnikatel\u00e9 posiluj\u00ed svou d\u016fv\u011bryhodnost, vytv\u00e1\u0159ej\u00ed pozitivn\u00ed vliv na sv\u00e9 okol\u00ed a poci\u0165uj\u00ed hrdost na dosa\u017een\u00ed sv\u00fdch c\u00edl\u016f. Podnik\u00e1n\u00ed je v\u00edc ne\u017e profese &#8211; je to zp\u016fsob, jak vyj\u00e1d\u0159it svou kreativitu, odhodl\u00e1n\u00ed a odvahu.    <\/p>\n<p>Zde je n\u011bkolik p\u0159\u00edklad\u016f dovednost\u00ed a siln\u00fdch str\u00e1nek, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro p\u0159ekon\u00e1n\u00ed prvn\u00edch krok\u016f na podnikatelsk\u00e9 dr\u00e1ze:<\/p>\n<ul>\n<li><strong>Motivace<\/strong>: Motivace je nezbytn\u00e1 k p\u0159ekon\u00e1n\u00ed v\u00fdzev, jako je naj\u00edm\u00e1n\u00ed zam\u011bstnanc\u016f, z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a efektivn\u00ed \u0159e\u0161en\u00ed probl\u00e9m\u016f. Pom\u00e1h\u00e1 udr\u017eet odhodl\u00e1n\u00ed a zaji\u0161\u0165uje, \u017ee investovan\u00fd \u010das, \u00fasil\u00ed a zdroje povedou k ziskov\u00e9mu a \u00fasp\u011b\u0161n\u00e9mu podniku. Vytvo\u0159en\u00ed zdrav\u00e9 rovnov\u00e1hy mezi pracovn\u00edm a soukrom\u00fdm \u017eivotem a hled\u00e1n\u00ed inspirace prost\u0159ednictv\u00edm p\u0159\u00edb\u011bh\u016f o \u00fasp\u011bchu m\u016f\u017ee d\u00e1le podpo\u0159it va\u0161i podnikatelskou cestu.  <\/li>\n<li><strong>Tv\u016fr\u010d\u00ed svoboda<\/strong>: Jednou z nejv\u011bt\u0161\u00edch v\u00fdhod podnik\u00e1n\u00ed je svoboda navrhovat a realizovat vlastn\u00ed n\u00e1pady p\u0159i v\u00fdvoji inovativn\u00edch \u0159e\u0161en\u00ed. Podnikatel\u00e9 maj\u00ed plnou autonomii p\u0159i \u0159\u00edzen\u00ed a p\u0159ij\u00edm\u00e1n\u00ed kl\u00ed\u010dov\u00fdch rozhodnut\u00ed, co\u017e umo\u017e\u0148uje vytv\u00e1\u0159et jedine\u010dn\u00e9 produkty nebo slu\u017eby p\u0159izp\u016fsoben\u00e9 pot\u0159eb\u00e1m trhu a jejich osobn\u00ed vizi. <\/li>\n<li><strong>Flexibilita<\/strong>: Schopnost nastavit si rozvrh a pracovn\u00ed dobu a rychle se p\u0159izp\u016fsobit zm\u011bn\u00e1m prost\u0159ed\u00ed, trend\u016fm na trhu, pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f nebo obchodn\u00edm podm\u00ednk\u00e1m. Jedn\u00e1 se o kl\u00ed\u010dovou vlastnost, kter\u00e1 umo\u017e\u0148uje dlouhodob\u00fd \u00fasp\u011bch a konkurenceschopnost na dynamick\u00fdch trz\u00edch. <\/li>\n<li><strong>V\u00fdzvy<\/strong>: Jako podnikatel budete \u010delit mnoha v\u00fdzv\u00e1m, kter\u00e9 s sebou nese provozov\u00e1n\u00ed podniku. Pat\u0159\u00ed mezi n\u011b zaji\u0161t\u011bn\u00ed po\u010d\u00e1te\u010dn\u00edho kapit\u00e1lu, zvl\u00e1d\u00e1n\u00ed konkurence, z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a p\u0159izp\u016fsobov\u00e1n\u00ed se zm\u011bn\u00e1m na trhu. Krom\u011b toho je nutn\u00e9 zv\u00e1\u017eit, jak udr\u017e\u00edte rovnov\u00e1hu mezi osobn\u00edm a profesn\u00edm \u017eivotem.  <\/li>\n<li><strong>Nad\u0161en\u00ed<\/strong>: Budov\u00e1n\u00ed podniku na z\u00e1klad\u011b n\u011b\u010deho, co v\u00e1s bav\u00ed, \u010din\u00ed pr\u00e1ci p\u0159\u00edjemn\u011bj\u0161\u00ed a v\u00fdzvy snaz\u0161\u00ed (Indeed, 2024).<\/li>\n<\/ul>\n<p> <\/p>\n<p>Pokud chcete, aby va\u0161e firma z\u016fstala konkurenceschopn\u00e1 a d\u00e1le rostla, je velmi d\u016fle\u017eit\u00e9, abyste se nau\u010dili identifikovat nov\u00e9 p\u0159\u00edle\u017eitosti. N\u011bkter\u00e9 p\u0159\u00edle\u017eitosti mohou b\u00fdt relativn\u011b jednodu\u0161e identifikovan\u00e9, ale ne v\u017edy tomu tak je. Mus\u00edte si osvojit dovednosti, kter\u00e9 v\u00e1m pomohou identifikovat p\u0159\u00edle\u017eitosti, o jejich\u017e existenci jste mo\u017en\u00e1 d\u0159\u00edve ani netu\u0161ili, a mus\u00edte se nau\u010dit, kter\u00e9 p\u0159\u00edle\u017eitosti stoj\u00ed za to, abyste jim v\u011bnovali \u010das, a kter\u00e9 va\u0161emu podnik\u00e1n\u00ed nepomohou posunout se vp\u0159ed (EU Business School, 2022).  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9055b2 elementor-widget elementor-widget-heading\" data-id=\"e9055b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U\u017eite\u010dn\u00e9 n\u00e1stroje pro obchodn\u00ed rozhodov\u00e1n\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d41f945 e-flex e-con-boxed e-con e-child\" data-id=\"d41f945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1ab076e e-con-full e-flex e-con e-child\" data-id=\"1ab076e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3786c08 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3786c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u0159ed pou\u017eit\u00edm rozhodovac\u00edch n\u00e1stroj\u016f bychom m\u011bli nejprve proj\u00edt p\u011bt krok\u016f, kter\u00e9 n\u00e1m pomohou vyhodnotit, zda je n\u00e1\u0161 n\u00e1pad produktivn\u00ed. Proto je t\u0159eba rozhodnut\u00ed, kter\u00e1 \u010din\u00edme, pe\u010dliv\u011b promyslet, abychom p\u0159ed kone\u010dn\u00fdm rozhodnut\u00edm u\u010dinili spr\u00e1vn\u00e9 kroky. Jak to ale ud\u011blat? Nejprve je t\u0159eba si uv\u011bdomit, co je to rozhodov\u00e1n\u00ed, ne\u017e se zastav\u00edme u jednotliv\u00fdch f\u00e1z\u00ed rozhodovac\u00edho procesu. Rozhodov\u00e1n\u00ed vy\u017eaduje volbu postupu mezi dv\u011bma nebo v\u00edce mo\u017en\u00fdmi variantami, aby bylo nalezeno \u0159e\u0161en\u00ed ur\u010dit\u00e9ho probl\u00e9mu. Rozhodov\u00e1n\u00ed je ned\u00edlnou sou\u010d\u00e1st\u00ed \u0159\u00edzen\u00ed. P\u0159ij\u00edm\u00e1n\u00ed spr\u00e1vn\u00fdch rozhodnut\u00ed je z\u00e1sadn\u00ed, a proto vedouc\u00ed pracovn\u00edci nebo mana\u017ee\u0159i v\u011bnuj\u00ed zvl\u00e1\u0161tn\u00ed pozornost p\u0159i p\u0159ij\u00edm\u00e1n\u00ed jak\u00e9hokoli obchodn\u00edho rozhodnut\u00ed (Deepon Roy, n.d.).      <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-59e6e20 e-con-full e-flex e-con e-child\" data-id=\"59e6e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac3de3 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"eac3de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"395\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-01.png\" class=\"attachment-large size-large wp-image-2964\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-01.png 599w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-01-300x198.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 1<\/b>: Zdroj: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4c462 lp-ctnt elementor-widget elementor-widget-n-accordion\" data-id=\"2a4c462\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4430\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4430\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Identifikace <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4430\" class=\"elementor-element elementor-element-af812ea e-con-full e-flex e-con e-child\" data-id=\"af812ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f45791 elementor-widget elementor-widget-text-editor\" data-id=\"0f45791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prvn\u00edm krokem p\u0159i rozhodov\u00e1n\u00ed je ur\u010den\u00ed \u00fa\u010delu a c\u00edle va\u0161\u00ed volby. Polo\u017ete si ot\u00e1zku, pro\u010d chcete toto rozhodnut\u00ed u\u010dinit, jak\u00fd probl\u00e9m \u0159e\u0161\u00ed a pro\u010d je \u0159e\u0161en\u00ed tohoto probl\u00e9mu nezbytn\u00e9. Ujasn\u011bn\u00ed c\u00edl\u016f v\u00e1m poskytne jasn\u00fd sm\u011br a umo\u017en\u00ed objektivn\u00ed p\u0159\u00edstup k rozhodov\u00e1n\u00ed.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4431\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4431\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4431\" class=\"elementor-element elementor-element-aaffd81 e-con-full e-flex e-con e-child\" data-id=\"aaffd81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428579c elementor-widget elementor-widget-text-editor\" data-id=\"428579c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shrom\u00e1\u017ed\u011bte v\u0161echny informace pot\u0159ebn\u00e9 pro va\u0161e rozhodnut\u00ed. Za\u010dn\u011bte vyhodnocen\u00edm vlastn\u00edch znalost\u00ed a poznatk\u016f a pot\u00e9 vyhledejte extern\u00ed zdroje. D\u00edky dne\u0161n\u00edm zdroj\u016fm je snadn\u011bj\u0161\u00ed ne\u017e kdy jindy naj\u00edt informace &#8211; p\u0159e\u010dt\u011bte si p\u0159\u00edslu\u0161n\u00e9 knihy nebo vyhledejte n\u00e1vod na internetu. Nezapome\u0148te tak\u00e9 zv\u00e1\u017eit v\u0161echny dostupn\u00e9 alternativn\u00ed mo\u017enosti.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4432\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4432\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Zva\u017ete v\u00fdhody a nev\u00fdhody <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4432\" class=\"elementor-element elementor-element-8eb992c e-con-full e-flex e-con e-child\" data-id=\"8eb992c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8dbde elementor-widget elementor-widget-text-editor\" data-id=\"3c8dbde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ka\u017ed\u00e9 rozhodnut\u00ed, kter\u00e9 u\u010din\u00edme, m\u00e1 sv\u00e9 d\u016fsledky. Ud\u011blejte si \u010das na to, abyste uvedli v\u0161echny potenci\u00e1ln\u00ed v\u00fdhody a nev\u00fdhody sv\u00e9ho rozhodnut\u00ed a jeho mo\u017en\u00e9 budouc\u00ed dopady. <\/p><p>Tento p\u0159\u00edstup v\u00e1m pom\u016f\u017ee \u010dinit informovan\u011bj\u0161\u00ed rozhodnut\u00ed a prohloub\u00ed va\u0161e porozum\u011bn\u00ed situaci. P\u0159em\u00fd\u0161len\u00ed o d\u016fsledc\u00edch p\u0159in\u00e1\u0161\u00ed \u0159adu v\u00fdhod. Umo\u017en\u00ed v\u00e1m prozkoumat r\u016fzn\u00e9 perspektivy a pe\u010dliv\u011b zv\u00e1\u017eit mo\u017enosti.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4433\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4433\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Rozhodn\u011bte se <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4433\" class=\"elementor-element elementor-element-bdd4f81 e-con-full e-flex e-con e-child\" data-id=\"bdd4f81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6837bbd elementor-widget elementor-widget-text-editor\" data-id=\"6837bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kdy\u017e jste identifikovali probl\u00e9m, shrom\u00e1\u017edili pot\u0159ebn\u00e9 informace a zv\u00e1\u017eili v\u0161echna pro a proti, je \u010das u\u010dinit kone\u010dn\u00e9 rozhodnut\u00ed. V\u011bnujte pozornost tomu, jak se p\u0159i sv\u00e9 volb\u011b c\u00edt\u00edte. Pokud m\u00e1te pochybnosti, v\u011bnujte chv\u00edli p\u0159ehodnocen\u00ed sv\u00e9ho rozhodnut\u00ed. Impulzivn\u00ed jedn\u00e1n\u00ed m\u016f\u017ee v\u00e9st k probl\u00e9m\u016fm, proto si p\u0159edt\u00edm, ne\u017e se rozhodnete, dvakr\u00e1t ov\u011b\u0159te, zda va\u0161e volba p\u0159in\u00e1\u0161\u00ed kr\u00e1tkodob\u00e9 nebo dlouhodob\u00e9 v\u00fdhody.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4434\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4434\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. P\u0159ezkoumejte sv\u00e9 rozhodnut\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-4434\" class=\"elementor-element elementor-element-6ff5e77 e-con-full e-flex e-con e-child\" data-id=\"6ff5e77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2447c44 elementor-widget elementor-widget-text-editor\" data-id=\"2447c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po rozhodnut\u00ed na n\u011bj nezapome\u0148te. Ka\u017ed\u00e9 rozhodnut\u00ed v\u00e1s m\u016f\u017ee n\u011b\u010demu nau\u010dit. Dobr\u00e9 v\u00fdsledky pos\u00edl\u00ed va\u0161e sebev\u011bdom\u00ed, zat\u00edmco m\u00e9n\u011b pozitivn\u00ed v\u00fdsledky v\u00e1m pomohou pochopit, co bylo \u0161patn\u011b. Pamatujte, \u017ee ne\u00fasp\u011bch nen\u00ed konec &#8211; je to p\u0159\u00edle\u017eitost k u\u010den\u00ed a r\u016fstu. Zachovejte si pozitivn\u00ed p\u0159\u00edstup, i kdy\u017e v\u011bci nep\u016fjdou podle pl\u00e1nu, a \u010dasem se v rozhodov\u00e1n\u00ed zlep\u0161\u00edte.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4fa25 elementor-widget elementor-widget-heading\" data-id=\"ee4fa25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">N\u00e1stroje pro rozhodov\u00e1n\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f6f7e elementor-widget elementor-widget-text-editor\" data-id=\"32f6f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e1stroje pro rozhodov\u00e1n\u00ed jsou metody pou\u017e\u00edvan\u00e9 k efektivn\u00edmu p\u0159\u00edstupu k \u0159e\u0161en\u00ed probl\u00e9m\u016f. Vedou proces p\u011bti f\u00e1zemi: <strong>ur\u010dov\u00e1n\u00ed<\/strong>, kdy se identifikuj\u00ed mo\u017enosti a c\u00edle, <strong>anal\u00fdza<\/strong>, kter\u00e1 zahrnuje v\u00fdzkum a posouzen\u00ed dopad\u016f, <strong>hodnocen\u00ed<\/strong>, kdy se zva\u017euj\u00ed v\u00fdhody a nev\u00fdhody jednotliv\u00fdch mo\u017enost\u00ed, <strong>v\u00fdb\u011br<\/strong>, kdy se prov\u00e1d\u00ed informovan\u00e1 volba, a <strong>hodnocen\u00ed<\/strong>, kdy se p\u0159ezkoum\u00e1vaj\u00ed kr\u00e1tkodob\u00e9 a dlouhodob\u00e9 dopady rozhodnut\u00ed. <\/p>\n<p>N\u00e1stroje pro rozhodov\u00e1n\u00ed nab\u00edzej\u00ed v\u00fdhody, jako je lep\u0161\u00ed pochopen\u00ed rozhodovac\u00edho procesu, anal\u00fdza a hodnocen\u00ed mo\u017enost\u00ed a vyu\u017eit\u00ed p\u0159\u00edstupu zalo\u017een\u00e9ho na datech pro v v\u00fdb\u011br nejlep\u0161\u00edho postupu. Umo\u017e\u0148uj\u00ed sebejist\u00e9 a informovan\u00e9 rozhodov\u00e1n\u00ed a p\u0159i d\u016fsledn\u00e9m pou\u017e\u00edv\u00e1n\u00ed \u010dasem zlep\u0161uj\u00ed schopnosti \u0159e\u0161en\u00ed probl\u00e9m\u016f a rozhodov\u00e1n\u00ed (Indeed, 2024).  <\/p>\n<p>V n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti v\u00e1m p\u0159edstav\u00edme dva nejpou\u017e\u00edvan\u011bj\u0161\u00ed n\u00e1stroje v podnik\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-40f634d e-flex e-con-boxed e-con e-child\" data-id=\"40f634d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6d2780f e-con-full e-flex e-con e-child\" data-id=\"6d2780f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8861454 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8861454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT anal\u00fdza<\/strong><\/p>\n<p>Anal\u00fdza SWOT je strategick\u00fd n\u00e1stroj pro hodnocen\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek podniku, p\u0159\u00edle\u017eitost\u00ed a hrozeb. Kombinuje vnit\u0159n\u00ed faktory (siln\u00e9 a slab\u00e9 str\u00e1nky) s vn\u011bj\u0161\u00edmi vlivy (p\u0159\u00edle\u017eitosti a hrozby) a umo\u017e\u0148uje tak z\u00edskat faktick\u00e9 poznatky a inovativn\u00ed n\u00e1pady. Efektivn\u00ed SWOT anal\u00fdza zahrnuje vstupy z r\u016fzn\u00fdch perspektiv v r\u00e1mci organizace a obvykle se pou\u017e\u00edv\u00e1 k veden\u00ed konkr\u00e9tn\u00edho rozhodnut\u00ed nebo c\u00edle. Anal\u00fdza je univerz\u00e1ln\u00ed, proto\u017ee ji lze aplikovat na jednotlivce, podnik, produkty, trh nebo konkurenta (Kenton, 2024).   <\/p>\n<p>Anal\u00fdzy SWOT jsou \u010dasto prezentov\u00e1ny v podob\u011b \u010dty\u0159kvadrantov\u00e9 tabulky, kter\u00e1 vizu\u00e1ln\u011b uspo\u0159\u00e1d\u00e1v\u00e1 vnit\u0159n\u00ed (siln\u00e9 a slab\u00e9 str\u00e1nky) a vn\u011bj\u0161\u00ed (p\u0159\u00edle\u017eitosti a hrozby) faktory, aby poskytla jasn\u00fd pohled na strategickou pozici podniku (Kenton, 2024). Tabulka se \u0159e\u0161\u00ed polo\u017een\u00edm ot\u00e1zek v n\u00ed\u017ee uveden\u00fdch kl\u00ed\u010dov\u00fdch oblastech. V\u0161echny \u00favahy a zji\u0161t\u011bn\u00ed pak systematicky zaznamen\u00e1v\u00e1me do tabulky nebo pod p\u0159\u00edslu\u0161nou oblast.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-29b0af9 e-con-full e-flex e-con e-child\" data-id=\"29b0af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc809cf dce_masking-none elementor-widget elementor-widget-image\" data-id=\"dc809cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-02.png\" class=\"attachment-large size-large wp-image-2971\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-02.png 660w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-02-300x200.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 2<\/b>: Anal\u00fdzy SWAT. Zdroj: Kenton, 2004) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a8e3a elementor-widget elementor-widget-text-editor\" data-id=\"d7a8e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anal\u00fdza SWOT se skl\u00e1d\u00e1 ze \u010dty\u0159 kl\u00ed\u010dov\u00fdch slo\u017eek, na kter\u00e9 je t\u0159eba odpov\u011bd\u011bt a odpov\u011bdi zapsat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0d19156 e-grid e-con-boxed e-con e-child\" data-id=\"0d19156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9ea0264 e-con-full e-flex e-con e-child\" data-id=\"9ea0264\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff080f elementor-widget elementor-widget-heading\" data-id=\"eff080f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Siln\u00e9 str\u00e1nky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1951b8d elementor-widget elementor-widget-text-editor\" data-id=\"1951b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Intern\u00ed faktory, kter\u00e9 organizaci poskytuj\u00ed konkuren\u010dn\u00ed v\u00fdhodu, jako je siln\u00e1 zna\u010dka, loaj\u00e1ln\u00ed z\u00e1kazn\u00edci nebo jedine\u010dn\u00e1 technologie. Klademe si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: <\/p><ol><li>Jak\u00e1 je na\u0161e konkuren\u010dn\u00ed v\u00fdhoda?<\/li><li>Jak\u00e9 m\u00e1me zdroje?<\/li><li>Kter\u00e9 produkty dob\u0159e funguj\u00ed?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-67f3372 e-con-full e-flex e-con e-child\" data-id=\"67f3372\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aeea7 elementor-widget elementor-widget-heading\" data-id=\"43aeea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Slab\u00e9 str\u00e1nky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c3e51 elementor-widget elementor-widget-text-editor\" data-id=\"a8c3e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Intern\u00ed oblasti vy\u017eaduj\u00edc\u00ed zlep\u0161en\u00ed, jako je slab\u00e1 zna\u010dka, vysok\u00e9 zadlu\u017een\u00ed nebo provozn\u00ed neefektivita. Klademe si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: <\/p><ol><li>V \u010dem se m\u016f\u017eeme zlep\u0161it?<\/li><li>Kter\u00e9 produkty nefunguj\u00ed dob\u0159e?<\/li><li>Kde n\u00e1m chyb\u00ed zdroje?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6fcd890 e-con-full e-flex e-con e-child\" data-id=\"6fcd890\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c44e040 elementor-widget elementor-widget-heading\" data-id=\"c44e040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edle\u017eitosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc5dfc elementor-widget elementor-widget-text-editor\" data-id=\"4dc5dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vn\u011bj\u0161\u00ed faktory, kter\u00e9 by mohly p\u0159in\u00e9st konkuren\u010dn\u00ed v\u00fdhody, nap\u0159\u00edklad roz\u0161\u00ed\u0159en\u00ed trhu nebo p\u0159\u00edzniv\u00e9 zm\u011bny politiky. Klademe si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: <\/p><ol><li>Jak\u00e9 nov\u00e9 technologie m\u016f\u017eeme pou\u017e\u00edt?<\/li><li>M\u016f\u017eeme roz\u0161\u00ed\u0159it na\u0161i \u010dinnost?<\/li><li>Jak\u00e9 nov\u00e9 segmenty m\u016f\u017eeme testovat?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-319baf7 e-con-full e-flex e-con e-child\" data-id=\"319baf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9683abd elementor-widget elementor-widget-heading\" data-id=\"9683abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Hrozby<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d31345 elementor-widget elementor-widget-text-editor\" data-id=\"8d31345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vn\u011bj\u0161\u00ed probl\u00e9my, kter\u00e9 mohou organizaci po\u0161kodit, v\u010detn\u011b konkurence, rostouc\u00edch n\u00e1klad\u016f nebo environment\u00e1ln\u00edch rizik. Klademe si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: <\/p><ol><li>Jak\u00e9 p\u0159edpisy se m\u011bn\u00ed?<\/li><li>Co d\u011blaj\u00ed konkurenti?<\/li><li>Jak se m\u011bn\u00ed spot\u0159ebitelsk\u00e9 trendy?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d985c1 elementor-widget elementor-widget-text-editor\" data-id=\"4d985c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategie n\u00e1m pom\u00e1h\u00e1 stav\u011bt na siln\u00fdch str\u00e1nk\u00e1ch, odstra\u0148ovat slab\u00e9 str\u00e1nky, vyu\u017e\u00edvat p\u0159\u00edle\u017eitosti a vyh\u00fdbat se hrozb\u00e1m. Metoda je v\u00fdjime\u010dn\u011b p\u0159ehledn\u00e1 a pou\u017eiteln\u00e1 pro jak\u00e9koliv na\u0161e rozhodnut\u00ed. Na z\u00e1klad\u011b anal\u00fdzy m\u016f\u017eeme upravit strategii, kterou m\u016f\u017eeme pozd\u011bji znovu p\u0159ezkoumat a v\u00fdsledky interpretovat, abychom ur\u010dili, zda v z\u00e1m\u011bru pokra\u010dovat, nebo jej p\u0159ehodnotit. Vede n\u00e1s k vyu\u017eit\u00ed ve\u0161ker\u00e9ho na\u0161eho potenci\u00e1lu. Krom\u011b toho je anal\u00fdza ned\u00edlnou sou\u010d\u00e1st\u00ed podnikatelsk\u00e9ho pl\u00e1nu (Kos, n. d.).    <\/p><p>V r\u00e1mci projektu STAY jsme vypracovali souhrnnou zpr\u00e1vu, v n\u00ed\u017e jsou obecn\u011b pops\u00e1na rizika, p\u0159\u00edle\u017eitosti, slab\u00e9 a siln\u00e9 str\u00e1nky odv\u011btv\u00ed agroturistiky. V\u00edce informac\u00ed o n\u00ed si m\u016f\u017eete p\u0159e\u010d\u00edst <a href=\"https:\/\/stay-erasmus.eu\/wp-content\/uploads\/2024\/02\/SR-STAY_CS_proofread-version.pdf.\" target=\"_blank\" rel=\"noopener\">zde<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d454cfe e-grid e-con-boxed e-con e-child\" data-id=\"d454cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a3342e5 e-con-full e-flex e-con e-child\" data-id=\"a3342e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3caad69 elementor-widget elementor-widget-heading\" data-id=\"3caad69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Siln\u00e9 str\u00e1nky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2508f97 elementor-widget elementor-widget-text-editor\" data-id=\"2508f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bohat\u00e9 kulturn\u00ed d\u011bdictv\u00ed;<\/li><li>P\u0159\u00ednos k rozvoji venkova;<\/li><li>Celoro\u010dn\u00ed nab\u00eddka;<\/li><li>Siln\u00e1 vazba mezi kvalitou krajiny a ochranou p\u0159\u00edrodn\u00edch zdroj\u016f;<\/li><li>Zv\u00fd\u0161en\u00e1 ochrana gastronomie a kulin\u00e1\u0159sk\u00fdch tradic.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2cb7306 e-con-full e-flex e-con e-child\" data-id=\"2cb7306\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a4c41 elementor-widget elementor-widget-heading\" data-id=\"01a4c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Slab\u00e9 str\u00e1nky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c05c1 elementor-widget elementor-widget-text-editor\" data-id=\"20c05c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Omezen\u00e9 mno\u017estv\u00ed dostupn\u00fdch \u00fadaj\u016f na n\u00e1rodn\u00ed a evropsk\u00e9 \u00farovni;<\/li><li>Slo\u017eitost administrativn\u00edch postup\u016f spojen\u00fdch s provozov\u00e1n\u00edm \u010dinnosti;<\/li><li>Probl\u00e9my s p\u0159izp\u016fsoben\u00edm za\u0159\u00edzen\u00ed pro zaji\u0161t\u011bn\u00ed zapojen\u00ed host\u016f;<\/li><li>Nedostate\u010dn\u00e1 infrastruktura ve venkovsk\u00fdch oblastech, v\u010detn\u011b p\u0159ipojen\u00ed k internetu, silnic a ve\u0159ejn\u00e9 dopravy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1d64187 e-con-full e-flex e-con e-child\" data-id=\"1d64187\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2beeda2 elementor-widget elementor-widget-heading\" data-id=\"2beeda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edle\u017eitosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5070d4c elementor-widget elementor-widget-text-editor\" data-id=\"5070d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Vytv\u00e1\u0159en\u00ed nezem\u011bd\u011blsk\u00fdch p\u0159\u00edjm\u016f;<\/li><li>Rostouc\u00ed popt\u00e1vka po z\u00e1\u017eitkov\u00e9 turistice;<\/li><li>V\u00fdznam pro dosa\u017een\u00ed kl\u00ed\u010dov\u00fdch c\u00edl\u016f SZP 2023-2027, \u201eGreen Deal&#8220; a strategie \u201eFarm to Fork&#8220;;<\/li><li>Vytv\u00e1\u0159en\u00ed nov\u00fdch pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed ve venkovsk\u00fdch oblastech.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-40bd6a7 e-con-full e-flex e-con e-child\" data-id=\"40bd6a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b2bc4 elementor-widget elementor-widget-heading\" data-id=\"34b2bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Hrozby<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23e256 elementor-widget elementor-widget-text-editor\" data-id=\"c23e256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Zat\u00ed\u017een\u00ed pr\u00e1vn\u00edmi p\u0159edpisy a na\u0159\u00edzen\u00edmi;<\/li><li>Odpojen\u00ed od zem\u011bd\u011blsk\u00e9 \u010dinnosti;<\/li><li>Nedostate\u010dn\u00e9 pov\u011bdom\u00ed instituc\u00ed o tomto odv\u011btv\u00ed;<\/li><li>Demografick\u00e9 zm\u011bny ve venkovsk\u00fdch oblastech, zejm\u00e9na st\u00e1rnut\u00ed populace;<\/li><li>Vysok\u00e9 investi\u010dn\u00ed n\u00e1klady spojen\u00e9 se zakl\u00e1d\u00e1n\u00edm agroturistick\u00fdch podnik\u016f;<\/li><li>Nedostate\u010dn\u00e9 vzd\u011bl\u00e1vac\u00ed programy p\u0159izp\u016fsoben\u00e9 pot\u0159eb\u00e1m odv\u011btv\u00ed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea40b64 elementor-widget elementor-widget-text-editor\" data-id=\"ea40b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Obr\u00e1zek 3<\/strong> P\u0159\u00edklad \u0159e\u0161en\u00e9 tabulky SWOT anal\u00fdzy. Zdroj: <\/em><a href=\"https:\/\/stay-erasmus.eu\/wp-content\/uploads\/2024\/02\/SR-STAY_CS_proofread-version.pdf.\" target=\"_blank\" rel=\"noopener noreferrer\">STAY project<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4ccfa elementor-widget elementor-widget-text-editor\" data-id=\"fd4ccfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business Model Canvas<\/strong><\/p><p><strong>Pro\u010d zvolit Business Model Canvas? <\/strong><\/p><p>Business Model Canvas (BMC) je d\u00edky sv\u00e9 stru\u010dnosti, p\u0159ehlednosti a flexibilit\u011b velmi praktick\u00fdm n\u00e1strojem pro pl\u00e1nov\u00e1n\u00ed podnik\u00e1n\u00ed. Mezi jeho hlavn\u00ed v\u00fdhody pat\u0159\u00ed: <\/p><p><strong>Zam\u011b\u0159en\u00ed<\/strong>: V\u0161echny podstatn\u00e9 sou\u010d\u00e1sti obchodn\u00edho modelu jsou shrom\u00e1\u017ed\u011bny na jednom m\u00edst\u011b, co\u017e podnikatel\u016fm umo\u017e\u0148uje soust\u0159edit se na jasn\u00e9 c\u00edle a efektivn\u00ed strategie, ani\u017e by zab\u0159ed\u00e1vali do zbyte\u010dn\u00fdch detail\u016f. Tento zjednodu\u0161en\u00fd p\u0159\u00edstup umo\u017e\u0148uje rychl\u00e9 stanoven\u00ed priorit a promy\u0161len\u00e9 rozhodov\u00e1n\u00ed. <\/p><p><strong>Jasnost<\/strong>: M\u00edsto dlouh\u00fdch zpr\u00e1v poskytuje BMC vizu\u00e1ln\u011b uspo\u0159\u00e1dan\u00fd p\u0159ehled, kde jsou v\u0161echny prvky jasn\u011b prezentov\u00e1ny. To usnad\u0148uje rychl\u00e9 pl\u00e1nov\u00e1n\u00ed, snadn\u011bj\u0161\u00ed pochopen\u00ed a pr\u016fb\u011b\u017en\u00e9 vyhodnocov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch podnikov\u00fdch prvk\u016f. <\/p><p><strong>Flexibilita<\/strong>: BMC umo\u017e\u0148uje vytvo\u0159it v\u00edce verz\u00ed obchodn\u00edho modelu, porovnat je a ur\u010dit nejlep\u0161\u00ed p\u0159\u00edstup. Podporuje kreativitu, experimentov\u00e1n\u00ed a p\u0159izp\u016fsobov\u00e1n\u00ed strategi\u00ed m\u011bn\u00edc\u00edm se pot\u0159eb\u00e1m nebo c\u00edl\u016fm. <\/p><p>Business Model Canvas je vynikaj\u00edc\u00edm n\u00e1strojem pro komplexn\u00ed pohled na podnikov\u00e9 operace, proto\u017ee zefektiv\u0148uje pl\u00e1nov\u00e1n\u00ed a podporuje t\u00fdmovou spolupr\u00e1ci p\u0159i propojov\u00e1n\u00ed jednotliv\u00fdch prvk\u016f podnikov\u00e9ho modelu (Pereira, 2024).<\/p><p>Business Model Canvas umo\u017e\u0148uje rychle vytvo\u0159it v\u00edce model\u016f zv\u00fdrazn\u011bn\u00edm kl\u00ed\u010dov\u00fdch prvk\u016f va\u0161eho podnik\u00e1n\u00ed a p\u0159ehlednou vizualizac\u00ed. D\u00edky jeho p\u0159enositelnosti jej lze snadno sd\u00edlet a aktualizovat, co\u017e podporuje spolupr\u00e1ci a flexibilitu (Kos, b.d.). <\/p><p>Skl\u00e1d\u00e1 se z 9 prvk\u016f, kter\u00e9 je t\u0159eba identifikovat a zapsat do tabulky. Ta poskytuje jasnou vizualizaci toho, jak by m\u011bla spole\u010dnost vypadat. Model je flexibiln\u00ed a lze jej pr\u016fb\u011b\u017en\u011b revidovat a aktualizovat. N\u00e1sleduj\u00edc\u00ed pozn\u00e1mky popisuj\u00ed ot\u00e1zky, kter\u00e9 si klademe p\u0159i definov\u00e1n\u00ed ur\u010dit\u00fdch segment\u016f, a uv\u00e1d\u011bj\u00ed p\u0159\u00edklady z odv\u011btv\u00ed agroturistiky.   <\/p><p>Lze ji \u0159e\u0161it klasick\u00fdm zp\u016fsobem, tedy vyhled\u00e1n\u00edm hotov\u00e9ho modelu a jeho vypln\u011bn\u00edm, nebo pomoc\u00ed digit\u00e1ln\u00edch verz\u00ed, jako je nap\u0159\u00edklad CANVANIZER (n\u00e1sledujte odkaz: <a href=\"https:\/\/next.canvanizer.com\/demo\/business-model-canvas?canvas-title=agroturize%2C\">next.canvanizer.com\/demo\/business-model-canvas?canvas-title=agroturize%2C.<\/a><\/p><p>Kr\u00e1tk\u00e9 vysv\u011btlen\u00ed, jak postupovat v souladu s modelem, m\u016f\u017eete shl\u00e9dnout tak\u00e9 v tomto videu:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ba186 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"07ba186\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LbbGRgGKSyg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6c912 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5a6c912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"546\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04-768x546.png\" class=\"attachment-medium_large size-medium_large wp-image-2985\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04-768x546.png 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04-300x213.png 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-04.png 977w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 4<\/b>: Moodel CANVAS. <a href=\"https:\/\/www.strategyzer.com\/library\/the-business-model-canvas\" target=\"_blank\">Zdroj<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122700a elementor-widget elementor-widget-text-editor\" data-id=\"122700a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jak vy\u0159e\u0161it Model Canvas?<\/strong><\/p><p>Business Model Canvas poskytuje jasn\u00fd a strukturovan\u00fd p\u0159ehled obchodn\u00edch operac\u00ed, umo\u017e\u0148uje efektivn\u00ed pl\u00e1nov\u00e1n\u00ed a spolupr\u00e1ci a z\u00e1rove\u0148 propojuje v\u0161echny kl\u00ed\u010dov\u00e9 sou\u010d\u00e1sti obchodn\u00edho modelu. Budete pot\u0159ebovat list pap\u00edru, tablet nebo cokoli jin\u00e9ho na psan\u00ed spolu s perem a m\u016f\u017eete za\u010d\u00edt pracovat. Model je rozd\u011blen do 9 kl\u00ed\u010dov\u00fdch stavebn\u00edch blok\u016f, do kter\u00fdch zaznamen\u00e1te konkr\u00e9tn\u00ed situace. Nakonec bu\u010f samostatn\u011b, nebo se sv\u00fdm t\u00fdmem projd\u011bte jednotliv\u00e9 segmenty, interpretujte zji\u0161t\u011bn\u00ed a vypracujte strategii. V n\u00e1sleduj\u00edc\u00edch kroc\u00edch v\u00e1m uk\u00e1\u017eeme, jak \u0159e\u0161it jednotliv\u00e9 oblasti modelu Canvas.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a9bc0 lp-ctnt elementor-widget elementor-widget-n-accordion\" data-id=\"a0a9bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1680\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1680\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> A. Z\u00e1kazn\u00edci (z\u00e1kaznick\u00e9 segmenty) <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1680\" class=\"elementor-element elementor-element-eb4f0cc e-con-full e-flex e-con e-child\" data-id=\"eb4f0cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628c6e5 elementor-widget elementor-widget-text-editor\" data-id=\"628c6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Definujte sv\u00e9 c\u00edlov\u00e9 skupiny: kdo jsou va\u0161i z\u00e1kazn\u00edci? Jak\u00e9 jsou jejich zvyky, co r\u00e1di d\u011blaj\u00ed?&#8230; <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Rodiny s d\u011btmi, p\u00e1ry, zahrani\u010dn\u00ed turist\u00e9, milovn\u00edci p\u0159\u00edrody, m\u00edstn\u00ed n\u00e1v\u0161t\u011bvn\u00edci<\/li><\/ul><\/li><\/ul><ol start=\"2\"><li>Zjist\u011bte, kdo je v\u00e1\u0161 ide\u00e1ln\u00ed z\u00e1kazn\u00edk:<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Lid\u00e9 hledaj\u00edc\u00ed autentick\u00e9 z\u00e1\u017eitky, milovn\u00edci j\u00eddla, cyklist\u00e9, p\u011b\u0161\u00ed turist\u00e9 nebo milovn\u00edci klidn\u00e9ho odpo\u010dinku v p\u0159\u00edrod\u011b.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1681\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1681\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> B. Vztahy se z\u00e1kazn\u00edky <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1681\" class=\"elementor-element elementor-element-d22f82b e-con-full e-flex e-con e-child\" data-id=\"d22f82b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15e93b4 elementor-widget elementor-widget-text-editor\" data-id=\"15e93b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Definujte, jak budete navazovat a udr\u017eovat vztahy s n\u00e1v\u0161t\u011bvn\u00edky:<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Osobn\u00ed p\u0159iv\u00edt\u00e1n\u00ed a prohl\u00eddka objektu s pr\u016fvodcem.<\/li><li>Organizace akc\u00ed, jako jsou sklizn\u011b nebo kulin\u00e1\u0159sk\u00e9 workshopy.<\/li><li>Online interakce prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed nebo osobn\u00edch doporu\u010den\u00ed.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1682\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1682\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> C. Kan\u00e1ly <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1682\" class=\"elementor-element elementor-element-9f37d0b e-con-full e-flex e-con e-child\" data-id=\"9f37d0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ba3d3 elementor-widget elementor-widget-text-editor\" data-id=\"15ba3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Ur\u010dete komunika\u010dn\u00ed kan\u00e1ly:<ul><li>Vlastn\u00ed: webov\u00e9 str\u00e1nky, soci\u00e1ln\u00ed s\u00edt\u011b, newsletter.<\/li><li>Partne\u0159i: cestovn\u00ed kancel\u00e1\u0159e, m\u00edstn\u00ed informa\u010dn\u00ed centra, rezerva\u010dn\u00ed platformy.<\/li><\/ul><\/li><li>Definujte prodejn\u00ed kan\u00e1ly pro rezervaci nebo prodej produkt\u016f \u010di slu\u017eeb. Kde bude va\u0161e sd\u011blen\u00ed viditeln\u00e9? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Online rezervace, prodej zem\u011bd\u011blsk\u00fdch produkt\u016f v obchod\u011b na statku nebo na m\u00edstn\u00edch trz\u00edch atd.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1683\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1683\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> D. Nab\u00eddka hodnoty <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1683\" class=\"elementor-element elementor-element-2b5f873 e-con-full e-flex e-con e-child\" data-id=\"2b5f873\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece5823 elementor-widget elementor-widget-text-editor\" data-id=\"ece5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Co nab\u00edz\u00edte sv\u00fdm z\u00e1kazn\u00edk\u016fm? \u010c\u00edm se li\u0161\u00edte od konkurence? V \u010dem jste jedine\u010dn\u00ed?  <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Autentick\u00fd z\u00e1\u017eitek ze \u017eivota na venkov\u011b.<\/li><li>M\u00edstn\u00ed kuchyn\u011b z ekologick\u00fdch surovin.<\/li><li>Aktivity jako j\u00edzda traktorem, pr\u00e1ce na farm\u011b, workshopy pro d\u011bti.<\/li><li>Udr\u017eiteln\u00e9 a ekologick\u00e9 ubytov\u00e1n\u00ed<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1684\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1684\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> E. Kl\u00ed\u010dov\u00e9 \u010dinnosti <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1684\" class=\"elementor-element elementor-element-46fc933 e-con-full e-flex e-con e-child\" data-id=\"46fc933\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a2258 elementor-widget elementor-widget-text-editor\" data-id=\"f3a2258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Kter\u00e9 \u00fakoly jsou z\u00e1sadn\u00ed? Jak\u00e1 je va\u0161e hlavn\u00ed \u010dinnost? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Pr\u016fvodcovsk\u00e1 \u010dinnost na farm\u011b a organizace workshop\u016f.<\/li><li>P\u0159\u00edprava ubytov\u00e1n\u00ed a poho\u0161t\u011bn\u00ed<\/li><li>Propagace na soci\u00e1ln\u00edch s\u00edt\u00edch a prost\u0159ednictv\u00edm partner\u016f.<\/li><li>V\u00fdroba a zpracov\u00e1n\u00ed m\u00edstn\u00edch zem\u011bd\u011blsk\u00fdch produkt\u016f.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1685\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1685\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> F. Kl\u00ed\u010dov\u00e9 zdroje <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1685\" class=\"elementor-element elementor-element-44797ae e-con-full e-flex e-con e-child\" data-id=\"44797ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4886d elementor-widget elementor-widget-text-editor\" data-id=\"9f4886d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Jak\u00e9 jsou va\u0161e kl\u00ed\u010dov\u00e9 zdroje, abyste mohli podnikat?<ul><li>Fyzick\u00e9: majetek, ubytov\u00e1n\u00ed, vybaven\u00ed farmy.<\/li><li>Lidsk\u00e9 zdroje: person\u00e1l pro \u0159\u00edzen\u00ed, p\u0159\u00edpravu j\u00eddel, organizaci akc\u00ed.<\/li><li>Finan\u010dn\u00ed: zdroje pro \u0159\u00e1dn\u00e9 \u0159\u00edzen\u00ed.<\/li><\/ul><\/li><li>S k\u00fdm spolupracujete? S k\u00fdm si p\u0159edstavujete, \u017ee budete pracovat? <\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>M\u00edstn\u00ed dodavatel\u00e9 potravin a n\u00e1poj\u016f.<\/li><li>Cestovn\u00ed agentury a platformy (nap\u0159. Booking, Airbnb).<\/li><li>M\u00edstn\u00ed komunitn\u00ed a kulturn\u00ed organizace pro po\u0159\u00e1d\u00e1n\u00ed akc\u00ed.<\/li><li>Obce nebo instituce podporuj\u00edc\u00ed udr\u017eiteln\u00fd cestovn\u00ed ruch.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1686\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1686\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> H. Zdroje p\u0159\u00edjm\u016f <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1686\" class=\"elementor-element elementor-element-5996de7 e-con-full e-flex e-con e-child\" data-id=\"5996de7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebeb44 elementor-widget elementor-widget-text-editor\" data-id=\"5ebeb44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Jak\u00fdm zp\u016fsobem budete generovat p\u0159\u00edjmy ze sv\u00e9 \u010dinnosti?<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>Rezervace ubytov\u00e1n\u00ed.<\/li><li>Veden\u00ed workshop\u016f (kulin\u00e1\u0159sk\u00e9, zem\u011bd\u011blsk\u00e9 \u010dinnosti).<\/li><li>Prodej m\u00edstn\u00edch zem\u011bd\u011blsk\u00fdch produkt\u016f.<\/li><li>Organizace akc\u00ed (svatby, teambuildingy, ochutn\u00e1vky).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1687\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1687\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> I. Struktura n\u00e1klad\u016f <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-1687\" class=\"elementor-element elementor-element-b348f8d e-con-full e-flex e-con e-child\" data-id=\"b348f8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9f441 elementor-widget elementor-widget-text-editor\" data-id=\"7f9f441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Vyjmenujte v\u0161echny n\u00e1klady, kter\u00e9 v\u00e1s \u010dekaj\u00ed.<\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li>\u00dadr\u017eba nemovitosti a ubytov\u00e1n\u00ed.<\/li><li>N\u00e1klady na propagaci a digit\u00e1ln\u00ed marketing.<\/li><li>Platy zam\u011bstnanc\u016f a sez\u00f3nn\u00edch pracovn\u00edk\u016f.<\/li><li>N\u00e1kup nebo \u00fadr\u017eba zem\u011bd\u011blsk\u00e9ho vybaven\u00ed a materi\u00e1lu.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit2\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit2\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Anal\u00fdza trhu <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ae00b60 e-con-full e-flex e-con e-child\" data-id=\"ae00b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4c981 elementor-widget elementor-widget-text-editor\" data-id=\"ba4c981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anal\u00fdza trhu pom\u00e1h\u00e1 identifikovat trendy v odv\u011btv\u00ed, odli\u0161it se od konkurence a minimalizovat rizika p\u0159i zah\u00e1jen\u00ed nebo \u00faprav\u011b podnik\u00e1n\u00ed. Pom\u00e1h\u00e1 odhadnout potenci\u00e1ln\u00ed \u00fasp\u011bch va\u0161\u00ed zna\u010dky a produkt\u016f p\u0159i vstupu na trh. Tato anal\u00fdza zahrnuje kvantitativn\u00ed \u00fadaje, jako je velikost trhu, cenov\u00e9 trendy a progn\u00f3zy tr\u017eeb, a tak\u00e9 kvalitativn\u00ed poznatky, v\u010detn\u011b preferenc\u00ed, hodnot a n\u00e1kupn\u00edho chov\u00e1n\u00ed spot\u0159ebitel\u016f (Coursera, 2024).  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72eeee elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e72eeee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"465\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-05.png\" class=\"attachment-medium_large size-medium_large wp-image-2992\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-05.png 697w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-05-300x200.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 5: <\/b>Zdroj: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352a73a elementor-widget elementor-widget-text-editor\" data-id=\"352a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pr\u016fzkum trhu kombinuje poznatky o spot\u0159ebitel\u00edch a ekonomick\u00fdch trendech s c\u00edlem zp\u0159esnit obchodn\u00ed n\u00e1pady a sn\u00ed\u017eit rizika. Znalost c\u00edlov\u00e9 skupiny je od za\u010d\u00e1tku kl\u00ed\u010dov\u00e1. Shroma\u017e\u010fov\u00e1n\u00ed demografick\u00fdch \u00fadaj\u016f &#8211; nap\u0159\u00edklad o v\u011bku, p\u0159\u00edjmech a z\u00e1jmech &#8211; pom\u00e1h\u00e1 posoudit popt\u00e1vku, velikost trhu, konkurenci a ceny. V\u00fdzkum m\u016f\u017eete prov\u00e1d\u011bt s vyu\u017eit\u00edm existuj\u00edc\u00edch \u00fadaj\u016f (trendy v odv\u011btv\u00ed, demografick\u00e9 \u00fadaje) pro rychl\u00e9 z\u00edsk\u00e1n\u00ed informac\u00ed nebo p\u0159\u00edm\u00fdm v\u00fdzkumem (pr\u016fzkumy, rozhovory) pro z\u00edsk\u00e1n\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f na m\u00edru. Zat\u00edmco existuj\u00edc\u00ed zdroje \u0161et\u0159\u00ed \u010das, p\u0159\u00edm\u00fd v\u00fdzkum poskytuje hlub\u0161\u00ed porozum\u011bn\u00ed, ale vy\u017eaduje v\u00edce \u00fasil\u00ed. Metody, jako jsou pr\u016fzkumy, dotazn\u00edky, skupinov\u00e9 diskuze a rozhovory, pom\u00e1haj\u00ed podnik\u016fm pochopit chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a zlep\u0161it strategie (SBA, n.d.).     <\/p>\n<p>Stru\u010dn\u011b shrneme d\u016fle\u017eit\u00e9 kroky, kter\u00e9 je t\u0159eba p\u0159i anal\u00fdze trhu zv\u00e1\u017eit:<\/p>\n<ol>\n<li><strong>Zkoumejte sv\u00e9 odv\u011btv\u00ed<\/strong> &#8211; Poznejte odv\u011btv\u00ed, jeho trendy, velikost trhu, p\u0159\u00edjmy, p\u0159edpisy a p\u0159\u00edle\u017eitosti pro inovace.<\/li>\n<li><strong>Prozkoumejte konkuren\u010dn\u00ed prost\u0159ed\u00ed<\/strong> &#8211; Identifikujte kl\u00ed\u010dov\u00e9 konkurenty, jejich nab\u00eddky, ceny, marketingov\u00e9 strategie a taktiky zapojen\u00ed z\u00e1kazn\u00edk\u016f.<\/li>\n<li><strong>Identifikace mezer na trhu<\/strong> &#8211; Anal\u00fdzou nedostatk\u016f konkurence a po\u017eadavk\u016f spot\u0159ebitel\u016f zjist\u011bte, jak\u00e9 pot\u0159eby na trhu nejsou uspokojeny.<\/li>\n<li><strong>Definujte sv\u016fj c\u00edlov\u00fd trh<\/strong> &#8211; Rozd\u011blte sv\u00e9 publikum na z\u00e1klad\u011b demografick\u00fdch a psychografick\u00fdch \u00fadaj\u016f, \u017eivotn\u00edho stylu a probl\u00e9m\u016f, kter\u00fdm \u010del\u00ed.<\/li>\n<li><strong>Identifikujte p\u0159ek\u00e1\u017eky vstupu na trh<\/strong> &#8211; Rozpoznejte p\u0159ek\u00e1\u017eky, jako jsou n\u00e1klady na zah\u00e1jen\u00ed \u010dinnosti, pr\u00e1vn\u00ed po\u017eadavky, konkurence a ekonomick\u00e9 faktory, kter\u00e9 by mohly ovlivnit \u00fasp\u011bch.<\/li>\n<li><strong>Vytvo\u0159en\u00ed progn\u00f3zy prodeje<\/strong> &#8211; Odhadn\u011bte budouc\u00ed prodej na z\u00e1klad\u011b velikosti trhu, cen, o\u010dek\u00e1van\u00e9 popt\u00e1vky a n\u00e1klad\u016f na v\u00fdrobu\/reklamu.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit3\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit3\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Definov\u00e1n\u00ed obchodn\u00edch c\u00edl\u016f a z\u00e1m\u011br\u016f <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-35bfcc2 e-con-full e-flex e-con e-child\" data-id=\"35bfcc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698ea01 elementor-widget elementor-widget-heading\" data-id=\"698ea01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stanoven\u00ed obchodn\u00edch c\u00edl\u016f a z\u00e1m\u011br\u016f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-ad118b9 e-flex e-con-boxed e-con e-child\" data-id=\"ad118b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-e7282a4 e-con-full e-flex e-con e-child\" data-id=\"e7282a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17619c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17619c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Podnikatelsk\u00e9 c\u00edle<\/strong> jsou konkr\u00e9tn\u00ed kroky k dosa\u017een\u00ed c\u00edl\u016f podniku, zam\u011b\u0159en\u00e9 na provoz, p\u0159\u00edjmy, r\u016fst a produktivitu. Poskytuj\u00ed majitel\u016fm a zam\u011bstnanc\u016fm jasnou p\u0159edstavu o podnik\u00e1n\u00ed, sjednocuj\u00ed jejich \u00fasil\u00ed a sm\u011b\u0159ov\u00e1n\u00ed. C\u00edle mohou b\u00fdt strategick\u00e9 (dlouhodob\u00e9, rozs\u00e1hl\u00e9 c\u00edle) nebo operativn\u00ed (kr\u00e1tkodob\u00e9 kroky podporuj\u00edc\u00ed strategick\u00e9 c\u00edle). Tyto c\u00edle jsou nezbytn\u00e9 pro efektivn\u00ed r\u016fst a rozvoj zam\u011bstnanc\u016f. Podnikov\u00e9 c\u00edle jsou kl\u00ed\u010dov\u00e9, proto\u017ee sla\u010fuj\u00ed jednotlivce s viz\u00ed spole\u010dnosti, zvy\u0161uj\u00ed kvalitu produkt\u016f, p\u0159itahuj\u00ed a udr\u017euj\u00ed \u0161pi\u010dkov\u00e9 talenty, podporuj\u00ed veden\u00ed, podporuj\u00ed inovace, zvy\u0161uj\u00ed p\u0159\u00edjmy a produktivitu (Simplilearn, 2023).    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-a1166ce e-con-full e-flex e-con e-child\" data-id=\"a1166ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771b5a2 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"771b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"285\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-06.png\" class=\"attachment-medium_large size-medium_large wp-image-2999\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-06.png 369w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-06-300x232.png 300w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 6:<\/b> Zdroj: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61b0f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd61b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Obchodn\u00ed c\u00edle<\/strong> jsou c\u00edle pl\u00e1novan\u00e9 v r\u00e1mci podniku, kter\u00e9 mus\u00ed b\u00fdt m\u011b\u0159iteln\u00e9 a dosa\u017eiteln\u00e9. Mohou b\u00fdt definov\u00e1ny pro kr\u00e1tkodob\u00e9 nebo dlouhodob\u00e9 obdob\u00ed a jsou kl\u00ed\u010dov\u00e9 pro sb\u011br dat, proto\u017ee umo\u017e\u0148uj\u00ed r\u016fzn\u00e9 anal\u00fdzy, kter\u00e9 pom\u00e1haj\u00ed interpretovat v\u00fdkonnost podniku a dosahov\u00e1n\u00ed v\u00fdsledk\u016f. George T. Doran je definoval v roce 1981 ve sv\u00e9m \u010dl\u00e1nku &#8222;There&#8217;s a S.M.A.R.T. Way to Write Management&#8217;s Goals and Objectives&#8220;, kde popsal, \u017ee obchodn\u00ed c\u00edle by m\u011bly m\u00edt v\u00fdznamn\u00fd dopad na organizaci. Zd\u016fraznil, \u017ee mus\u00ed b\u00fdt m\u011b\u0159iteln\u00e9 a dosa\u017eiteln\u00e9.   <\/p><p><strong>Zkratka SMART<\/strong>, kter\u00e1 se b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 p\u0159i hodnocen\u00ed v\u00fdkonu, pom\u00e1h\u00e1 mana\u017eer\u016fm a zam\u011bstnanc\u016fm jasn\u011b definovat kroky pot\u0159ebn\u00e9 k dosa\u017een\u00ed \u00fasp\u011bchu a efektivn\u011b sd\u011blit o\u010dek\u00e1v\u00e1n\u00ed. Nap\u0159\u00edklad majitel mal\u00e9 firmy si m\u016f\u017ee stanovit c\u00edl zlep\u0161it metody komunikace, p\u0159i\u010dem\u017e je t\u0159eba zajistit, aby byl c\u00edl realistick\u00fd, dosa\u017eiteln\u00fd a \u010dasov\u011b ohrani\u010den\u00fd pro zv\u00fd\u0161en\u00ed efektivity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-b383dba e-flex e-con-boxed e-con e-child\" data-id=\"b383dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acede1b elementor-widget elementor-widget-heading\" data-id=\"acede1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SMART je zkratka, kter\u00e1 znamen\u00e1:\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e8a2f elementor-widget elementor-widget-text-editor\" data-id=\"e8e8a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Konkr\u00e9tnost <\/strong>(specific): Je t\u0159eba jasn\u011b definovat c\u00edl s co nejv\u011bt\u0161\u00edm mno\u017estv\u00edm podrobnost\u00ed. Obecn\u011b plat\u00ed, \u017ee \u010d\u00edm je c\u00edl p\u0159esn\u011bj\u0161\u00ed a v\u00edce zam\u011b\u0159en\u00fd an podrobnosti, t\u00edm snadn\u011bji se ur\u010duj\u00ed kroky nezbytn\u00e9 k jeho dosa\u017een\u00ed. Dob\u0159e definovan\u00fd c\u00edl poskytuje jasn\u00fd sm\u011br, d\u00edky \u010demu\u017e je proces strukturovan\u011bj\u0161\u00ed a realizovateln\u011bj\u0161\u00ed.  <\/p><p>P\u0159\u00edklad: &#8222;Zv\u00fd\u0161it po\u010det host\u016f ubytovan\u00fdch na farm\u011b o 20 % b\u011bhem jednoho roku nab\u00eddkou z\u00e1\u017eitk\u016f s pr\u016fvodcem&#8220;.<\/p><p><strong>M\u011b\u0159itelnost <\/strong>(measurable): Je t\u0159eba stanovit jasn\u00e1 krit\u00e9ria pro sledov\u00e1n\u00ed pokroku a ur\u010den\u00ed \u00fasp\u011bchu. M\u011b\u0159itelnost zaji\u0161\u0165uje, \u017ee existuj\u00ed konkr\u00e9tn\u00ed d\u016fkazy pro posouzen\u00ed, zda je c\u00edle dosahov\u00e1no, co\u017e usnad\u0148uje sledov\u00e1n\u00ed zlep\u0161en\u00ed a udr\u017een\u00ed spr\u00e1vn\u00e9ho sm\u011bru. <\/p><p>P\u0159\u00edklad: &#8222;Dos\u00e1hnout alespo\u0148 50 rezervac\u00ed m\u011bs\u00ed\u010dn\u011b nav\u00edc d\u00edky lep\u0161\u00edmu digit\u00e1ln\u00edmu marketingu a m\u00edstn\u00edm partnerstv\u00edm.&#8220;<\/p><p><strong>Dosa\u017eitelnost <\/strong>(achievable): Stanoven\u00fd c\u00edl mus\u00ed b\u00fdt realistick\u00fd, aby jej bylo mo\u017en\u00e9 ve stanoven\u00e9m \u010dasov\u00e9m r\u00e1mci splnit nebo udr\u017eet.<\/p><p>P\u0159\u00edklad: &#8222;Zlep\u0161it z\u00e1\u017eitek n\u00e1v\u0161t\u011bvn\u00edk\u016f t\u00edm, \u017ee v p\u0159\u00ed\u0161t\u00edch \u0161esti m\u011bs\u00edc\u00edch vyvinu dv\u011b nov\u00e9 agroturistick\u00e9 aktivity (workshopy v\u00fdroby s\u00fdr\u016f a prohl\u00eddky vinic).&#8220;<\/p><p><strong>Relevantnost <\/strong>(realistic): C\u00edl mus\u00ed b\u00fdt smyslupln\u00fd a v souladu s va\u0161imi z\u00e1kladn\u00edmi hodnotami, dlouhodobou viz\u00ed a celkov\u00fdmi c\u00edli. M\u011bl by p\u0159\u00edmo p\u0159isp\u00edvat k \u0161ir\u0161\u00edm priorit\u00e1m a m\u00edt jasn\u00fd \u00fa\u010del p\u0159i dosahov\u00e1n\u00ed po\u017eadovan\u00fdch v\u00fdsledk\u016f. <\/p><p>P\u0159\u00edklad: &#8222;Spustit program ekologick\u00fdch pobyt\u016f na farm\u011b s vyu\u017eit\u00edm obnoviteln\u00fdch zdroj\u016f energie a metod ekologick\u00e9ho zem\u011bd\u011blstv\u00ed, pro p\u0159il\u00e1k\u00e1n\u00ed ekologicky sm\u00fd\u0161lej\u00edc\u00ed cestovatel\u016f.&#8220;<\/p><p><strong>\u010casov\u00e1 omezenost<\/strong> (timely): C\u00edl by m\u011bl m\u00edt stanoven jasn\u00fd term\u00edn nebo \u010dasov\u00fd r\u00e1mec pro dokon\u010den\u00ed. Stanoven\u00ed konkr\u00e9tn\u00edho \u010dasov\u00e9ho limitu pom\u00e1h\u00e1 udr\u017eet soust\u0159ed\u011bn\u00ed, sledovat pokrok a vytv\u00e1\u0159et pocit nal\u00e9havosti pro efektivn\u00ed dosa\u017een\u00ed c\u00edle (Yasar, 2022). <\/p><p>P\u0159\u00edklady: &#8222;Do \u0161esti m\u011bs\u00edc\u016f zav\u00e9st stravov\u00e1n\u00ed z farmy na st\u016fl a zjistit zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f, pro zdokonalen\u00ed nab\u00eddky.&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc344ed elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc344ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"427\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-07.png\" class=\"attachment-medium_large size-medium_large wp-image-3006\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-07.png 637w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-07-300x201.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 7<\/b>: Zdroj: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d1861 elementor-widget elementor-widget-text-editor\" data-id=\"91d1861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jak ps\u00e1t obchodn\u00ed c\u00edle? <\/strong><\/p><p><strong>V\u00fdhody <\/strong>c\u00edl\u016f SMART pom\u00e1haj\u00ed jednotlivc\u016fm i firm\u00e1m dosahovat kr\u00e1tkodob\u00fdch i dlouhodob\u00fdch c\u00edl\u016f t\u00edm, \u017ee poskytuj\u00ed jasn\u00e9 zam\u011b\u0159en\u00ed a sm\u011br. Rozd\u011bluj\u00ed obecn\u00e9 c\u00edle na konkr\u00e9tn\u00ed, realizovateln\u00e9 kroky, co\u017e usnad\u0148uje sledov\u00e1n\u00ed pokroku a vyhodnocov\u00e1n\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek. Tyto c\u00edle zvy\u0161uj\u00ed motivaci t\u00edm, \u017ee stanovuj\u00ed jasn\u00e1 m\u011b\u0159\u00edtka a povzbuzuj\u00ed k akci, \u010d\u00edm\u017e posouvaj\u00ed jednotlivce za hranice jejich komfortn\u00ed z\u00f3ny. Vedou tak\u00e9 k rychlej\u0161\u00edm v\u00fdsledk\u016fm, proto\u017ee sni\u017euj\u00ed \u010das str\u00e1ven\u00fd nad nepodstatn\u00fdmi \u00fakoly a v\u010das odhaluj\u00ed potenci\u00e1ln\u00ed probl\u00e9my. C\u00edle SMART nav\u00edc zvy\u0161uj\u00ed v\u00fdkonnost t\u00edm, \u017ee p\u0159esn\u011b ur\u010duj\u00ed oblasti, kter\u00e9 je t\u0159eba zlep\u0161it, a poskytuj\u00ed pocit uspokojen\u00ed, proto\u017ee se sleduje pokrok v \u010dase.    <\/p><p>Seps\u00e1n\u00ed jasn\u00fdch a realizovateln\u00fdch obchodn\u00edch c\u00edl\u016f je z\u00e1sadn\u00ed pro veden\u00ed podniku k \u00fasp\u011bchu. P\u0159i tvorb\u011b efektivn\u00edch obchodn\u00edch c\u00edl\u016f postupujte podle n\u00e1sleduj\u00edc\u00edch krok\u016f: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c36e lp-ctnt elementor-widget elementor-widget-n-accordion\" data-id=\"c17c36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2020\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2020\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ur\u010dete svou vizi a posl\u00e1n\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit3 e-n-accordion-item-2020\" class=\"elementor-element elementor-element-4bbc13b e-con-full e-flex e-con e-child\" data-id=\"4bbc13b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d70a36 elementor-widget elementor-widget-text-editor\" data-id=\"3d70a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za\u010dn\u011bte t\u00edm, \u017ee slad\u00edte sv\u00e9 obchodn\u00ed c\u00edle s viz\u00ed (dlouhodob\u00fdmi aspiracemi) a posl\u00e1n\u00edm (z\u00e1kladn\u00edm \u00fa\u010delem a hodnotami) va\u0161eho podniku. T\u00edm zajist\u00edte, \u017ee v\u0161echny c\u00edle budou podporovat celkov\u00e9 sm\u011b\u0159ov\u00e1n\u00ed podniku. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2021\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2021\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pou\u017eijte krit\u00e9ria SMART <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit3 e-n-accordion-item-2021\" class=\"elementor-element elementor-element-8437cfe e-con-full e-flex e-con e-child\" data-id=\"8437cfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca104ce elementor-widget elementor-widget-text-editor\" data-id=\"ca104ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definujte, jak budete navazovat a udr\u017eovat vztahy s n\u00e1v\u0161t\u011bvn\u00edky:<\/p><ul><li><strong>Konkr\u00e9tn\u00ed <\/strong>&#8211; Jasn\u011b uve\u010fte, \u010deho chcete dos\u00e1hnout.<\/li><li><strong>M\u011b\u0159iteln\u00fd <\/strong>&#8211; Definujte, jak se bude m\u011b\u0159it \u00fasp\u011bch (kvantifikovateln\u00e9 metriky).<\/li><li><strong>Dosa\u017eiteln\u00fd <\/strong>&#8211; Ujist\u011bte se, \u017ee c\u00edl je realistick\u00fd na z\u00e1klad\u011b zdroj\u016f a mo\u017enost\u00ed.<\/li><li><strong>Relevantn\u00ed <\/strong>\u2013 C\u00edl by m\u011bl b\u00fdt v souladu s obchodn\u00edmi prioritami a dlouhodob\u00fdmi c\u00edli.<\/li><li><strong>\u010casov\u011b omezen\u00fd<\/strong> &#8211; Stanovte term\u00edn dosa\u017een\u00ed c\u00edle<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2022\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2022\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Rozli\u0161ujte mezi kr\u00e1tkodob\u00fdmi a dlouhodob\u00fdmi c\u00edli <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit3 e-n-accordion-item-2022\" class=\"elementor-element elementor-element-8b7f1d8 e-con-full e-flex e-con e-child\" data-id=\"8b7f1d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e967a95 elementor-widget elementor-widget-text-editor\" data-id=\"e967a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Kr\u00e1tkodob\u00e9 c\u00edle<\/strong> (3-12 m\u011bs\u00edc\u016f) se zam\u011b\u0159uj\u00ed na okam\u017eit\u00e1 zlep\u0161en\u00ed, jako je spu\u0161t\u011bn\u00ed marketingov\u00e9 kampan\u011b nebo zlep\u0161en\u00ed slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li><li><strong>Dlouhodob\u00e9 c\u00edle<\/strong> (1-5+ let) jsou hnac\u00ed silou r\u016fstu firmy, nap\u0159\u00edklad expanze na nov\u00e9 trhy nebo zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1509ed elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f1509ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"406\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-08.png\" class=\"attachment-medium_large size-medium_large wp-image-3013\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-08.png 486w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-08-300x251.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 8:<\/b> Zdroj: CANVA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8cfd0 elementor-widget elementor-widget-heading\" data-id=\"eb8cfd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stanoven\u00ed finan\u010dn\u00edho r\u00e1mce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-f12bae6 e-con-full e-flex e-con e-child\" data-id=\"f12bae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e474495 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e474495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finan\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed hraje z\u00e1sadn\u00ed roli v \u00fasp\u011bchu podniku, proto\u017ee potvrzuje jeho proveditelnost a zaji\u0161\u0165uje, \u017ee jeho c\u00edle jsou finan\u010dn\u011b dosa\u017eiteln\u00e9. Vytvo\u0159en\u00ed jasn\u00e9ho finan\u010dn\u00edho pl\u00e1nu na po\u010d\u00e1tku pom\u00e1h\u00e1 podnik\u016fm efektivn\u011b \u0159\u00eddit zdroje a stanovit realistick\u00e9 finan\u010dn\u00ed c\u00edle. Tato jasnost umo\u017e\u0148uje vedouc\u00edm pracovn\u00edk\u016fm p\u0159ij\u00edmat informovan\u00e1 rozhodnut\u00ed o p\u0159id\u011blov\u00e1n\u00ed zdroj\u016f a budouc\u00edch investic\u00edch.  <\/p>\n<p>Finan\u010dn\u00ed pl\u00e1ny jsou nav\u00edc cenn\u00fdm n\u00e1strojem pro posouzen\u00ed ziskovosti nov\u00fdch iniciativ nebo produktov\u00fdch \u0159ad. Porovn\u00e1n\u00edm p\u0159edpokl\u00e1dan\u00fdch p\u0159\u00edjm\u016f s odhadovan\u00fdmi n\u00e1klady mohou rozhodovac\u00ed org\u00e1ny posoudit, zda se vyplat\u00ed podnik realizovat. Finan\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed tak podporuje strategick\u00fd r\u016fst, \u0159\u00edzen\u00ed rizik a dlouhodobou udr\u017eitelnost podniku (Indeed, 2024).  <\/p>\n<p>Je d\u016fle\u017eit\u00e9 m\u00edt jasn\u00fd p\u0159ehled o sv\u00fdch p\u0159\u00edjmech a v\u00fddaj\u00edch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-3a90ba5 e-con-full e-flex e-con e-child\" data-id=\"3a90ba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7949714 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7949714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"387\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-09.png\" class=\"attachment-medium_large size-medium_large wp-image-3020\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-09.png 627w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-09-300x185.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 9:<\/b> Zdroj: Pixely<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a66f1 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"35a66f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KbqVf8ePmTI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c557377 elementor-widget elementor-widget-heading\" data-id=\"c557377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mana\u017eersk\u00e9 a v\u016fd\u010d\u00ed dovednosti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbc9c5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ecbc9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mana\u017eersk\u00e9 dovednosti se zam\u011b\u0159uj\u00ed na pl\u00e1nov\u00e1n\u00ed, organizaci a kontrolu zdroj\u016f s c\u00edlem zajistit efektivn\u00ed ka\u017edodenn\u00ed provoz. V\u016fd\u010d\u00ed dovednosti se naopak zam\u011b\u0159uj\u00ed na inspiraci a motivaci jednotlivc\u016f k dosa\u017een\u00ed spole\u010dn\u00fdch c\u00edl\u016f, utv\u00e1\u0159en\u00ed organiza\u010dn\u00ed kultury a podporu t\u00fdmov\u00e9ho \u00fasp\u011bchu. Zat\u00edmco management klade d\u016fraz na strukturu a efektivitu, veden\u00ed se soust\u0159ed\u00ed na vizi a vliv.  <\/p>\n<p>Veden\u00ed a \u0159\u00edzen\u00ed vy\u017eaduje rozvoj z\u00e1kladn\u00edch dovednost\u00ed, v\u010detn\u011b strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed pro p\u0159edv\u00edd\u00e1n\u00ed v\u00fdzev a stanoven\u00ed c\u00edl\u016f, efektivn\u00ed komunikace pro d\u016fv\u011bru a spolupr\u00e1ci a budov\u00e1n\u00ed t\u00fdmu pro inspiraci a koordinaci \u00fasil\u00ed. Pro vedouc\u00ed pracovn\u00edky je d\u016fle\u017eit\u00e9 osvojit si rozhodovac\u00ed dovednosti pro \u0159\u00edzen\u00ed rizik, strategie \u0159e\u0161en\u00ed konflikt\u016f pro harmonick\u00e9 pracovn\u00ed prost\u0159ed\u00ed a dovednosti projektov\u00e9ho \u0159\u00edzen\u00ed pro dosa\u017een\u00ed v\u010dasn\u00fdch a rozpo\u010dtov\u00fdch v\u00fdsledk\u016f. Dovednosti v oblasti finan\u010dn\u00edho \u0159\u00edzen\u00ed umo\u017e\u0148uj\u00ed optimalizaci zdroj\u016f, zat\u00edmco dovednosti v oblasti \u0159\u00edzen\u00ed \u010dasu zvy\u0161uj\u00ed produktivitu a rovnov\u00e1hu. Dovednosti \u0159e\u0161en\u00ed probl\u00e9m\u016f podporuj\u00ed inovace a \u0159\u00edzen\u00ed zm\u011bn zaji\u0161\u0165uje p\u0159izp\u016fsobivost v dynamick\u00e9m prost\u0159ed\u00ed. Spole\u010dn\u011b tyto kompetence umo\u017e\u0148uj\u00ed vedouc\u00edm pracovn\u00edk\u016fm dosahovat \u00fasp\u011bchu, podporovat spolupr\u00e1ci a sladit v\u00fdkon s inspirativn\u00edm veden\u00edm (Gloucestershire College, 2023).    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae4310 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0ae4310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-10.png\" class=\"attachment-medium_large size-medium_large wp-image-3027\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-10.png 768w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-10-300x200.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 10<\/b><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit4\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit4\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Dal\u0161\u00ed faktory, kter\u00e9 mohou ovlivnit podnik\u00e1n\u00ed  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-3ed3a55 e-con-full e-flex e-con e-child\" data-id=\"3ed3a55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b519382 elementor-widget elementor-widget-text-editor\" data-id=\"b519382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mana\u017ee\u0159i zem\u011bd\u011blsk\u00fdch podnik\u016f jsou p\u0159ev\u00e1\u017en\u011b mu\u017ei a jsou relativn\u011b star\u0161\u00ed. Jsou zodpov\u011bdn\u00ed za ka\u017edodenn\u00ed finan\u010dn\u00ed a v\u00fdrobn\u00ed operace farmy, p\u0159ij\u00edmaj\u00ed kl\u00ed\u010dov\u00e1 rozhodnut\u00ed o v\u00fdb\u011bru plodin, chovu hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at, n\u00e1kupu materi\u00e1lu a prodeji. V tomto smyslu funguj\u00ed jako zem\u011bd\u011blci, kte\u0159\u00ed dohl\u00ed\u017eej\u00ed na strategick\u00e9 i provozn\u00ed aspekty \u0159\u00edzen\u00ed farmy. Ka\u017ed\u00e1 farma m\u00e1 pouze jednoho ur\u010den\u00e9ho mana\u017eera, kter\u00fdm je \u010dasto vlastn\u00edk, i kdy\u017e tomu tak nen\u00ed v\u017edy, zejm\u00e9na pokud farma funguje jako pr\u00e1vnick\u00e1 osoba. V roce 2020 tvo\u0159ili p\u0159ibli\u017en\u011b 68,4 % z 9,1 milionu mana\u017eer\u016f zem\u011bd\u011blsk\u00fdch podnik\u016f v EU mu\u017ei, p\u0159i\u010dem\u017e v\u00edce ne\u017e polovin\u011b (57,6 %) bylo nejm\u00e9n\u011b 55 let. P\u0159itom pouze 11,9 % mana\u017eer\u016f zem\u011bd\u011blsk\u00fdch podnik\u016f tvo\u0159ili mlad\u00ed zem\u011bd\u011blci (mlad\u0161\u00ed 40 let) (Eurostat, 2022).     <\/p>\n<p>Evropa si uv\u011bdomuje tuto demografickou v\u00fdzvu a aktivn\u011b podporuje omlazen\u00ed zem\u011bd\u011blsk\u00e9ho odv\u011btv\u00ed, podporuje mlad\u0161\u00ed generace, aby p\u0159evzaly zem\u011bd\u011blsk\u00e9 podniky, a zvy\u0161uje po\u010det \u017een ve vedouc\u00edm postaven\u00ed v tomto odv\u011btv\u00ed.<\/p>\n<p>Pos\u00edlen\u00ed postaven\u00ed \u017een a rodinn\u00e9 podniky jsou z\u00e1kladn\u00edmi pil\u00ed\u0159i evropsk\u00e9 ekonomiky a v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k inovac\u00edm, udr\u017eitelnosti a rozvoji. Evropsk\u00e1 komise uzn\u00e1v\u00e1 v\u00fdznam ekonomick\u00e9 \u00fa\u010dasti \u017een a podporuje iniciativy zam\u011b\u0159en\u00e9 na zlep\u0161en\u00ed jejich podnikatelsk\u00fdch dovednost\u00ed, sebev\u011bdom\u00ed a mo\u017enost\u00ed navazov\u00e1n\u00ed kontakt\u016f. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4261f4d elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4261f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"420\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3041\" alt=\"\" srcset=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11.jpg 420w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11-300x300.jpg 300w, https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-11-150x150.jpg 150w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 11:<\/b> Zdroj: ChatGPT 40<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a379583 elementor-widget elementor-widget-heading\" data-id=\"a379583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pos\u00edlen\u00ed postaven\u00ed \u017een<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e367c elementor-widget elementor-widget-text-editor\" data-id=\"86e367c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zem\u011bd\u011blstv\u00ed je profese, v n\u00ed\u017e p\u0159eva\u017euj\u00ed mu\u017ei &#8211; v roce 2020 bylo mezi zem\u011bd\u011blci pouze 31,6 % \u017een. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efe439 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2efe439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"264\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/uploads\/2025\/04\/WP3_A2_TM_M2-12.gif\" class=\"attachment-large size-large wp-image-3034\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Obr\u00e1zek 12:<\/b> Graf zobrazuje pod\u00edl \u017een v zem\u011bd\u011blsk\u00fdch podnic\u00edch vyj\u00e1d\u0159en\u00fd v procentech v\u011bkov\u00fdch skupin.Zdroj: Eurostat <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2924448 elementor-widget elementor-widget-text-editor\" data-id=\"2924448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na pozad\u00ed prudk\u00e9ho poklesu celkov\u00e9ho po\u010dtu zem\u011bd\u011blc\u016f vzrostl pod\u00edl \u017een v \u010dele zem\u011bd\u011blsk\u00fdch podnik\u016f z 26,4 % v roce 2005 na 31,6 % v roce 2020 (Eurostat, 2022). Evropsk\u00e1 komise aktivn\u011b podporuje posilov\u00e1n\u00ed ekonomick\u00e9ho postaven\u00ed \u017een a jejich podnik\u00e1n\u00ed a zd\u016fraz\u0148uje jejich z\u00e1sadn\u00ed \u00falohu p\u0159i podpo\u0159e inovac\u00ed a udr\u017eiteln\u00e9ho rozvoje, a to i ve venkovsk\u00fdch oblastech. Komise uzn\u00e1v\u00e1 specifick\u00e9 pot\u0159eby podnikatelek, a proto podporuje vytv\u00e1\u0159en\u00ed s\u00edt\u00ed a v\u00fdm\u011bnu osv\u011bd\u010den\u00fdch postup\u016f. Toto \u00fasil\u00ed dopl\u0148uj\u00ed iniciativy zam\u011b\u0159en\u00e9 na pos\u00edlen\u00ed d\u016fv\u011bry \u017een v jejich schopnosti, co\u017e jim umo\u017en\u00ed \u00fa\u010dinn\u011b p\u0159isp\u00edvat k r\u016fstu podnik\u00e1n\u00ed a rozvoji venkova (Evropsk\u00e1 komise, n.d.)   <\/p>\n<p>Z obr\u00e1zku je patrn\u00e9, \u017ee nejv\u011bt\u0161\u00ed pod\u00edl mana\u017eerek zem\u011bd\u011blsk\u00fdch podnik\u016f je st\u00e1le ve v\u011bkov\u00e9 skupin\u011b 65+ (v letech 2005 a\u017e 2022 trvale p\u0159esahuje 10 %). Mezit\u00edm pod\u00edl mana\u017eerek zem\u011bd\u011blsk\u00fdch podnik\u016f ve st\u0159edn\u00edm v\u011bku z\u016fst\u00e1v\u00e1 stabiln\u00ed, zat\u00edmco nejmen\u0161\u00ed pod\u00edl se nach\u00e1z\u00ed mezi \u017eenami ve v\u011bku 25-34 let a mlad\u0161\u00edmi 25 let. To nazna\u010duje, \u017ee \u017eeny obvykle p\u0159eb\u00edraj\u00ed \u0159\u00edd\u00edc\u00ed funkce v zem\u011bd\u011blsk\u00fdch podnic\u00edch po 35. roce v\u011bku, co\u017e je ovlivn\u011bno opat\u0159en\u00edmi SZP (spole\u010dn\u00e9 zem\u011bd\u011blsk\u00e9 politiky). Podle t\u011bchto p\u0159edpis\u016f mus\u00ed b\u00fdt pr\u00e1vn\u00ed status mlad\u00e9ho n\u00e1stupce v zem\u011bd\u011blsk\u00e9m podniku sjedn\u00e1n p\u0159ed dosa\u017een\u00edm v\u011bku 40 let.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be12b93 elementor-widget elementor-widget-heading\" data-id=\"be12b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rodinn\u00e9 podniky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9dd819 elementor-widget elementor-widget-text-editor\" data-id=\"d9dd819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rodinn\u00e9 podniky tvo\u0159\u00ed v\u00edce ne\u017e 60 % v\u0161ech podnik\u016f v Evrop\u011b, od \u017eivnostn\u00edk\u016f a\u017e po velk\u00e9 nadn\u00e1rodn\u00ed korporace. Bez ohledu na svou velikost hraj\u00ed v ekonomice EU kl\u00ed\u010dovou roli. Evropsk\u00e1 komise podporuje p\u0159\u00edzniv\u00e9 prost\u0159ed\u00ed pro jejich rozvoj.  <\/p>\n<p>Definice rodinn\u00e9ho podniku:<\/p>\n<ul>\n<li>V\u011bt\u0161inu rozhoduj\u00edc\u00edch pr\u00e1v maj\u00ed zakladatel\u00e9, jejich man\u017eel\u00e9, rodi\u010de, d\u011bti nebo p\u0159\u00edm\u00ed d\u011bdicov\u00e9<\/li>\n<li>Rozhodovac\u00ed pr\u00e1va mohou b\u00fdt p\u0159\u00edm\u00e1 nebo nep\u0159\u00edm\u00e1.<\/li>\n<li>Na \u0159\u00edzen\u00ed spole\u010dnosti se form\u00e1ln\u011b pod\u00edl\u00ed alespo\u0148 jeden \u010dlen rodiny.<\/li>\n<li>V p\u0159\u00edpad\u011b k\u00f3tovan\u00fdch spole\u010dnost\u00ed se za rodinn\u00e9 spole\u010dnosti pova\u017euj\u00ed ty, kde rodina zakladatel\u016f nebo d\u011bdic\u016f dr\u017e\u00ed alespo\u0148 25 % rozhoduj\u00edc\u00edch pr\u00e1v (Evropsk\u00e1 komise, n.d.).<\/li>\n<\/ul>\n<p> <\/p>\n<p>Rodinn\u00e9 podniky maj\u00ed jako prioritu odolnost prost\u0159ednictv\u00edm strategi\u00ed, jako je \u0161etrnost, opatrn\u00e9 investice, n\u00edzk\u00e9 zadlu\u017een\u00ed a konzervativn\u00ed akvizice. Diverzifikuj\u00ed odv\u011btv\u00ed, aby sn\u00ed\u017eily rizika, zam\u011b\u0159uj\u00ed se na mezin\u00e1rodn\u00ed r\u016fst podnik\u00e1n\u00ed dosa\u017een\u00fd pomoc\u00ed vlastn\u00edch zdroj\u016f a podporuj\u00ed loajalitu zam\u011bstnanc\u016f t\u00edm, \u017ee podporuj\u00ed silnou firemn\u00ed kulturu a vyh\u00fdbaj\u00ed se propou\u0161t\u011bn\u00ed. Tyto vz\u00e1jemn\u011b propojen\u00e9 z\u00e1sady posiluj\u00ed stabilitu a umo\u017e\u0148uj\u00ed rodinn\u00fdm firm\u00e1m vyniknout v dob\u011b hospod\u00e1\u0159sk\u00e9ho poklesu. Jejich dlouhodob\u00fd p\u0159\u00edstup je st\u00e1le \u010dast\u011bji pova\u017eov\u00e1n za vzor pro orientaci v nestabiln\u00ed glob\u00e1ln\u00ed ekonomice (Kachaner a kol., 2012).   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24885a elementor-widget elementor-widget-heading\" data-id=\"f24885a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrace udr\u017eiteln\u00fdch postup\u016f do podnik\u00e1n\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ffded elementor-widget elementor-widget-text-editor\" data-id=\"57ffded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed spojuje hospod\u00e1\u0159sk\u00fd r\u016fst s environment\u00e1ln\u00ed a soci\u00e1ln\u00ed odpov\u011bdnost\u00ed a podporuje inovace a konkuren\u010dn\u00ed v\u00fdhody. Up\u0159ednost\u0148uje v\u00edcerozm\u011brnou tvorbu hodnot a vyva\u017euje finan\u010dn\u00ed, soci\u00e1ln\u00ed a environment\u00e1ln\u00ed p\u0159\u00ednosy. Zapojen\u00ed z\u00fa\u010dastn\u011bn\u00fdch stran, p\u0159izp\u016fsoben\u00ed se politice a dynamice trhu a p\u0159ij\u00edm\u00e1n\u00ed omezen\u00ed je hnac\u00ed silou kreativn\u00edch \u0159e\u0161en\u00ed, jak je vid\u011bt na p\u0159\u00edkladu iniciativ s nulov\u00fdm odpadem. Veden\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed jsou z\u00e1sadn\u00ed pro za\u010dlen\u011bn\u00ed udr\u017eitelnosti do podnikov\u00e9 kultury. Tento p\u0159\u00edstup podporuje p\u0159ehodnocov\u00e1n\u00ed model\u016f a p\u0159ij\u00edm\u00e1n\u00ed z\u00e1sad cirkul\u00e1rn\u00ed ekonomiky s d\u016frazem na op\u011btovn\u00e9 pou\u017eit\u00ed a recyklaci pro dlouhodob\u00fd \u00fasp\u011bch (Worldly, n.d.).    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Informa\u010dn\u00ed Pokyny Pro Pedagogy a Poradce <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-081f1b4 e-con-full e-flex e-con e-child\" data-id=\"081f1b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc698af e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"dc698af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"231119023\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2311190231\" data-tab-title-id=\"e-n-tab-title-2311190231\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2311190231\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tLekce 1: Pl\u00e1nov\u00e1n\u00ed podnik\u00e1n\u00ed a podnikatelsk\u00e9 dovednosti\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2311190232\" data-tab-title-id=\"e-n-tab-title-2311190232\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2311190232\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tLekce 2: Anal\u00fdza trhu \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2311190233\" data-tab-title-id=\"e-n-tab-title-2311190233\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2311190233\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tLekce 3: Definov\u00e1n\u00ed obchodn\u00edch c\u00edl\u016f a z\u00e1m\u011br\u016f\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-2311190231\" id=\"e-n-tab-content-2311190231\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-a1e79e0 e-con-full e-flex e-con e-child\" data-id=\"a1e79e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfcb49 elementor-widget elementor-widget-text-editor\" data-id=\"ddfcb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podnik\u00e1n\u00ed nab\u00edz\u00ed tv\u016fr\u010d\u00ed svobodu, flexibilitu a finan\u010dn\u00ed stabilitu a umo\u017e\u0148uje jednotlivc\u016fm utv\u00e1\u0159et vlastn\u00ed podnikatelskou dr\u00e1hu a z\u00e1rove\u0148 sladit pracovn\u00ed a osobn\u00ed \u017eivot. Mezi kl\u00ed\u010dov\u00e9 podnikatelsk\u00e9 dovednosti pat\u0159\u00ed motivace k p\u0159ekon\u00e1v\u00e1n\u00ed v\u00fdzev, kreativita p\u0159i v\u00fdvoji jedine\u010dn\u00fdch \u0159e\u0161en\u00ed, flexibilita p\u0159i p\u0159izp\u016fsobov\u00e1n\u00ed se zm\u011bn\u00e1m na trhu a odolnost p\u0159i \u010delen\u00ed konkurenci. D\u00edky nad\u0161en\u00ed je cesta napl\u0148uj\u00edc\u00ed a v\u00fdzvy se l\u00e9pe zvl\u00e1daj\u00ed.  <\/p><p>Aby si podnikatel\u00e9 udr\u017eeli konkurenceschopnost, mus\u00ed identifikovat a vyu\u017e\u00edvat nov\u00e9 p\u0159\u00edle\u017eitosti a zam\u011b\u0159it se na ty, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed skute\u010dnou hodnotu a podporuj\u00ed r\u016fst podniku.<\/p><p>Pro pos\u00edlen\u00ed agroturistiky zapojte z\u00e1kazn\u00edky prost\u0159ednictv\u00edm pr\u016fzkum\u016f a soci\u00e1ln\u00edch m\u00e9di\u00ed do z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby a nov\u00fdch n\u00e1pad\u016f, jako jsou tradi\u010dn\u00ed workshopy nebo zapojen\u00ed komunity. Analyzujte konkurenci a hledejte p\u0159\u00edle\u017eitosti, vylep\u0161ujte propaga\u010dn\u00ed akce a p\u0159id\u00e1vejte jedine\u010dn\u00e9 aktivity. P\u0159izp\u016fsobte se trend\u016fm za\u010dlen\u011bn\u00edm udr\u017eitelnosti a rozmanit\u00fdch mo\u017enost\u00ed stravov\u00e1n\u00ed. Inspirujte se v jin\u00fdch odv\u011btv\u00edch, vyu\u017e\u00edvejte rezerva\u010dn\u00ed aplikace nebo kreativn\u00ed atrakce. Studujte zahrani\u010dn\u00ed agroturistiku pro \u00fasp\u011b\u0161n\u00e9 strategie, roz\u0161\u00ed\u0159en\u00ed trhu a inovativn\u00ed zapojen\u00ed komunity (EU Business School, 2022).    <\/p><p><strong>SWOT anal\u00fdza<\/strong><\/p><p>Anal\u00fdza SWOT hodnot\u00ed siln\u00e9 a slab\u00e9 str\u00e1nky, p\u0159\u00edle\u017eitosti a hrozby kombinac\u00ed vnit\u0159n\u00edch a vn\u011bj\u0161\u00edch faktor\u016f, kter\u00e9 slou\u017e\u00ed jako vod\u00edtko pro rozhodov\u00e1n\u00ed. Vztahuje se na podniky, jednotlivce, produkty a trhy a nab\u00edz\u00ed jasn\u00fd strategick\u00fd p\u0159ehled. Dob\u0159e zpracovan\u00e1 anal\u00fdza zaji\u0161\u0165uje inovativn\u00ed strategie a lep\u0161\u00ed pozici na trhu.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58dcdcd elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"58dcdcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=JXXHqM6RzZQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcde8cf elementor-widget elementor-widget-text-editor\" data-id=\"fcde8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>P\u0159\u00edklad v agroturistice:<\/strong>Tabulka 1 Tabulka ukazuje SWOT anal\u00fdzu agroturistiky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-710c589 e-grid e-con-boxed e-con e-child\" data-id=\"710c589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-84e3b5f e-con-full e-flex e-con e-child\" data-id=\"84e3b5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f570a37 elementor-widget elementor-widget-heading\" data-id=\"f570a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Siln\u00e9 str\u00e1nky (intern\u00ed, pozitivn\u00ed)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4266b elementor-widget elementor-widget-text-editor\" data-id=\"af4266b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>M\u00edstn\u00ed autenticita.<\/li><li>P\u0159\u00edle\u017eitost k jedine\u010dn\u00fdm aktivit\u00e1m.<\/li><li>Mal\u00e1 velikost a flexibilita: mal\u00e9 farmy mohou rychle p\u0159izp\u016fsobit svou nab\u00eddku podle popt\u00e1vky, nap\u0159. p\u0159id\u00e1n\u00edm wellness aktivit (sauna nebo bylinn\u00e9 koupele).<\/li><li>Skute\u010dn\u00e9 zku\u0161enosti s hostiteli<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-528def8 e-con-full e-flex e-con e-child\" data-id=\"528def8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a6e0bf elementor-widget elementor-widget-heading\" data-id=\"9a6e0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Slab\u00e9 str\u00e1nky (intern\u00ed, negativn\u00ed)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019a299 elementor-widget elementor-widget-text-editor\" data-id=\"019a299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Omezen\u00e1 infrastruktura: nedostate\u010dn\u00e9 ubytov\u00e1n\u00ed pro velk\u00e9 skupiny turist\u016f nebo nedostatek modern\u00edho vybaven\u00ed.<\/li><li>Sez\u00f3nn\u00ed charakter podnik\u00e1n\u00ed.<\/li><li>Nedostatek znalost\u00ed v oblasti \u0159\u00edzen\u00ed: majitel\u00e9 maj\u00ed bohat\u00e9 znalosti v oblasti zem\u011bd\u011blstv\u00ed, ale m\u00e9n\u011b zku\u0161enost\u00ed v oblasti cestovn\u00edho ruchu a \u0159\u00edzen\u00ed z\u00e1kazn\u00edk\u016f.<\/li><li>Logistick\u00e9 probl\u00e9my: Farma se nach\u00e1z\u00ed daleko od hlavn\u00edch dopravn\u00edch spoj\u016f, co\u017e n\u011bkter\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm zt\u011b\u017euje p\u0159\u00edstup.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-355c06d e-con-full e-flex e-con e-child\" data-id=\"355c06d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178c69f elementor-widget elementor-widget-heading\" data-id=\"178c69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edle\u017eitosti (extern\u00ed, pozitivn\u00ed)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc645b3 elementor-widget elementor-widget-text-editor\" data-id=\"bc645b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Zv\u00fd\u0161en\u00fd z\u00e1jem o venkovskou turistiku.<\/li><li>Roz\u0161\u00ed\u0159en\u00ed sez\u00f3nn\u00edch nab\u00eddek.<\/li><li>Spolupr\u00e1ce s m\u00edstn\u00edmi komunitami.<\/li><li>Digit\u00e1ln\u00ed marketing (investice do webov\u00fdch str\u00e1nek a soci\u00e1ln\u00edch m\u00e9di\u00ed s c\u00edlem zlep\u0161it viditelnost a nav\u00e1zat kontakt s c\u00edlov\u00fdmi skupinami turist\u016f).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-2bfdecc e-con-full e-flex e-con e-child\" data-id=\"2bfdecc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7e94b elementor-widget elementor-widget-heading\" data-id=\"ed7e94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Hrozby (vn\u011bj\u0161\u00ed, negativn\u00ed)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de60283 elementor-widget elementor-widget-text-editor\" data-id=\"de60283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Nejistota na trhu (hospod\u00e1\u0159sk\u00e1 krize m\u016f\u017ee sn\u00ed\u017eit z\u00e1jem o aktivity cestovn\u00edho ruchu nebo sn\u00ed\u017eit v\u00fddaje turist\u016f).<\/li><li>Dopady po\u010das\u00ed (zm\u011bna klimatu nebo nep\u0159edv\u00eddateln\u00e9 pov\u011btrnostn\u00ed jevy).<\/li><li>Konkurence ze strany v\u011bt\u0161\u00edch turistick\u00fdch destinac\u00ed.<\/li><li>Vy\u010derp\u00e1n\u00ed zdroj\u016f a vyho\u0159en\u00ed (pokud farma neoptimalizuje pracovn\u00ed procesy, mohou se majitel\u00e9 a zam\u011bstnanci c\u00edtit p\u0159epracovan\u00ed).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23be958 elementor-widget elementor-widget-text-editor\" data-id=\"23be958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business Model Canvas<\/strong><\/p><p>Vysv\u011btlen\u00ed, co znamen\u00e1 Model Canvas a jak se \u0159e\u0161\u00ed, najdete tak\u00e9 v tomto videu:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677af5f elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"677af5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=I8nwNcCfyig&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4911fc elementor-widget elementor-widget-text-editor\" data-id=\"d4911fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>p\u0159edstavila spole\u010dnost Strategyzer, poskytuje jednoduch\u00fd a vizu\u00e1ln\u00ed zp\u016fsob popisu toho, jak podniky vytv\u00e1\u0159ej\u00ed a poskytuj\u00ed hodnotu.<\/p><p>Dal\u0161\u00ed vysv\u011btluj\u00edc\u00ed video:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e0141 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"18e0141\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IP0cUBWTgpY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-2311190232\" id=\"e-n-tab-content-2311190232\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-3b4477d e-con-full e-flex e-con e-child\" data-id=\"3b4477d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65f3ffd elementor-widget elementor-widget-text-editor\" data-id=\"65f3ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anal\u00fdza trhu identifikuje trendy, konkurenci a rizika, hodnot\u00ed obchodn\u00ed potenci\u00e1l prost\u0159ednictv\u00edm kvantitativn\u00edch \u00fadaj\u016f (velikost trhu, ceny, tr\u017eby) a kvalitativn\u00edch poznatk\u016f (chov\u00e1n\u00ed spot\u0159ebitel\u016f, preference). Zp\u0159es\u0148uje my\u0161lenky anal\u00fdzou demografick\u00fdch a ekonomick\u00fdch trend\u016f, vyu\u017e\u00edv\u00e1 existuj\u00edc\u00ed \u00fadaje pro zv\u00fd\u0161en\u00ed efektivity nebo p\u0159\u00edm\u00fd v\u00fdzkum pro hlub\u0161\u00ed vhled. <\/p><p><strong>V\u00edce v tomto videu:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdac225 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"cdac225\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=n27NLTeqxUQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"sec-divide e-n-tab-title-2311190233\" id=\"e-n-tab-content-2311190233\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-06d7137 e-con-full e-flex e-con e-child\" data-id=\"06d7137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f47de99 elementor-widget elementor-widget-text-editor\" data-id=\"f47de99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jasn\u00e9 c\u00edle v agroturistice ur\u010duj\u00ed firemn\u00ed kulturu, v\u00fdb\u011br zam\u011bstnanc\u016f a t\u00fdmovou pr\u00e1ci, co\u017e zlep\u0161uje z\u00e1\u017eitky host\u016f a udr\u017eitelnost. Podporuj\u00ed spolupr\u00e1ci, posiluj\u00ed veden\u00ed, zaji\u0161\u0165uj\u00ed odpov\u011bdnost a zvy\u0161uj\u00ed produktivitu t\u00edm, \u017ee zvy\u0161uj\u00ed spokojenost host\u016f a efektivitu. VIDEO:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0cb83 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"ec0cb83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-wTbUr3BmJg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985c43c elementor-widget elementor-widget-text-editor\" data-id=\"985c43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kl\u00ed\u010dem k \u00fasp\u011bchu je ur\u010dit jasn\u00e9 obchodn\u00ed c\u00edle. Sjedno\u0165te je s viz\u00ed a posl\u00e1n\u00edm spole\u010dnosti a zajist\u011bte, aby podporovaly dlouhodob\u00e9 c\u00edle. Pou\u017e\u00edvejte krit\u00e9ria SMART, aby byly c\u00edle konkr\u00e9tn\u00ed, m\u011b\u0159iteln\u00e9, dosa\u017eiteln\u00e9, relevantn\u00ed a \u010dasov\u011b omezen\u00e9. Rozli\u0161ujte mezi kr\u00e1tkodob\u00fdmi c\u00edli (okam\u017eit\u00e9 zlep\u0161en\u00ed) a dlouhodob\u00fdmi c\u00edli (r\u016fst a expanze podniku). VIDEO:    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfb686 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"fbfb686\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1-SvuFIQjK8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0c86f elementor-widget elementor-widget-text-editor\" data-id=\"4d0c86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mana\u017eersk\u00e9 a v\u016fd\u010d\u00ed schopnosti<\/strong><\/p><p>Video upozor\u0148uje na rozd\u00edl mezi v\u016fd\u010d\u00edmi a mana\u017eersk\u00fdmi dovednostmi. Veden\u00ed se zam\u011b\u0159uje na osobn\u00ed vlastnosti, jako je sebed\u016fv\u011bra, charakter a rozhodov\u00e1n\u00ed, a inspiruje ostatn\u00ed prost\u0159ednictv\u00edm vlivu. Naproti tomu management se zab\u00fdv\u00e1 organizov\u00e1n\u00edm, \u0159\u00edzen\u00edm a prov\u00e1d\u011bn\u00edm \u00fakol\u016f, zaji\u0161\u0165ov\u00e1n\u00edm efektivn\u00edho p\u0159id\u011blov\u00e1n\u00ed zdroj\u016f a koordinac\u00ed t\u00fdmu. A\u010dkoli jsou ob\u011b tyto oblasti nezbytn\u00e9 pro \u00fasp\u011bch na pracovi\u0161ti, pln\u00ed odli\u0161n\u00e9 \u00falohy.. VIDEO:    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b72f16 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"9b72f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-wTbUr3BmJg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed84a8 elementor-widget elementor-widget-text-editor\" data-id=\"0ed84a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Stanoven\u00ed finan\u010dn\u00edho r\u00e1mce<\/strong><\/p><p>Finan\u010dn\u00ed pl\u00e1n je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed podnikatelsk\u00e9ho z\u00e1m\u011bru a uv\u00e1d\u00ed p\u0159edpokl\u00e1dan\u00e9 p\u0159\u00edjmy, n\u00e1klady, n\u00e1vratnost investic a dostupn\u00e9 finan\u010dn\u00ed zdroje. Pom\u00e1h\u00e1 p\u0159il\u00e1kat investory, zajistit financov\u00e1n\u00ed a posoudit \u017eivotaschopnost podniku. Pod\u00edvejte se na toto. VIDEO:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b1b85 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"95b1b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=N-SlYs1BGzw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2185\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2185\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Z\u00e1v\u011br <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2185\" class=\"elementor-element elementor-element-e3540bd e-con-full e-flex e-con e-child\" data-id=\"e3540bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8503 elementor-widget elementor-widget-text-editor\" data-id=\"a3c8503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podnik\u00e1n\u00ed je hnac\u00ed silou hospod\u00e1\u0159sk\u00e9ho r\u016fstu, inovac\u00ed a udr\u017eitelnosti a vy\u017eaduje strategick\u00e9 my\u0161len\u00ed, p\u0159izp\u016fsobivost a neust\u00e1l\u00e9 u\u010den\u00ed. Pevn\u00fd podnikatelsk\u00fd pl\u00e1n pom\u00e1h\u00e1 stanovit c\u00edle, rozd\u011blit zdroje a udr\u017eet konkurenceschopnost. \u00dasp\u011bch z\u00e1vis\u00ed na motivaci, kreativit\u011b, flexibilit\u011b a odolnosti p\u0159i p\u0159ekon\u00e1v\u00e1n\u00ed finan\u010dn\u00edch omezen\u00ed, nasycen\u00ed trhu a m\u011bn\u00edc\u00edch se preferenc\u00ed spot\u0159ebitel\u016f. Neust\u00e1l\u00e9 inovace a diferenciace umo\u017e\u0148uj\u00ed podnik\u016fm prosperovat v m\u011bn\u00edc\u00edm se prost\u0159ed\u00ed a vyu\u017e\u00edvat nov\u00e9 p\u0159\u00edle\u017eitosti. Z\u00e1sadn\u00ed v\u00fdznam m\u00e1 anal\u00fdza trhu, kter\u00e1 poskytuje p\u0159ehled o pot\u0159eb\u00e1ch z\u00e1kazn\u00edk\u016f, trendech v odv\u011btv\u00ed a konkurenci. D\u016fkladn\u00fd pr\u016fzkum umo\u017e\u0148uje podnikatel\u016fm p\u0159izp\u016fsobit produkty, stanovit konkuren\u010dn\u00ed ceny a identifikovat mezery na trhu, co\u017e sni\u017euje rizika p\u0159i zah\u00e1jen\u00ed nebo roz\u0161i\u0159ov\u00e1n\u00ed podnik\u00e1n\u00ed. Efektivn\u00ed n\u00e1stroje pro rozhodov\u00e1n\u00ed, jako je anal\u00fdza SWOT a Business Model Canvas, pom\u00e1haj\u00ed vyhodnocovat strategie, optimalizovat zdroje a orientovat se v probl\u00e9mech, \u010d\u00edm\u017e zaji\u0161\u0165uj\u00ed rozhodnut\u00ed zalo\u017een\u00e1 na datech, kter\u00e1 zvy\u0161uj\u00ed efektivitu. Podnik\u00e1n\u00ed podporuje hospod\u00e1\u0159sk\u00fd r\u016fst, p\u0159i\u010dem\u017e podnik\u00e1n\u00ed \u017een a rodinn\u00e9 podniky hraj\u00ed kl\u00ed\u010dovou roli p\u0159i vytv\u00e1\u0159en\u00ed pracovn\u00edch m\u00edst, inovac\u00edch a soci\u00e1ln\u00ed stabilit\u011b. Podpora t\u011bchto skupin prost\u0159ednictv\u00edm financov\u00e1n\u00ed, zdroj\u016f a mentoringu podporuje \u00fasp\u011bch v\u0161ech. V agroturistice jsou tyto z\u00e1sady z\u00e1sadn\u00ed. Agroturistick\u00e9 podniky vyu\u017e\u00edvaj\u00ed m\u00edstn\u00ed identitu, kulturn\u00ed d\u011bdictv\u00ed a p\u0159\u00edrodn\u00ed zdroje, ale \u010del\u00ed v\u00fdzv\u00e1m, jako je sez\u00f3nn\u00ed popt\u00e1vka a omezen\u00ed infrastruktury. Anal\u00fdza trhu, strategick\u00e9 rozhodov\u00e1n\u00ed a udr\u017eitelnost pom\u00e1haj\u00ed zv\u00fd\u0161it konkurenceschopnost a p\u0159il\u00e1kat r\u016fzn\u00e9 segmenty trhu. Spolupr\u00e1ce s m\u00edstn\u00edmi komunitami, digit\u00e1ln\u00ed marketing a inovativn\u00ed slu\u017eby d\u00e1le posiluj\u00ed jejich postaven\u00ed na trhu. Podnik\u00e1n\u00ed nakonec nen\u00ed jen o zalo\u017een\u00ed podniku, ale o podpo\u0159e kreativity, \u0159e\u0161en\u00ed probl\u00e9m\u016f a odolnosti. Podnikatel\u00e9, kte\u0159\u00ed se v\u011bnuj\u00ed celo\u017eivotn\u00edmu u\u010den\u00ed, strategick\u00e9mu pl\u00e1nov\u00e1n\u00ed a etick\u00e9mu veden\u00ed, buduj\u00ed udr\u017eiteln\u00e9 a vlivn\u00e9 podniky. \u00dasp\u011bch z\u00e1vis\u00ed na vizi, vytrvalosti a schopnosti p\u0159izp\u016fsobit se zm\u011bn\u00e1m.               <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2186\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2186\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Odkazy <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2186\" class=\"elementor-element elementor-element-47a49f1 e-con-full e-flex e-con e-child\" data-id=\"47a49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a557994 elementor-widget elementor-widget-text-editor\" data-id=\"a557994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coursera, 2024. Market Analysis: What It Is and How to Conduct One. Dostupn\u00e9 na: <a href=\"https:\/\/www.coursera.org\/in\/articles\/market-analysis?utm_medium=sem&amp;utm_source=gg&amp;utm_campaign=b2c_emea_x_multi_ftcof_career-academy_cx_dr_bau_gg_pmax_gc_s1_en_m_hyb_23-12_x&amp;campaignid=20858198824&amp;adgroupid=&amp;device=c&amp;keyword=&amp;matchtype=&amp;network=x&amp;devicemodel=&amp;creativeid=&amp;assetgroupid=6484888893&amp;targetid=&amp;extensionid=&amp;placement=&amp;gad_source=1&amp;gclid=Cj0KCQiA4-y8BhC3ARIsAHmjC_Gkg%20FuBivLeuS1qaoV9hWxSqG1_C08zANbBQdMO5yjauaPUCN9Ew0aAivUEALw_wcB\">coursera.org\/in\/articles\/market-analysis<\/a> (accessed on. 20.1.2025)  <\/p>\n<p>Deepon Roy B., n.d. Vantage circle. 5 Critical Steps Of The Decision-making Process. Dostupn\u00e9 na: <a href=\"https:\/\/www.vantagecircle.com\/en\/blog\/decision-making\/\">vantagecircle.com\/&#8230;\/decision-making\/<\/a> (Accessed on: 23.1.2025)  <\/p>\n<p>EU Business School, 2022. How To Identify Business Opportunities in Any Market. Dostupn\u00e9 na: <a href=\"https:\/\/www.euruni.edu\/blog\/how-to-identify-business-opportunities-in-any-market\/\">euruni.edu\/blog\/how-to-identify-business-opportunities-in-any-market\/<\/a> (Accessed on: 8.12.2024)  <\/p>\n<p>European Commission, n.d. Women entrepreneurs. Dostupn\u00e9 na: <a href=\"https:\/\/single-market-economy.ec.europa.eu\/smes\/learn-and-plan-entrepreneurship\/women-entrepreneurs_en\">single-market-economy.ec.europa.eu\/&#8230;\/women-entrepreneurs_en<\/a> (Accessed on: 6.12.2024) <\/p>\n<p>European Commission. N.d. Family business. Dostupn\u00e9 na: <a href=\"https:\/\/single-market-economy.ec.europa.eu\/smes\/sme-fundamentals\/family-business_en\">single-market-economy.ec.europa.eu\/smes\/sme-fundamentals\/family-business_en<\/a> (Accessed on: 10.12.2024)  <\/p>\n<p>Eurostat, 2022. Statistics Explained: Farmers and the agricultural labour force \u2013 statistics. Dostupn\u00e9 na: <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Farmers_and_the_agricultural_labour_force_-_statistics\">ec.europa.eu\/eurostat\/statistics-explained\/<\/a> (Accessed on 20.1.2025)  <\/p>\n<p>Gloucestershire College, 2023. 10 Essential Skills You&#8217;ll Learn with a Leadership and Management Course. Dostupn\u00e9 na: <a href=\"https:\/\/www.gloscol.ac.uk\/news\/2023\/11\/10-essential-skills-youll-learn-with-a-leadership-and-management-course\/\">gloscol.ac.uk\/news\/2023\/11\/10-essential-skills-youll-learn-with-a-leadership-and-management-course\/<\/a> (Accessed on: 6.12.2024)  <\/p>\n<p>Hayes A. 2024. Investopedia. Entrepreneur: What It Means to Be One and How to Get Started. Dostupn\u00e9 na: <a href=\"https:\/\/www.investopedia.com\/terms\/e\/entrepreneur.asp\">investopedia.com\/ &#8230;\/entrepreneur.asp<\/a> (Accessed on: 10.12.2024).   <\/p>\n<p>Indeed, 2024. 11 Decision-Making Tools To Help You Succeed in the Workplace. Dostupn\u00e9 na: <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/decision-making-tools\">indeed.com\/career-advice\/career-development\/decision-making-tools<\/a> (Accessed on 20.1.2025).  <\/p>\n<p>Indeed, 2024. How to Create a Financial Plan (Definition and Tips). Dostupn\u00e9 na: <a href=\"https:\/\/au.indeed.com\/career-advice\/career-development\/financial-plan#:~:text=To%20create%20an%20effective%20financial,financing%2C%20and%20plan%20for%20emergencies\">au.indeed.com\/career-advice\/career-development\/financial-plan<\/a> (Accessed on 3.12.2024)  <\/p>\n<p>Indeed, 2024. Indeed: How To Motivate Yourself When Starting a Business in 7 Steps Dostupn\u00e9 na: <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/business-motivate\">indeed.com\/career-advice\/career-development\/business-motivate<\/a> (Accessed on 9.12.2024). <\/p>\n<p>Kachaner N., Stalk G., Bloch A. 2012. Harvard Business Review. What You Can Learn from Family Business. Dostupn\u00e9 na: <a href=\"https:\/\/hbr.org\/2012\/11\/what-you-can-learn-from-family-business\">hbr.org\/2012\/11\/what-you-can-learn-from-family-business<\/a> (Accessable on: 10.12.2024)   <\/p>\n<p>Kenton W. 2024. Investopedia. How to Perform a SWOT Analysis. Dostupn\u00e9 na: <a href=\"https:\/\/www.investopedia.com\/terms\/s\/swot.asp\">investopedia.com\/&#8230;\/swot.asp<\/a> (Accessed on: 8.12.2024).   <\/p>\n<p>Kos, n.d. Inhouse consulting. SWOT analiza. Dostupn\u00e9 na: <a href=\"https:\/\/inhouse-consulting.si\/swot-analiza\/\">inhouse-consulting.si\/swot-analiza\/<\/a> (Accessed on 15.1.2025)  <\/p>\n<p>Kos, n.d. Inhouse consulting. Vitki okvir in poslovni okvir \u2013 canvas za poslovni model. Dostupn\u00e9 na: <a href=\"https:\/\/inhouse-consulting.si\/poslovni-okvir-ali-canvas-za-poslovni-model\/#:~:text=Zakaj%20je%20canvas%20za%20poslovni,poslovnih%20modelov%20v%20enem%20popoldnevu\">inhouse-consulting.si\/poslovni-okvir-ali-canvas-za-poslovni-model\/<\/a> (Accessed on 7.12.2024).  <\/p>\n<p>Pereira D. 2024. The business model analyst: Business Model Canvas: The Definitive Guide and Examples. Dostupn\u00e9 na: <a href=\"https:\/\/businessmodelanalyst.com\/business-model-canvas\/?srsltid=AfmBOooNQRMXqVy4_2Q8AZ3hRyC3QKBYgpmEWK7P-8j7cLGuU6ZeuTCe\">businessmodelanalyst.com\/model<\/a> (Accessed on 20.1.2025)  <\/p>\n<p>Simplilearn, 2023. How To Set Business Objectives In Your Business Plan? Dostupn\u00e9 na: <a href=\"https:\/\/www.simplilearn.com\/how-to-set-business-objectives-in-a-business-plan-article\">simplilearn.com\/how-to-set-business-objectives-in-a-business-plan-article<\/a> (Accessed on: 6.12.2024)  <\/p>\n<p>Strategyzer, n.d. The Business Model Canvas. Dostupn\u00e9 na: <a href=\"https:\/\/www.strategyzer.com\/library\/the-business-model-canvas\">strategyzer.com\/library\/the-business-model-canvas<\/a> (Accessed on: 7.12.2024). <\/p>\n<p>U.S, Small Business Administration, n.d. Market research and competitive analysis. Dostupn\u00e9 na: <a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/market-research-competitive-analysis\">sba.gov\/business-guide\/plan-your-business\/market-research-competitive-analysis<\/a> (Accessed on: 20.1.2025). <\/p>\n<p>Worldly, n.d. 3 Steps to Integrate Sustainability into Your Business Strategy. Dostupn\u00e9 na: <a href=\"https:\/\/worldly.io\/resources\/how-to-integrate-sustainability-into-business\/\">worldly.io\/resources\/how-to-integrate-sustainability-into-business\/<\/a> (Accessed on: 3.12.2024) <\/p>\n<p>Yasar K. 2022. TecTarget: SMART (SMART goals). Dostupn\u00e9 na: <a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/SMART-SMART-goals\">techtarget.com\/whatis\/&#8230;\/SMART-SMART-goals<\/a> (Accessed on: 20.1.2025)  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2187\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2187\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> N\u00e1stroj pro sebehodnocen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2187\" class=\"elementor-element elementor-element-9c1335d e-con-full e-flex e-con e-child\" data-id=\"9c1335d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2fffe elementor-widget elementor-widget-shortcode\" data-id=\"3d2fffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"2\"] = {\"quiz_id\":\"2\",\"quiz_name\":\"Module 2 Quiz\",\"disable_answer\":0,\"ajax_show_correct\":0,\"progress_bar\":\"0\",\"contact_info_location\":0,\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"2\",\"pagekey\":\"POjxWu0U\",\"hide_prevbtn\":\"0\"},\"2\":{\"id\":\"2\",\"quizID\":\"2\",\"pagekey\":\"xP8erm3B\",\"hide_prevbtn\":\"0\"},\"3\":{\"id\":\"3\",\"quizID\":\"2\",\"pagekey\":\"lbxHMLqU\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":0,\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":0,\"disable_scroll_on_result\":0,\"disable_first_page\":0,\"enable_result_after_timer_end\":0,\"enable_quick_result_mc\":0,\"end_quiz_if_wrong\":0,\"form_disable_autofill\":0,\"disable_mathjax\":0,\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct! You have selected correct answer.\",\"quick_result_wrong_answer_text\":\"Wrong! You have selected wrong answer.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":0,\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Not a valid e-mail address!\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Please complete all required fields!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\"},\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-2 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default random '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm2\" id=\"quizForm2\" action=\"\/cs\/wp-json\/wp\/v2\/training-modules\/3640\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_2\" value=\"cf91b9f5f6\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_2\" value=\"69f85559b1771\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-1\"\n\t\t\t\t\t\tdata-pid=\"1\" data-qpid=\"1\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-9 ' data-qid='9'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kter\u00fd z uveden\u00fdch n\u00e1stroj\u016f se pou\u017e\u00edv\u00e1 jako n\u00e1stroj pro rozhodov\u00e1n\u00ed? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> N\u00e1stroje pro rozhodov\u00e1n\u00ed jsou metody, kter\u00e9 se pou\u017e\u00edvaj\u00ed k efektivn\u00edmu \u0159e\u0161en\u00ed probl\u00e9m\u016f. Mezi n\u011b pat\u0159\u00ed nap\u0159\u00edklad anal\u00fdza SWOT, Business Model Canvas atd. <\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question9-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question9\" id=\"question9_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question9_1\">\n\t\t\t\t\tPeriodick\u00e1 tabulka.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question9-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question9\" id=\"question9_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question9_2\">\n\t\t\t\t\tSWOT anal\u00fdza.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question9-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question9\" id=\"question9_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question9_3\">\n\t\t\t\t\tPythagorova v\u011bta.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question9_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question9\" id=\"question9_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_9\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-10 ' data-qid='10'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Kter\u00e9 \u010dty\u0159i aspekty jsou definov\u00e1ny v anal\u00fdze SWOT? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> SWOT anal\u00fdzy jsou \u010dasto prezentov\u00e1ny v podob\u011b \u010dty\u0159kvadrantov\u00e9 tabulky, kter\u00e1 vizu\u00e1ln\u011b uspo\u0159\u00e1d\u00e1v\u00e1 vnit\u0159n\u00ed (siln\u00e9 a slab\u00e9 str\u00e1nky) a vn\u011bj\u0161\u00ed (p\u0159\u00edle\u017eitosti a hrozby) faktory a poskytuje jasn\u00fd pohled na strategickou pozici spole\u010dnosti.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question10-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question10\" id=\"question10_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question10_1\">\n\t\t\t\t\tV anal\u00fdze SWOT identifikujeme siln\u00e9 a slab\u00e9 str\u00e1nky, p\u0159\u00edle\u017eitosti a hrozby.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question10-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question10\" id=\"question10_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question10_2\">\n\t\t\t\t\tV anal\u00fdze SWOT identifikujeme strategie, finance, konkurenci a technologie.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question10-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question10\" id=\"question10_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question10_3\">\n\t\t\t\t\tAnal\u00fdza SWOT zahrnuje produktivitu a zam\u011bstnanost.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question10_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question10\" id=\"question10_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_10\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-11 ' data-qid='11'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Pro\u010d pou\u017e\u00edv\u00e1me Business Model Canvas?  <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Business Model Canvas (BMC) je d\u00edky sv\u00e9 stru\u010dnosti, p\u0159ehlednosti a flexibilit\u011b velmi praktick\u00fdm n\u00e1strojem pro pl\u00e1nov\u00e1n\u00ed podnik\u00e1n\u00ed.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question11-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question11\" id=\"question11_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question11_1\">\n\t\t\t\t\tPomoc\u00ed n\u00e1stroje Business Model Canvas vizu\u00e1ln\u011b mapujeme kl\u00ed\u010dov\u00e9 prvky obchodn\u00edho modelu a pom\u00e1h\u00e1me podnikatel\u016fm a t\u00fdm\u016fm pochopit, analyzovat a efektivn\u011b rozv\u00edjet obchodn\u00ed strategie.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question11-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question11\" id=\"question11_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question11_2\">\n\t\t\t\t\tBusiness Model Canvas se pou\u017e\u00edv\u00e1 pouze pro velk\u00e9 spole\u010dnosti a nen\u00ed vhodn\u00fd pro mal\u00e9 podniky nebo za\u010d\u00ednaj\u00edc\u00ed firmy.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question11-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question11\" id=\"question11_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question11_3\">\n\t\t\t\t\tPomoc\u00ed Business Model Canvas vytv\u00e1\u0159\u00edme podrobn\u00e9 finan\u010dn\u00ed zpr\u00e1vy.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question11_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question11\" id=\"question11_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_11\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-2\"\n\t\t\t\t\t\tdata-pid=\"2\" data-qpid=\"2\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-12 ' data-qid='12'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Jak\u00e9 jsou podnikov\u00e9 c\u00edle?  <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Podnikov\u00e9 c\u00edle jsou c\u00edle pl\u00e1novan\u00e9 v r\u00e1mci podniku, kter\u00e9 mus\u00ed b\u00fdt m\u011b\u0159iteln\u00e9 a dosa\u017eiteln\u00e9.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question12-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question12\" id=\"question12_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question12_1\">\n\t\t\t\t\tPodnikov\u00e9 c\u00edle jsou kr\u00e1tkodob\u00e9 osobn\u00ed c\u00edle.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question12-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question12\" id=\"question12_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question12_2\">\n\t\t\t\t\tPodnikov\u00e9 c\u00edle jsou n\u00e1hodn\u00e9 \u00fakoly zadan\u00e9 zam\u011bstnanc\u016fm bez konkr\u00e9tn\u00edho sm\u011bru nebo \u00fa\u010delu.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question12-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question12\" id=\"question12_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question12_3\">\n\t\t\t\t\tPodnikov\u00e9 c\u00edle jsou c\u00edle pl\u00e1novan\u00e9 v r\u00e1mci podniku, kter\u00e9 mus\u00ed b\u00fdt m\u011b\u0159iteln\u00e9 a dosa\u017eiteln\u00e9.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question12_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question12\" id=\"question12_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_12\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-13 ' data-qid='13'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Co znamenaj\u00ed zkratky SMART? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> <br \/>\n<ul>\n<li>Konkr\u00e9tn\u00ed - Jasn\u011b uve\u010fte, \u010deho chcete dos\u00e1hnout..<\/li>\n<li>M\u011b\u0159iteln\u00fd - Definujte, jak se bude m\u011b\u0159it \u00fasp\u011bch (kvantifikovateln\u00e9 metriky).<\/li>\n<li>Dosa\u017eitelnost - Ujist\u011bte se, \u017ee c\u00edl je realistick\u00fd na z\u00e1klad\u011b zdroj\u016f a mo\u017enost\u00ed. <\/li>\n<li>Relevantn\u00ed \u2013 C\u00edl je v souladu s obchodn\u00edmi prioritami a dlouhodob\u00fdmi c\u00edli.<\/li>\n<li>\u010casov\u011b omezen\u00fd - Stanovte term\u00edn dosa\u017een\u00ed c\u00edle.<\/li>\n<\/ul><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question13-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question13\" id=\"question13_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question13_1\">\n\t\t\t\t\tSMART jako specifick\u00fd (specific), m\u011b\u0159iteln\u00fd (measurable), dosa\u017eiteln\u00fd (achievable), relevantn\u00ed (relevant) a \u010dasov\u011b omezen\u00fd (time-bound).\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question13-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question13\" id=\"question13_2\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question13_2\">\n\t\t\t\t\tSMART jako c\u00edle (goals), smyslupln\u00fd (meaningful), odpov\u011bdn\u00fd (acountable), m\u011bkk\u00fd (soft) a transparentn\u00ed (transparent).\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question13-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question13\" id=\"question13_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question13_3\">\n\t\t\t\t\tSMART jako jednoduch\u00fd (simple), spravovateln\u00fd (manageable), p\u0159izp\u016fsobiteln\u00fd (adaptable), spolehliv\u00fd (reliable) a otestovan\u00fd (tested).\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question13_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question13\" id=\"question13_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_13\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-14 ' data-qid='14'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Jak pom\u00e1h\u00e1 podnik\u016fm v\u010dasn\u00e9 vytvo\u0159en\u00ed jasn\u00e9ho finan\u010dn\u00edho pl\u00e1nu? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Stanoven\u00ed jasn\u00e9ho finan\u010dn\u00edho pl\u00e1nu na po\u010d\u00e1tku pom\u00e1h\u00e1 podnik\u016fm efektivn\u011b \u0159\u00eddit zdroje a stanovit realistick\u00e9 finan\u010dn\u00ed c\u00edle.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question14-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question14\" id=\"question14_1\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question14_1\">\n\t\t\t\t\tPom\u00e1h\u00e1 stanovit realistick\u00e9 finan\u010dn\u00ed c\u00edle a efektivn\u011b \u0159\u00eddit zdroje.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question14-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question14\" id=\"question14_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question14_2\">\n\t\t\t\t\tOdpad\u00e1 tak nutnost stanovovat finan\u010dn\u00ed c\u00edle do budoucna.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question14-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question14\" id=\"question14_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question14_3\">\n\t\t\t\t\tNut\u00ed podniky vynakl\u00e1dat ve\u0161ker\u00e9 prost\u0159edky okam\u017eit\u011b a bez jak\u00e9hokoli pl\u00e1nov\u00e1n\u00ed.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question14_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question14\" id=\"question14_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_14\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"qsm-page qsm-question-page  qsm-page-3\"\n\t\t\t\t\t\tdata-pid=\"3\" data-qpid=\"3\" data-prevbtn=\"0\" style='display: none;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-15 ' data-qid='15'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Jak\u00fd pod\u00edl v\u0161ech mana\u017eer\u016f zem\u011bd\u011blsk\u00fdch podnik\u016f tvo\u0159ily v roce 2020 \u017eeny? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> V roce 2020 pouze 31,6 % mana\u017eer\u016f v zem\u011bd\u011blstv\u00ed tvo\u0159ily \u017eeny.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question15-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question15\" id=\"question15_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question15_1\">\n\t\t\t\t\t15,6%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question15-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question15\" id=\"question15_2\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question15_2\">\n\t\t\t\t\t31,6%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question15-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question15\" id=\"question15_3\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question15_3\">\n\t\t\t\t\t53,9%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question15_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question15\" id=\"question15_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_15\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='quiz_section qsm-question-wrapper question-type-0 question-section-id-16 ' data-qid='16'>\n\t\t\t\t\t\t\t<div class='mlw_qmn_new_question'>What percentage of businesses in Europe are family businesses? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><strong>Vysv\u011btlen\u00ed:<\/strong> Rodinn\u00e9 podniky tvo\u0159\u00ed v\u00edce ne\u017e 60 % v\u0161ech podnik\u016f v Evrop\u011b, od \u017eivnostn\u00edk\u016f a\u017e po velk\u00e9 nadn\u00e1rodn\u00ed korporace. <\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question16-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question16\" id=\"question16_1\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question16_1\">\n\t\t\t\t\t80%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question16-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question16\" id=\"question16_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question16_2\">\n\t\t\t\t\t12%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question16-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question16\" id=\"question16_3\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question16_3\">\n\t\t\t\t\t60%\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question16_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question16\" id=\"question16_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_16\" value=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"9Q10Q11Q12Q13Q14Q15Q16Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"8\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"8\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"2\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"quiz_answer_random_ids\" id=\"quiz_answer_random_ids_2\" value=\"a:8:{i:9;a:3:{i:0;i:2;i:1;i:0;i:2;i:1;}i:10;a:3:{i:0;i:2;i:1;i:0;i:2;i:1;}i:11;a:3:{i:0;i:0;i:1;i:1;i:2;i:2;}i:12;a:3:{i:0;i:0;i:1;i:2;i:2;i:1;}i:13;a:3:{i:0;i:2;i:1;i:0;i:2;i:1;}i:14;a:3:{i:0;i:1;i:1;i:2;i:2;i:0;}i:15;a:3:{i:0;i:0;i:1;i:2;i:2;i:1;}i:16;a:3:{i:0;i:2;i:1;i:1;i:2;i:0;}}\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t<div style=\"display: none;\" class=\"qsm-popup qsm-popup-slide\" id=\"modal-4\" aria-hidden=\"false\"><div class=\"qsm-popup__overlay\" tabindex=\"-1\" data-micromodal-close=\"\"><div class=\"qsm-popup__container qmn_quiz_container\" role=\"dialog\" aria-modal=\"true\"><div class=\"qsm-popup__content\"><img decoding=\"async\" src=\"https:\/\/learning.stay-erasmus.eu\/wp-content\/plugins\/quiz-master-next\/assets\/clock.png\" alt=\"clock.png\"\/><p class=\"qsm-time-up-text\"> Time's up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button qmn_btn\" data-micromodal-close=\"\" aria-label=\"Close this dialog window\" onclick=\"location.reload();\">Cancel<\/button><\/footer><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-3640","training-modules","type-training-modules","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/training-modules\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/training-modules"}],"about":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/types\/training-modules"}],"version-history":[{"count":25,"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/training-modules\/3640\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/training-modules\/3640\/revisions\/4729"}],"wp:attachment":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/media?parent=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}