{"id":1981,"date":"2024-03-27T12:23:51","date_gmt":"2024-03-27T12:23:51","guid":{"rendered":"https:\/\/learning.stay-erasmus.eu\/?post_type=case-studies&#038;p=1981"},"modified":"2024-04-29T07:53:30","modified_gmt":"2024-04-29T07:53:30","slug":"farma-basarovi","status":"publish","type":"case-studies","link":"https:\/\/learning.stay-erasmus.eu\/cs\/case-studies\/farma-basarovi","title":{"rendered":"Farma Basa\u0159ovi"},"content":{"rendered":"\n<p>Farma Basa\u0159ovi s.r.o. se nach\u00e1z\u00ed v klidn\u00e9 obci Prose\u010dn\u00e9 v \u010cesk\u00e9 republice a v roce 2016 zalo\u017eila agroturistickou \u010d\u00e1st podnik\u00e1n\u00ed. Farma s osmi rodinn\u00fdmi p\u0159\u00edslu\u0161n\u00edky, kte\u0159\u00ed se staraj\u00ed o pln\u011bn\u00ed \u00fakol\u016f a ro\u010dn\u011b host\u00ed p\u0159ibli\u017en\u011b 2 000 host\u016f, nab\u00edz\u00ed klidn\u00e9 \u00fato\u010di\u0161t\u011b v bl\u00edzkosti zaj\u00edmav\u00fdch m\u00edst, jako je Hostinn\u00e9 a Vrchlab\u00ed.<\/p>\n\n\n\n<p>Rodina vyu\u017e\u00edv\u00e1 komplexn\u00ed reklamn\u00ed strategii prost\u0159ednictv\u00edm sv\u00fdch webov\u00fdch str\u00e1nek a p\u0159\u00edtomnosti na soci\u00e1ln\u00edch s\u00edt\u00edch Facebook a Instagram. Ke komercializaci doch\u00e1z\u00ed p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm port\u00e1lu booking.com, kter\u00fd dopl\u0148uje nez\u00e1visl\u00e1 online platforma farmy.<\/p>\n\n\n\n<p>Cesta za\u010dala, kdy\u017e se rodina chopila p\u0159\u00edle\u017eitosti koupit a zrekonstruovat penzion a samostatn\u011b za\u010dala zdol\u00e1vat prvn\u00ed p\u0159ek\u00e1\u017eky.<\/p>\n","protected":false},"featured_media":839,"template":"","class_list":["post-1981","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/case-studies\/1981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/learning.stay-erasmus.eu\/cs\/wp-json\/wp\/v2\/media?parent=1981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}